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Butterfly Makeup

Maybe

The top 5 brands take only 39% of clicks. But shoppers spend an estimated $70K a year here, so Butterfly Makeup is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$70K/yr201K searches / yr
90-day growth
+39.0%search demand this quarter
Competition
25%top-5 click share · 47 brands · 65 sellers

Flapen Score

Butterfly Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Butterfly Makeup is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Butterfly Makeup 201K times last year and spent an estimated $70K. The top 5 brands take 39% of clicks. Demand peaks in May–Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+39.0%
Conversion, latest week
4.0%
Market size, estimated
$70Ka year
Peak month
October6.0× the quietest month
Top search term
rave makeup33K searches a year

02 · Price

A sale here is worth $8.82.

Listings sell for $8.82 on average, from $3.99 to $23.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $8.82 that is $0 to $882 a year per listing.

Average price
$8.82under the $15 to $100 sweet spot
Price range
$3.99–$23.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$882
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #114 within Body. It carries 2,173 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#114in Body
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,173per listing
Listings tracked
69

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
36 months

Products

Top Butterfly Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

47 falling

Sellers

65

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

25%

Top 20: 59%

Open market

55%

  • Brand 19%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Butterfly Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Oct · busiest ÷ quietest = 6.0×

Search terms

Top Butterfly Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rave makeup33K/yr
  • fairy makeup52K/yr
  • cosmetic glitter28K/yr
  • face glitter for running11K/yr
  • gel glitter11K/yr
  • lemonhead glitter10K/yr
  • chunky hair glitter6K/yr
  • face sparkles for kids6K/yr
  • running glitter for face5K/yr
  • running face glitter4K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Makeup

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
13%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Small containers”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Butterfly Makeup questions

Answered from the same tracked data.