Is butter yellow nail polish profitable to sell on Amazon United States?

The niche generates $79K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +116.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the butter yellow nail polish niche?

8 brands and 80 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in butter yellow nail polish?

Top complaints mined from reviews: Color, Thickness, Advertised Vs Actual Product. The return rate is 0.4%.

When does demand for butter yellow nail polish peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.5× the quietest.

What does it cost to enter the butter yellow nail polish niche?

Listings span $3.15–$24.00; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 11,776 reviews — the moat a new listing must climb.

butter yellow nail polish

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+116.3%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$3.15–$24.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$8.35

avg listing price — sweet spot $15–$100

Review moat

Bad11,776.1

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$79K

$79K/yr · 167K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, butter yellow nail polish is a $79K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

butter yellow nail polish market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $67K–$84K; units × avg price
Conversion rate: 5.7%
Avg BSR: #214
Page quality: 0%
Prime: 100%
Sponsored: 55%
Out of stock: 4.3%
Avg brand age: 53 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

OPI49%
Sally Hansen17%
essie15%
beetles Gel Polish9%
GAOY3%
CANNI2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +116.3% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.5×

Open Trend

Top butter yellow nail polish search terms

butter yellow nail polish67K/yr +208.2%4.9% conv.
sunny bunny opi12K/yr +52.1%3.6% conv.
opi sunny bunny13K/yr +23.7%3.8% conv.
light yellow nail polish14K/yr +101.4%4.6% conv.
pastel yellow nail polish15K/yr +58.8%3.8% conv.
pale yellow nail polish13K/yr +106.9%5.1% conv.
opi yellow nail polish11K/yr +94.4%3.3% conv.
opi yellow5K/yr +127.5%2.9% conv.
opi sunny bunny nail polish2K/yr +572.2%4.0% conv.
opi butter yellow nail polish3K/yr +210.3%5.1% conv.

All search terms

Top butter yellow nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer Blinded by the Ring Light | Opaque Soft Yellow Crme Chip Resistant Nail Polish | Me Myself Collection

OPI$11.884.6★91,450 rev

OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026

OPI$11.984.4★572 rev

OPI$24.004.2★108 rev

Beetles Butter Yellow Nail Polish - Melt Like Butter 0.51Fl Oz/15ML Pastle Yellow Nail Polish Quick Dry Soft Color Spring Nails Long-Lasting Pastel Nails Fingernail Art Effect for Manicure Salon

beetles Gel Polish$7.634.1★906 rev

Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 530 Does Not Comcute | Pale Yellow Nail Color

Sally Hansen$6.244.3★3,866 rev

Newest

by launch date

OPI$24.00108 rev

4mo ago

OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026

OPI$11.98572 rev

5mo ago

essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz

essie$9.532,190 rev

7mo ago

JODSONE Pastel Yellow Gel Nail Polish 10ml Soak Off LED Gel Polish Butter Yellow Nail Color Salon Quality Long-Lasting Low Odor (Need U V Lamp Curing)

JODSONE$4.53877 rev

1y ago

OPI RapiDry Proceed with (No) Caution | Opaque Bright Yellow Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying

OPI$8.669,595 rev

1y ago

What buyers say about butter yellow nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color53%

“The colors are very true to the picture”

Quality-Overall8%

“Great product”

Value For Money5%

“Good price”

Ease Of Application3%

“it applied nicely”

Moist/Dry2%

“Goes on smoothly and dries quickly”

Suitability Hot Weather2%

“It's perfect for spring”

Brightness/Shine/Glow2%

“leaves a super glossy shine”

Durability2%

“It lasted about 4 to 5 days of heavy use on my fingers before chipping”

Shape/Style2%

“Works darn well for that natural look”

Soft Feel1%

“Goes on smooth”

What buyers complain about

Color25%

“Color not as expected”

Thickness12%

“Color is not thick at all”

Advertised Vs Actual Product11%

“The color doesnt look like the picture either”

Moist/Dry8%

“was slow to dry”

Quality-Overall7%

“Cheaply made”

Ease Of Application4%

“Not even application”

Paint Quality2%

“Nail polish is like water”

Coverage2%

“provided very poor coverage on the nail itself”

Durability2%

“Unfortunately this brand only lasted less than 3 days before it started chipping”

Size-Overall1%

“Small bottle”

Top return reasons

Color55%

Advertised Vs Actual Product9%

Functionality-Overall6%

Thickness5%

Quality-Overall5%

Texture/Consistency-Overall2%

Adhesion/Stickiness2%

Paint Quality1%

Value For Money1%

Smell1%

Common questions

Is butter yellow nail polish profitable to sell on Amazon United States?: The niche generates $79K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +116.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the butter yellow nail polish niche?: 8 brands and 80 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in butter yellow nail polish?: Top complaints mined from reviews: Color, Thickness, Advertised Vs Actual Product. The return rate is 0.4%.
When does demand for butter yellow nail polish peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.5× the quietest.
What does it cost to enter the butter yellow nail polish niche?: Listings span $3.15–$24.00; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 11,776 reviews — the moat a new listing must climb.