Butt Deodorant for Women

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

+40.6%

Conversion, latest week

6.0%

Market size, estimated

$70Ka year

Peak month

August1.8× the quietest month

Top search term

happy curves deodorant6K searches a year

Listings sell for $15.48 on average, from $4.08 to $32.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.48 that is $2K to $4K a year per listing.

Average price

$15.48inside the $15 to $100 sweet spot

Price range

$4.08–$32.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.6%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #456 within Deodorants & Antiperspirants. It carries 6,293 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

79%

Out of stock, average day

10.8%

Average rank

#456in Deodorants & Antiperspirants

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

6,293per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months