Butter Yellow Nail Polish

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +116.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

167K

Growth, 90 days vs prior 90

+116.3%

Conversion, latest week

5.7%

Market size, estimated

$79Ka year

Peak month

June15.5× the quietest month

Top search term

butter yellow nail polish67K searches a year

Listings sell for $8.35 on average, from $3.15 to $24.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $8.35 that is $2K to $4K a year per listing.

Average price

$8.35under the $15 to $100 sweet spot

Price range

$3.15–$24.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.4%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #214 within Nail Polish. It carries 11,776 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#214in Nail Polish

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

11,776per listing

Listings tracked

20

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months