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But Bleaching Kit

Fail

The top 5 brands take 100% of clicks, so But Bleaching Kit is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$569K/yr433K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
89%top-5 click share · 4 brands · 67 sellers

Flapen Score

But Bleaching Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, But Bleaching Kit is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The But Bleaching Kit market on Amazon at a glance

Shoppers on Amazon United States searched for But Bleaching Kit 433K times last year and spent an estimated $569K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $569K a year.

Searches, last 12 months
433K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
13.9%
Market size, estimated
$569Ka year
Peak month
May8.1× the quietest month
Top search term
body hair bleach65K searches a year

02 · Price

A sale here is worth $9.45.

Listings sell for $9.45 on average, from $5.75 to $14.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $9.45 that is $57K to $76K a year per listing.

Average price
$9.45under the $15 to $100 sweet spot
Price range
$5.75–$14.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$57K–$76K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Women's. It carries 6,263 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Women's
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
6,263per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top But Bleaching Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 224%
  • Brand 34%
  • Brand 43%

Demand

But Bleaching Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.1×

Search terms

Top But Bleaching Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body hair bleach65K/yr
  • face bleach60K/yr
  • sally hansen bleach cream32K/yr
  • facial hair bleach38K/yr
  • arm hair bleach18K/yr
  • facial bleach22K/yr
  • bleach for face20K/yr
  • face bleach for women facial hair35K/yr
  • facial bleaching cream for women20K/yr
  • face hair bleach13K/yr

Reviews and returns

What reviews say buyers love and hate about But Bleaching Kit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Doesnt Work Well”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common But Bleaching Kit questions

Answered from the same tracked data.