Is butterfly makeup profitable to sell on Amazon United States?

The niche generates $70K/yr across 69 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +39.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the butterfly makeup niche?

47 brands and 65 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in butterfly makeup?

Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Adhesion/Stickiness. The return rate is 1.8%.

When does demand for butterfly makeup peak?

Demand peaks in May–Oct; the busiest month runs 6.0× the quietest.

What does it cost to enter the butterfly makeup niche?

Listings span $3.99–$23.34; the average listing price is $8.82 (sweet spot $15–$100). The average incumbent carries 2,173 reviews — the moat a new listing must climb.

butterfly makeup

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Growth

Good+39.0%

90-day search growth — must beat 0% to launch

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,173.01

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$3.99–$23.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$8.82

avg listing price — sweet spot $15–$100

Market size

Bad$70K

$70K/yr · 201K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, butterfly makeup is a $70K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Oct. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

butterfly makeup market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $71K–$88K; units × avg price
Conversion rate: 4.0%
Avg BSR: #114
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 3.5%
Avg brand age: 36 months
Avg seller age: 152 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

25%

Top 20: 59%

Open market

55%

MEICOLY9%
Teenitor9%
Fazit8%
UNICORN SNOT7%
HOSAILY6%
Fandamei6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +39.0% search growth over the last 90 days.

Peak months: May, Oct · busiest ÷ quietest = 6.0×

Open Trend

Top butterfly makeup search terms

rave makeup33K/yr +40.9%2.5% conv.
fairy makeup52K/yr +42.2%2.2% conv.
cosmetic glitter28K/yr +25.9%1.2% conv.
face glitter for running11K/yr +115.3%5.7% conv.
gel glitter11K/yr +20.7%1.5% conv.
lemonhead glitter10K/yr +32.3%0.8% conv.
chunky hair glitter6K/yr +54.8%3.6% conv.
face sparkles for kids6K/yr +76.6%5.8% conv.
running glitter for face5K/yr +21.5%5.2% conv.
running face glitter4K/yr +26.6%4.5% conv.

All search terms

Top butterfly makeup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MEICOLY Clear White Face Body Glitter Mardi Gras Face Glitter Makeup for Kids Women Face Glitter for Running Half Marathon Sparkly Mermaid Hair Glitter Singer Concert Festival Rave Accessories

MEICOLY$6.734.5★7,656 rev

XICZH Glitter Freckles Gold Temporary Face Tattoos Stickers Body Face Glitter for Women Girls Country Concerts Singer Festival Rave Accessories (Gold - 10 pcs)

XICZH$7.464.6★753 rev

FANDAMEI 40 Colors Face Glitter Face Paint Glitter Gel - Face Glitter for Women Girls No Glue Needed Multi-Purpose Glitter Makeup for Hair Face Body Halloween Rave Carnival

Fandamei$8.054.6★411 rev

HOSAILY Roll-on Holographic Body Glitter Gel for Face Hair Chameleon Color Changing Glitter Gel Under Light Chunky Mermaid Sequins Festival Party Rave Accessories Shimmer Makeup (Sparkling Pink)

HOSAILY$7.864.6★1,054 rev

UNICORN SNOT Holographic Face Glitter & Body Glitter Gel | Hair Glitter Vegan & Cruelty Free 1.7 oz Silver Glitter (Disco)

UNICORN SNOT$14.564.6★8,384 rev

Newest

by launch date

Noerrors Duochrome Plum Mauve Green Blue Glitter Eyeshadow Palette Holographic Chameleon Rich Color Shimmer Metallic Eye Shadow Color Shift Sparkle Iridescent Eye Brightener Fairy Makeup for Rave#02

Noerrors$7.86377 rev

10mo ago

FANDAMEI Face Glitter Face Gems 40 Colors Glitter Gel Palette with 6 Sheets Self Adhesive Hair Gems Face Jewels for Women. Face Rhinestones Pearls for Women Body Hair Glitter

Fandamei$9.83126 rev

11mo ago

Body Glitter Face Glitter Makeup Festival Glitter 20 Colors Face and Body Glitter Gel Hair Glitter Gel Body Makeup

Estanoite$6.83102 rev

11mo ago

FANDAMEI 40 Colors Face Glitter Face Paint Glitter Gel - Face Glitter for Women Girls No Glue Needed Multi-Purpose Glitter Makeup for Hair Face Body Halloween Rave Carnival

Fandamei$8.05411 rev

1y ago

Fazit Sprinkled Speckles - Glitter Freckle Makeup Patches - Shimmering Faux Freckles & Body Glitter - Waterproof Long-Lasting Instant Glamour for Festivals & Parties - 6 Temporary Patches Per Pack

Fazit$15.502,538 rev

1y ago

What buyers say about butterfly makeup

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“Cute color”

Brightness/Shine/Glow17%

“Great shine,”

Ease Of Use8%

“Easy to use”

Quality-Overall8%

“Overall good choice”

Ease Of Application7%

“Easy to apply”

Value For Money6%

“Great value”

Durability4%

“Cute and durable”

Advertised Vs Actual Product3%

“Exactly what I wanted”

Adhesion/Stickiness2%

“Sticks very well”

Ease Of Cleaning1%

“Easy to clean off”

What buyers complain about

Size-Overall13%

“Small containers”

Brightness/Shine/Glow8%

“Too sparkly”

Adhesion/Stickiness8%

“Doesn't stick well”

Color6%

“Colors not right”

Moist/Dry5%

“not completely dry”

Ease Of Use4%

“Hard to remove”

Advertised Vs Actual Product4%

“Not at all as pictured”

Value For Money4%

“Waste of money”

Allergies3%

“Caused a rash”

Smell3%

“The SMELL IS HORRIBLE”

Top return reasons

Color16%

Size-Overall15%

Advertised Vs Actual Product13%

Adhesion/Stickiness11%

Brightness/Shine/Glow8%

Functionality-Overall6%