butterfly hair clips
Worth a lookShows low returns (1.8%), but prices mostly outside the sweet spot ($3.86–$12.37) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Great$941K$941K/yr · 2.0M searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,677.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.31avg listing price — sweet spot $15–$100
Price range
Bad$3.86–$12.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, butterfly hair clips is a $941K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
butterfly hair clips market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- $731K–$914K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #237
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
24
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
26%
- JASVERLIN29%
- XIEHE18%
- BEBEEPOO12%
- Ruocce5%
- SUMAJU5%
- ITingstere5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Top butterfly hair clips search terms
- butterfly hair clips1.1M/yr
- butterfly clips346K/yr
- butterfly clips for hair102K/yr
- butterfly hair accessories93K/yr
- butterfly hair clip74K/yr
- mini butterfly hair clips52K/yr
- small butterfly hair clips50K/yr
- butterfly clip38K/yr
- butterfly hair clips for women34K/yr
- hair butterfly clips27K/yr
Top butterfly hair clips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JASVERLIN Glitter Mini Butterfly Hair Claw Clips Sparkly Colorful Hair Accessories for Girls and Women - 90s Y2K Cute Small Tiny Clip in 10 Assorted Colors Set of 50 (Glitter)
JASVERLIN$7.724.7★3,484 rev
50 Packs Assorted Color Butterfly Hair Clips Beautiful Mini Butterfly Hair Clips Hair Accessories for Women and Girls (50 pcs Random Colour)
XIEHE$4.324.4★8,174 rev
Mini Butterfly Hair Claw Clips Glitter Hair Clips Claw Small Hair Clips Sparkly Colorful Hair Accessories for Girls and Women Cute Small Tiny Clip Set of 50
BEBEEPOO$5.854.6★328 rev
80Pcs Butterfly Hair Clips for Girls 0.6Inch Mini Hair Clips In 10 Colors - 90s outfits for women - Small Barrettes Hair Accessories For Girls Toddlers kids With Storage Box Tiny Claw Clips Bulk
SUMAJU$6.784.4★59 rev
18Pcs Rhinestone Butterfly Hair Clips for Teens Women Y2K Glitter Hair Jaw Clips Cute Headwear Gifts for Wedding and Back to School
ITingstere$8.694.6★512 rev
Newest
by launch date80Pcs Butterfly Hair Clips for Girls 0.6Inch Mini Hair Clips In 10 Colors - 90s outfits for women - Small Barrettes Hair Accessories For Girls Toddlers kids With Storage Box Tiny Claw Clips Bulk
SUMAJU$6.7859 rev
Butterfly Hair Clips 18PCS Fairy Hair Accessories Glitter Pink Butterfly Barrettes Cute Y2K Hair Clips Gift for Wedding Party Festival and Daily Wear for Women (Pink)
INTWGH$9.5013 rev
Glitter Mini Butterfly Hair Clips Sparkly Colorful Hair Accessories for Girls and Women - 90s Y2K Cute Small Hair Claw Clips 10 Assorted Colors Set of 100 (Glitter)
BEBEEPOO$5.50131 rev
Paderison 20Pcs Butterfly Hair Clips Moving Rainbow Glitter Clips Fairy Accessories for Women Hair Accessories for Teens Colorful Hair Clips
Paderison$8.09397 rev
Mini Butterfly Hair Claw Clips Glitter Hair Clips Claw Small Hair Clips Sparkly Colorful Hair Accessories for Girls and Women Cute Small Tiny Clip Set of 50
BEBEEPOO$5.85328 rev
Trending
90-day click momentum80Pcs Butterfly Hair Clips for Girls 0.6Inch Mini Hair Clips In 10 Colors - 90s outfits for women - Small Barrettes Hair Accessories For Girls Toddlers kids With Storage Box Tiny Claw Clips Bulk
SUMAJU$6.784.4★
Butterfly Hair Clips 18PCS Fairy Hair Accessories Glitter Pink Butterfly Barrettes Cute Y2K Hair Clips Gift for Wedding Party Festival and Daily Wear for Women (Pink)
INTWGH$9.505.0★
JASVERLIN Butterfly Clips for Hair 50pcs Cute Mini Small Hair Accessories for Kids Teens Girls Women 90s Y2K Colorful Pastel Clip Claw 10 Colors (Jelly)
JASVERLIN$7.694.7★
DEEKA 12 PCS 3D Moving Butterfly Hair Clips Metal Gold Moving Wings Butterfly Hair Accessories 90s Hair Clips Barrette for Women and Girls -Gold
DEEKA$8.284.6★
Paderison 20Pcs Butterfly Hair Clips Moving Rainbow Glitter Clips Fairy Accessories for Women Hair Accessories for Teens Colorful Hair Clips
Paderison$8.094.6★
What buyers say about butterfly hair clips
What buyers praise and complain about, mined from review topics.What buyers love
“Cute colors”
“Good quality and holds fine hair”
“Good Deal”
“They looked really nice in hair”
“Fits a surprising amount of hair”
“Durable, holds hair well”
“Super easy”
“They hold your hair with no problem”
“The bright colors”
“As advertised”
What buyers complain about
“Extremely small”
“breakable”
“To low quality”
“flimsy”
“cheap thin plastic”
“They did change color a little because I sprayed product on them”
“they aren't ideal for hair retention”
“Not for thicker hair”
“just really not impressed with the glitter”
“not great for thick pieces”
Top return reasons
Common questions
- Is butterfly hair clips profitable to sell on Amazon United States?
- The niche generates $941K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the butterfly hair clips niche?
- 20 brands and 24 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in butterfly hair clips?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.
- When does demand for butterfly hair clips peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the butterfly hair clips niche?
- Listings span $3.86–$12.37; the average listing price is $7.31 (sweet spot $15–$100). The average incumbent carries 2,678 reviews — the moat a new listing must climb.