Is butterfly claw clips profitable to sell on Amazon United States?

The niche generates $29K/yr across 45 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the butterfly claw clips niche?

35 brands and 38 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in butterfly claw clips?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.9%.

When does demand for butterfly claw clips peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the butterfly claw clips niche?

Listings span $4.61–$24.67; the average listing price is $10.78 (sweet spot $15–$100). The average incumbent carries 790 reviews — the moat a new listing must climb.

butterfly claw clips

Worth a look

Shows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($29K/yr) keeps it on the watch list.

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good790.44

avg incumbent reviews — the moat a new listing must climb

Growth

Good+24.3%

90-day search growth — must beat 0% to launch

Price range

Okay$4.61–$24.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.78

avg listing price — sweet spot $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$29K

$29K/yr · 144K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, butterfly claw clips is a $29K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

butterfly claw clips market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $27K–$32K; units × avg price
Conversion rate: 1.9%
Avg BSR: #1,508
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 10.3%
Avg brand age: 29 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

34%

Top 20: 77%

Open market

52%

NAISIER14%
VRbeatter11%
Clip Sugar7%
Canitor6%
ITingstere5%
Messen5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top butterfly claw clips search terms

butterfly claw clip71K/yr +27.0%1.3% conv.
butterfly claw clips32K/yr +23.6%1.7% conv.
butterfly hair claw14K/yr -2.8%1.3% conv.
butterfly hair claw clips8K/yr +69.0%1.3% conv.
claw clips butterfly7K/yr +0.9%1.7% conv.
claw clip butterfly4K/yr +14.1%2.5% conv.
butterfly claw clips for thick hair2K/yr +85.2%1.8% conv.
butterfly claw hair clips3K/yr +17.1%2.0% conv.
hair clips butterfly claw3K/yr +11.4%1.2% conv.
large butterfly claw clips1K/yr +211.2%1.5% conv.

All search terms

Top butterfly claw clips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 Packs Butterfly Hair Clips Acetate Tortoise Shell Non-Slip Jaw Clips 2.5inch Beautiful Butterfly Hair Accessories for Girls and Women(Mixed color White Blue Pink)

VRbeatter$12.524.7★568 rev

NAISIER Hair Clips 3 Pack Butterfly Hair Clips Tortoise Shell Hair Claw Clips Jaw Clips 2.3 inch Hair Accessories for Girls & Women (Mixed color Blue White Pink-Purple)

NAISIER$12.374.6★1,921 rev

Large Non-Slip Metal Sparkly Butterfly Hair Jaw Clips for Women - Strong Hold Cute Hair Claws Headwear Gifts (2Pcs)

ITingstere$8.574.4★1,810 rev

Canitor Butterfly Hair Accessories - 2.7 Claw Clips for Women Matte Medium Hair Clips for Thick or Thin Hair Cute Girls Hair Clips

Canitor$8.224.6★1,867 rev

12 Pcs Cute Butterfly Claw Hair Clips 2.6 Inch Non Slip Matte Jaw 12 Colors Strong Hold Butterfly Hair Clamps for Women Girls Thick Thin Hair

Messen$9.864.7★662 rev

Newest

by launch date

Monarch Butterfly Hair Claw Clip Brown Acrylic Simulation Moth Hairclips

Bi&Yamigeo$15.357 rev

8mo ago

Dreamy Butterfly Hair Clips Fantasy Acetate Hair Clip Butterfly Claw Clips for Women Black

Clip Sugar$13.6216 rev

8mo ago

Yuxung 3 Pcs Monarch Butterfly Hair Clips for Women 3D Butterfly Nonslip Strong Hold Claw Clips for Hair Decor Costumes Accessories Christmas Hoilday Gift 3 Color Orange Purple Blue

Yuxung$16.9414 rev

9mo ago

Auseibeely 6 Pcs Medium Tortoise Shell Claw Clip - 4.3 Inch Hair Clips for Women and Girls Non-slip Hat Claw Clips for Thin/Medium Hair Banana Jaw Clips Hair Accessories for Gift

Auseibeely$9.7871 rev

9mo ago

Funny Butterfly Hair Clips Novelty PVC Hair Clip Butterfly Claw Clips for Women Blue

Clip Sugar$9.8222 rev

11mo ago

What buyers say about butterfly claw clips

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great quality with a strong spring”

Color14%

“Cute color”

Suitability Straight Hair9%

“They looked really nice in hair”

Hair Styling6%

“Holds hair very well”

Value For Money6%

“Good Deal”

Durability5%

“are durable”

Size-Overall4%

“Cute little size”

Design-Overall4%

“the designs are very attractive”

Ease Of Use3%

“Easy to use”

Brightness/Shine/Glow3%

“She loves to little sparkles in them too, adorable”

What buyers complain about

Size-Overall15%

“They are small”

Durability13%

“Break easily”

Quality-Overall8%

“Poor quality”

Strength6%

“fragile”

Hair Related5%

“The hair clip came broken”

Weight Heavy4%

“way too heavy :”

Color4%

“Not the color pictured”

Ease Of Use4%

“Very hard to open”

Brightness/Shine/Glow3%

“just really not impressed with the glitter”

Suitability Long Hair3%

“I have trouble finding clips to hold my long, thick hair”

Top return reasons

Size-Overall25%

Suitability Long Hair18%

Defective Material/Parts11%

Suitability Short Hair6%

Quality-Overall6%

Advertised Vs Actual Product5%