Is butt deodorant for men profitable to sell on Amazon United States?

The niche generates $19K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Skip it (44/100).

How competitive is the butt deodorant for men niche?

10 brands and 16 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in butt deodorant for men?

Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.6%.

When does demand for butt deodorant for men peak?

Demand peaks in Apr; the busiest month runs 22.8× the quietest.

What does it cost to enter the butt deodorant for men niche?

Listings span $7.52–$33.39; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 9,222 reviews — the moat a new listing must climb.

butt deodorant for men

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$18.22

avg listing price — sweet spot $15–$100

Price range

Good$7.52–$33.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+37.9%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad9,222.31

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$19K

$19K/yr · 28K searches

According to Flapen's Amazon United States niche tracking, butt deodorant for men is a $19K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

butt deodorant for men market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $36K–$46K; units × avg price
Conversion rate: 3.7%
Avg BSR: #290
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.6%
Avg brand age: 69 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Pure for Men37%
Super & Fresh Co.32%
Amallow8%
HAPPY NUTS8%
Mando4%
Degree3%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.9% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 22.8×

Open Trend

Top butt deodorant for men search terms

butt deodorant for men13K/yr +42.4%2.4% conv.
bum balm8K/yr +11.2%8.0% conv.
man parts3K/yr +145.8%7.8% conv.
bum balm for men2K/yr +47.0%7.3% conv.
man parts ball deodorant for men2K/yr +5.9%12.8% conv.

All search terms

Top butt deodorant for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pure for Men Bum Balm | Raw Lotion for Men | All Purpose Skin Hydration and Deodorizing Balm | Raw Shea Butter Mint and Clove | 3.9 oz.

Pure for Men$26.434.4★2,959 rev

Super & Fresh Co. Ball Deodorant Lotion for Men Groin Butt and Body Hygiene Cream Controls Odor Prevents Chafing Aluminum Free Daily Freshness and Comfort Lotion Formula in Convenient 4 oz Tube

Super & Fresh Co.$14.014.4★2,213 rev

Super & Fresh Co. Ball Deodorant Lotion for Men Aluminum Free Hygiene Cream for Groin Butt and Body Controls Odor Reduces Chafing Twin Pack 4 oz Tubes for Daily Freshness Comfort and Sweat Protection

Super & Fresh Co.$19.894.4★2,213 rev

Amallow Baby Bum Balm - Diaper Area Cream for Sensitive Rash-Prone Skin - Petroleum & Fragrance-Free - Gentle Moisturizing Balm - 4 oz

Amallow$21.034.8★88 rev

HAPPY NUTS Comfort Cream Deodorant For Men: Anti-Chafing Sweat Defense Odor Control Aluminum-Free Travel Essential Mens Deodorant & Hygiene Products for Mens Private Parts 3.4 Fl Oz - Original

HAPPY NUTS$13.274.6★26,564 rev

Newest

by launch date

Amallow Baby Bum Balm - Diaper Area Cream for Sensitive Rash-Prone Skin - Petroleum & Fragrance-Free - Gentle Moisturizing Balm - 4 oz

Amallow$21.0388 rev

7mo ago

Degree Men Whole Body Deodorant Cool Rush Scent Aluminum Free 72H Odor Protection 2.9 oz

Degree$7.52191 rev

8mo ago

Derm Dude Happy Crack Refresh & Cool Body Spray | MVP Scent Deodorizing Spray for Body & Skin | Odor Control with Witch Hazel & Natural DeoPlex | Soothing Cooling & Fast-Drying | 2 oz (1 Pack)

Derm Dude$17.39250 rev

2y ago

Mando Whole Body Deodorant For Men - Invisible Cream - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3 ounce (Pack of 2) - Mt Fuji

Mando$33.394,027 rev

3y ago

TABBOO Hygiene Stick | Deodorant for your Butt - Assists with Wiping - All Natural and Aluminum Free - Anti-Chafe - Protection for your Whole Body (Fresh)

TABBOO Hygiene Stick$15.08225 rev

3y ago

What buyers say about butt deodorant for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell29%

“Fresh Scent”

Quality-Overall15%

“Excellent product”

Efficiency8%

“Does its job”

Moist/Dry5%

“Dries quickly”

Advertised Vs Actual Product5%

“It does just what it says”

Allergies4%

“Not irritating”

Value For Money2%

“Totally worth it”

Gifting Purpose2%

“Cute gift idea”

Ease Of Application2%

“No irritation, clean finish, and no easy application”

Soft Feel2%

“It goes on smoothly”

What buyers complain about

Smell24%

“Awful scent”

Value For Money10%

“Expensive”

Functionality-Overall6%

“No effectiveness”

Size-Overall5%

“Very small container”

Allergies4%

“notice red irritation”

Durability4%

“it was breaking down on the 9th hour”

Moist/Dry2%

“I've been dry”

Residue2%

“Its leaves a little bit of residue all over”

Quality-Overall2%

“Junk item, caused rash”

Stain Resistance1%

“Stains”

Top return reasons

Smell31%

Size-Overall24%

Functionality-Overall10%

Advertised Vs Actual Product8%

Value For Money4%

Product Condition4%

Defective Material/Parts3%

Moist/Dry3%

Leak-Proof3%

Texture/Consistency-Overall1%

Common questions

Is butt deodorant for men profitable to sell on Amazon United States?: The niche generates $19K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Skip it (44/100).
How competitive is the butt deodorant for men niche?: 10 brands and 16 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in butt deodorant for men?: Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.6%.
When does demand for butt deodorant for men peak?: Demand peaks in Apr; the busiest month runs 22.8× the quietest.
What does it cost to enter the butt deodorant for men niche?: Listings span $7.52–$33.39; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 9,222 reviews — the moat a new listing must climb.