butter brush for hair
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+126.4%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.46avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,837.75avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad$8.27–$15.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$22K$22K/yr · 26K searches
According to Flapen's Amazon United States niche tracking, butter brush for hair is a $22K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
butter brush for hair market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $17K–$23K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
6
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- EKONAER50%
- HIPPIH29%
- Heubek6%
- Bsisme6%
- KTKUDY5%
- TANGLE TEEZER4%
- Open — no brand owns it (0%)
Top butter brush for hair search terms
- butter brush for hair18K/yr
- butter brush hair3K/yr
- butter hair brush3K/yr
- butter brush hairbrush2K/yr
Top butter brush for hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Pack Detangling Brush Getting Knots Out without Pain Adds Shine and Makes Hair Smooth Detangler Boar Bristle Hair Brush for Adult & Kids Wet or Dry Hair(Green&Pink)
EKONAER$12.104.7★3,883 rev
Boar Bristle Hair Brush Set of 2 HIPPIH Wet & Dry Hair Brushes Made by Fine Natural Boar Hair Can Adds Shine and Smoothing Detangling Hairbrush for Women Men & Kids Long Curly Thick Hair
HIPPIH$9.924.7★13,579 rev
2 Pack Detangling Brush Getting Knots Out without Pain Adds Shine and Makes Hair Smooth Detangler Boar Bristle Hair Brush for Adult & Kids Wet or Dry Hair(Green&Blue)
EKONAER$11.684.7★3,883 rev
Magical Ultra Detangling Brush for Wet or Dry Hair Detangler Brush Fast Drying Styling Massage Hairbrush for Men Women and Kids (Pink+Purple)
Heubek$14.654.7★1,122 rev
Curved Vented Paddle Brush - Faster Blow Drying Detangling for Women & Men Professional Styling for Wet Curly Thick or Straight Hair (colourful)
Bsisme$9.524.6★13,944 rev
Newest
by launch date2 Pack Detangling Brush Getting Knots Out without Pain Adds Shine and Makes Hair Smooth Detangler Boar Bristle Hair Brush for Adult & Kids Wet or Dry Hair(Green&Pink)
EKONAER$12.103,883 rev
2 Pack Detangling Brush Getting Knots Out without Pain Adds Shine and Makes Hair Smooth Detangler Boar Bristle Hair Brush for Adult & Kids Wet or Dry Hair(Green&Blue)
EKONAER$11.683,883 rev
Boar Bristle Hair Brush Set of 2 HIPPIH Wet & Dry Hair Brushes Made by Fine Natural Boar Hair Can Adds Shine and Smoothing Detangling Hairbrush for Women Men & Kids Long Curly Thick Hair
HIPPIH$9.9213,579 rev
Boar Bristle Hair Brush Set of 2 HIPPIH Wet & Dry Hair Brushes Made by Fine Natural Boar Hair Can Adds Shine and Smoothing Detangling Hairbrush for Women Men & Kids Long Curly Thick Hair
HIPPIH$9.9113,579 rev
Magical Ultra Detangling Brush for Wet or Dry Hair Detangler Brush Fast Drying Styling Massage Hairbrush for Men Women and Kids (Pink+Purple)
Heubek$14.651,122 rev
Trending
90-day click momentumCurved Vented Paddle Brush - Faster Blow Drying Detangling for Women & Men Professional Styling for Wet Curly Thick or Straight Hair (colourful)
Bsisme$9.524.6★
Boar Bristle Hair Brush Set of 2 HIPPIH Wet & Dry Hair Brushes Made by Fine Natural Boar Hair Can Adds Shine and Smoothing Detangling Hairbrush for Women Men & Kids Long Curly Thick Hair
HIPPIH$9.924.7★
KTKUDY Detangling Brush Boar Bristles Hairbrush Make Hair Shiny & Healthier Curved and Vented Detangler Brush for Women Men Kids Wet & Dry Hair (Light green)
KTKUDY$8.274.6★
Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Apricot Blaze
TANGLE TEEZER$15.604.6★
2 Pack Detangling Brush Getting Knots Out without Pain Adds Shine and Makes Hair Smooth Detangler Boar Bristle Hair Brush for Adult & Kids Wet or Dry Hair(Green&Pink)
EKONAER$12.104.7★
Common questions
- Is butter brush for hair profitable to sell on Amazon United States?
- The niche generates $22K/yr across 8 tracked products. 90-day search growth is +126.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the butter brush for hair niche?
- 6 brands and 6 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.
- What does it cost to enter the butter brush for hair niche?
- Listings span $8.27–$15.60; the average listing price is $11.46 (sweet spot $15–$100). The average incumbent carries 14,838 reviews — the moat a new listing must climb.