Is butt scrub profitable to sell on Amazon United States?

The niche generates $97K/yr across 5 tracked products. 90-day search growth is +12.8%. Flapen's verdict: Skip it (41/100).

How competitive is the butt scrub niche?

4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in butt scrub?

Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 0.6%.

When does demand for butt scrub peak?

Demand peaks in Aug; the busiest month runs 1.5× the quietest.

What does it cost to enter the butt scrub niche?

Listings span $12.57–$39.34; the average listing price is $29.18 (sweet spot $15–$100). The average incumbent carries 2,105 reviews — the moat a new listing must climb.

butt scrub

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.18

avg listing price — sweet spot $15–$100

Price range

Great$12.57–$39.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,105.2

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+12.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$97K

$97K/yr · 63K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, butt scrub is a $97K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

butt scrub market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $88K–$117K; units × avg price
Conversion rate: 5.3%
Avg BSR: #126
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 15.4%
Avg brand age: 53 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Sol de Janeiro82%
BellamiLuxx8%
Rub-a-Dub Naturals6%
POP MODERN.C5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.5×

Open Trend

Top butt scrub search terms

butt scrub17K/yr +6.0%1.4% conv.
sol de janeiro body scrub13K/yr +14.5%5.0% conv.
sol de janeiro scrub8K/yr +58.2%7.9% conv.
booty scrub8K/yr -4.4%1.3% conv.
butt exfoliator5K/yr +20.9%1.5% conv.
bum bum body scrub6K/yr +8.1%7.1% conv.
bum bum scrub3K/yr +21.5%10.5% conv.
anese3K/yr -19.5%1.4% conv.

All search terms

Top butt scrub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sol de Janerio Bum Bum Body Scrub 7.8 oz.

Sol de Janeiro$39.274.7★2,667 rev

Sol de Janerio Bom Dia Body Scrub 7.8 oz.

Sol de Janeiro$39.344.7★2,667 rev

BellamiLuxx Butt Acne Clearing Treatment Cream: Body Acne Treatment for Folliculitis and Pimples on Buttocks Thighs and Body with 2% Salicylic Acid & Tea Tree Oil - Butt Cream for Smooth Skin

BellamiLuxx$24.814.4★3,806 rev

Rub-a-Dub Naturals Premium Walnut Body Back and Booty Scrub Exfoliating Butt Scrub for Acne Cellulite Stretch Marks ingrown Hair Keratosis Pilaris Made in USA 4 Ounce (Pack of 1)

Rub-a-Dub Naturals$29.924.3★138 rev

POP MODERN.C Turmeric and Vitamin C Body Scrub Remove Dead Skin Improve Dark Spots Acne Natural Organic Exfoliating Deep Cleansing Exfoliator for Body Butt Bikini Area Body Care with Loofah

POP MODERN.C$12.574.5★1,248 rev

Newest

by launch date

POP MODERN.C Turmeric and Vitamin C Body Scrub Remove Dead Skin Improve Dark Spots Acne Natural Organic Exfoliating Deep Cleansing Exfoliator for Body Butt Bikini Area Body Care with Loofah

POP MODERN.C$12.571,248 rev

3y ago

Sol de Janerio Bom Dia Body Scrub 7.8 oz.

Sol de Janeiro$39.342,667 rev

3y ago

Rub-a-Dub Naturals Premium Walnut Body Back and Booty Scrub Exfoliating Butt Scrub for Acne Cellulite Stretch Marks ingrown Hair Keratosis Pilaris Made in USA 4 Ounce (Pack of 1)

Rub-a-Dub Naturals$29.92138 rev

5y ago

BellamiLuxx Butt Acne Clearing Treatment Cream: Body Acne Treatment for Folliculitis and Pimples on Buttocks Thighs and Body with 2% Salicylic Acid & Tea Tree Oil - Butt Cream for Smooth Skin

BellamiLuxx$24.813,806 rev

5y ago

Sol de Janerio Bum Bum Body Scrub 7.8 oz.

Sol de Janeiro$39.272,667 rev

6y ago

What buyers say about butt scrub

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“The scent is unbelievable”

Efficiency16%

“this does seem effective”

Soft Feel11%

“Makes skin so soft and smells amazing”

Quality-Overall9%

“Good quality”

Cleansing7%

“it cleared up so well”

Value For Money5%

“Good size for value of money”

Symptom Reduction4%

“acne be gone”

Functionality-Overall3%

“It works”

Suitability Dry Skin3%

“No More Dry Crack Skin”

Ease Of Use3%

“Easy to use”

What buyers complain about

Functionality-Overall19%

“Doesnt work”

Allergies9%

“Turns out I am allergic to it”

Value For Money8%

“Not worth it”

Ingredients-Overall6%

“Inactive ingredients are problematic”

Natural Ingredients4%

“Not a natural product”

Size-Overall4%

“This container is so small”

Wrinkles2%

“Its embarrassing and I would get red bumps that hurt and the more I sweat the worse it got”

Ease Of Use2%

“Very hard to open”

Skin Health2%

“I have SOME kind of skin condition in a focused area of my left and right cheek”

Symptom Reduction2%

“still no help”

Top return reasons

Smell19%

Functionality-Overall14%

Advertised Vs Actual Product11%

Product Condition10%

Size-Overall9%

Value For Money7%

Moist/Dry6%

Texture/Consistency-Overall3%

Ease Of Cleaning3%