butt deodorant for women
Worth a lookShows low returns (0.6%), but a small market ($70K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$15.48avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+40.6%90-day search growth — must beat 0% to launch
Price range
Good$4.08–$32.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad6,293.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 75K searches
According to Flapen's Amazon United States niche tracking, butt deodorant for women is a $70K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
butt deodorant for women market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $62K–$77K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #456
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 63%
- Out of stock
- 10.8%
- Avg brand age
- 63 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
57
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- HAPPY CURVES48%
- Her Fantasy Box16%
- Sweet Cheeks Full Body Deodorant15%
- Dove7%
- Secret4%
- Sweet Cookie Jar4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.6% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.8×
Top butt deodorant for women search terms
- happy curves deodorant6K/yr
- butt deodorant for women13K/yr
- booty deodorant for women11K/yr
- sweet cheeks full body deodorant6K/yr
- happy curves deodorant women12K/yr
- everywhere deodorant4K/yr
- everywhere deodorant for women10K/yr
- her fantasy box deodorant3K/yr
- happy curves all over deodorant3K/yr
- her fantasy box everywhere deodorant3K/yr
Top butt deodorant for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HAPPY CURVES All Over Whole Body Deodorant for Women - Aluminum-Free - Invisible All Day Layer of Full Body Protection for Long Lasting Odor Control Sensitive Skin & Private Parts - Tahitian Vanilla
HAPPY CURVES$11.944.4★1,664 rev
Her Fantasy Box | Everywhere Deodorant | with Probiotics - Berry Scent | Aluminum-Free Naturally Absorbs Moisture | Fights Odor & Bacteria | Skin-Improving Formula
Her Fantasy Box$13.624.2★693 rev
HAPPY CURVES All Over Whole Body Deodorant for Women - Aluminum-Free - Invisible All Day Layer of Full Body Protection for Long Lasting Odor Control Sensitive Skin & Private Parts - Tropical Oasis
HAPPY CURVES$13.404.4★1,664 rev
Sweet Cheeks Full Body Deodorant (Watermelon) 2.5 Fl Oz (Pack of 1)
Sweet Cheeks Full Body Deodorant$19.934.5★217 rev
Dove Whole Body Deo Aluminum Free pH Balancing Cream Deodorant Coconut & Vanilla for 72h Odor Control 2.5 oz
Dove$7.514.0★3,587 rev
Newest
by launch date
HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tahitian Vanilla
HAPPY CURVES$17.744,010 rev
HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant for Inner Thigh Chafing Private Areas and All Over Body for Women 4oz (Pack of 1) Tahitian Vanilla
HAPPY CURVES$12.124,010 rev
Dove Whole Body Deodorant Aluminum Free pH Balancing Cream Raspberry & Rose for 72h Odor Control 2.5 Oz
Dove$7.27853 rev
Her Fantasy Box | Everywhere Deodorant | with Probiotics (Mint)- 3 Pack
Her Fantasy Box$32.219 rev
Secret Whole Body Deodorant Stick for Women Travel Size Peach & Vanilla Blossom Scent Aluminum Free Deodorant 72 HR Odor Protection 0.5 oz
Secret$4.082,667 rev
Trending
90-day click momentumHAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tahitian Vanilla
HAPPY CURVES$17.744.4★
Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Soft Powder)
Lume$18.374.2★
Her Fantasy Box | Everywhere Deodorant | with Probiotics (Mint)- 3 Pack
Her Fantasy Box$32.215.0★
Sweet Cheeks Full Body Deodorant (Pineapple) 2.5 Fl Oz (Pack of 1)
Sweet Cheeks Full Body Deodorant$19.924.5★
Cookie Wash Fruitty Booty Deodorant 2oz (watermelon)
Sweet Cookie Jar$20.064.5★
What buyers say about butt deodorant for women
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“This powder makes an impact on her quality of life”
“Effective”
“dries nicely”
“Works As Advertised”
“Good value for your money”
“No irritation”
“Silky softness”
“Easy to use”
“Such a fresh”
What buyers complain about
“Awful smell”
“Too expensive”
“Did not work”
“Allergic reaction”
“Breaks off”
“did not absorb moisture”
“what about these tiny tube”
“The product I received looks like it may have been previously opened or used”
“I have mixed feelings about the texture”
“The bottle also looks kind of dirty”
Top return reasons
Common questions
- Is butt deodorant for women profitable to sell on Amazon United States?
- The niche generates $70K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the butt deodorant for women niche?
- 9 brands and 57 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in butt deodorant for women?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.6%.
- When does demand for butt deodorant for women peak?
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the butt deodorant for women niche?
- Listings span $4.08–$32.21; the average listing price is $15.48 (sweet spot $15–$100). The average incumbent carries 6,293 reviews — the moat a new listing must climb.