Burts Bees Lip Balm Bulk

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

6.2%

Market size, estimated

$78Ka year

Peak month

December5.4× the quietest month

Top search term

burts bees lip balm bulk33K searches a year

Listings sell for $18.14 on average, from $9.43 to $33.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.14 that is $5K to $9K a year per listing.

Average price

$18.14inside the $15 to $100 sweet spot

Price range

$9.43–$33.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

0.4%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #491 within Lip Care. It carries 34,732 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

87%

Out of stock, average day

0.0%

Average rank

#491in Lip Care

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

34,732per listing

Listings tracked

15

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months