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Butter Brush for Hair

Fail

Shoppers spend an estimated $22K a year here, so Butter Brush for Hair is a Fail.

Filters Trending
Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$22K/yr26K searches / yr
90-day growth
+126.4%search demand this quarter
Competition
90%top-5 click share · 6 brands · 6 sellers

Flapen Score

Butter Brush for Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Butter Brush for Hair is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butter Brush for Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Butter Brush for Hair 26K times last year and spent an estimated $22K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +126.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+126.4%
Conversion, latest week
7.3%
Market size, estimated
$22Ka year
Top search term
butter brush for hair18K searches a year

02 · Price

A sale here is worth $11.46.

Listings sell for $11.46 on average, from $8.27 to $15.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $11.46 that is $1K to $3K a year per listing.

Average price
$11.46under the $15 to $100 sweet spot
Price range
$8.27–$15.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Hair Brushes. It carries 14,838 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Hair Brushes
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
14,838per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Butter Brush for Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

6

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 229%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (0%)

Search terms

Top Butter Brush for Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butter brush for hair18K/yr
  • butter brush hair3K/yr
  • butter hair brush3K/yr
  • butter brush hairbrush2K/yr

FAQ

Common Butter Brush for Hair questions

Answered from the same tracked data.