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butterfly locs crochet hair 12 inch

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 25Conversion 8Competition 24Returns 33Price range 87Avg price 95Brand share 42Review moat 48Quality gap 70

Avg price

Incredible$24.83

avg listing price — sweet spot $15–$100

Price range

Great$12.99–$33.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,740

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$2K

$2K/yr · 15K searches

According to Flapen's Amazon United States niche tracking, butterfly locs crochet hair 12 inch is a $2K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul. Verdict: Skip it — 34/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

butterfly locs crochet hair 12 inch market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
$2K–$6K
units × avg price
Conversion rate
0.7%
Avg BSR
#1,270
Page quality
0%
Prime
100%
Sponsored
80%
Out of stock
0.0%
Avg brand age
43 months
Avg seller age
187 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

12

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • GUOHUI42%
  • BOHOBABE15%
  • Beverlee9%
  • ZRQ8%
  • LMZIM6%
  • Leeven5%
  • Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -0.1% search growth over the last 90 days.
900700Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Top butterfly locs crochet hair 12 inch search terms

  • short butterfly locs6K/yr
  • butterfly locs crochet hair 12 inch7K/yr
  • short butterfly locs crochet hair2K/yr
  • crochet butterfly locs 12 in18/yr
All search terms

Top butterfly locs crochet hair 12 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$24920%$49830%$74840%$9971001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about butterfly locs crochet hair 12 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation17%

“Easy to install”

Suitability Straight Hair14%

“In love with this hair”

Weight Light12%

“Light weight”

Hair Styling11%

“Hair is good”

Value For Money9%

“Money well spent”

Ease Of Use9%

“Easy to use”

Quality-Overall6%

“The hair quality is good”

Texture/Consistency-Overall5%

“Great texture too”

Smell2%

“The product was good no funny smell”

Design-Overall1%

“I love the texture and finished look”

What buyers complain about

Weight Heavy17%

“Its heavy and it made my head itch the whole week I had it in”

Hair Related17%

“That way your natural hair isnt coming out of the lock”

Assembly/Installation8%

“Tough to Install”

Durability8%

“Ends Unravel”

Stiffness6%

“Theyll pull at your hair and cause tension”

Ease Of Use6%

“a little challenging to work with”

Strength6%

“Loops are not strong”

Size-Overall6%

“The loops are a little small”

Top return reasons

Size-Overall17%
Advertised Vs Actual Product13%
Suitability Short Hair8%
Suitability Straight Hair7%
Quality-Overall6%
Thin6%
Value For Money6%
Texture/Consistency-Overall4%
Material Quality4%
Hair Related4%

Common questions

Is butterfly locs crochet hair 12 inch profitable to sell on Amazon United States?
The niche generates $2K/yr across 15 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Skip it (34/100).
How competitive is the butterfly locs crochet hair 12 inch niche?
11 brands and 12 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in butterfly locs crochet hair 12 inch?
Top complaints mined from reviews: Weight Heavy, Hair Related, Assembly/Installation. The return rate is 4.4%.
When does demand for butterfly locs crochet hair 12 inch peak?
Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the butterfly locs crochet hair 12 inch niche?
Listings span $12.99–$33.89; the average listing price is $24.83 (sweet spot $15–$100). The average incumbent carries 1,740 reviews — the moat a new listing must climb.