Butt Wash

Shoppers searched for this 878K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

878K

Growth, 90 days vs prior 90

+34.2%

Conversion, latest week

14.4%

Market size, estimated

$2.1Ma year

Peak month

December4.2× the quietest month

Top search term

happy nuts318K searches a year

Listings sell for $16.32 on average, from $7.22 to $33.27. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $16.32 that is $82K to $98K a year per listing.

Average price

$16.32inside the $15 to $100 sweet spot

Price range

$7.22–$33.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

5,000–6,000

Revenue per listing a year

$82K–$98K

Returns

0.5%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #146 within Deodorants & Antiperspirants. It carries 6,282 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#146in Deodorants & Antiperspirants

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

6,282per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months