Is burts bees lip balm bulk profitable to sell on Amazon United States?

The niche generates $78K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (36/100).

How competitive is the burts bees lip balm bulk niche?

5 brands and 74 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in burts bees lip balm bulk?

Top complaints mined from reviews: Moist/Dry, Smell, Advertised Vs Actual Product. The return rate is 0.4%.

When does demand for burts bees lip balm bulk peak?

Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.

What does it cost to enter the burts bees lip balm bulk niche?

Listings span $9.43–$33.39; the average listing price is $18.14 (sweet spot $15–$100). The average incumbent carries 34,732 reviews — the moat a new listing must climb.

burts bees lip balm bulk

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$18.14

avg listing price — sweet spot $15–$100

Price range

Great$9.43–$33.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$78K

$78K/yr · 69K searches

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad34,732

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, burts bees lip balm bulk is a $78K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

burts bees lip balm bulk market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $91K–$109K; units × avg price
Conversion rate: 6.2%
Avg BSR: #491
Page quality: 0%
Prime: 87%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Burt's Bees76%
Beessential13%
Beekeeper Made7%
Nature’s Bees3%
Cliganic2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -12.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Open Trend

Top burts bees lip balm bulk search terms

burts bees lip balm bulk33K/yr -6.0%4.1% conv.
burts bees bulk14K/yr -6.1%3.1% conv.
burts bees chapstick bulk15K/yr -32.3%5.5% conv.
chapstick bulk burts bees4K/yr -28.2%5.3% conv.
bulk burts bees chapstick1K/yr +14.7%4.4% conv.
burtsbees chapsticks bulk772/yr -35.2%0.9% conv.

All search terms

Top burts bees lip balm bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burts Bees Back To School Gift Ideas Lip Balm - Original Beeswax 12 Count Pack in Bulk Lip Moisturizer With Responsibly Sourced Beeswax Natural Origin Conditioning Lip Treatment 12 Tubes 0.15 oz

Burt's Bees$26.954.8★118,049 rev

Burts Bees 10 Count Lip Balm Variety Gift Pack -Stocking Stuffer - 10 Assorted Flavors - No Duplicates - Choosen at Random

Burt's Bees$21.394.3★54 rev

Beekeeper Made Beeswax Bulk Lip Balm 40 Count Honey Flavor | For Men Women and Children. Great for Gifts Showers & More

Beessential$33.394.4★661 rev

Beekeeper Made Beeswax Bulk Lip Balm 40 Count | For Men Women and Children. Great for Gifts Showers & More (Peach)

Beekeeper Made$27.884.4★151 rev

Burts Bees 100% Natural Moisturizing Lip Balm (Original Beeswax)

Burt's Bees$9.434.8★118,049 rev

Newest

by launch date

Burts Bees 12 Count Lip Balm Variety Gift Pack -Stocking Stuffer - Assorted Flavors - Flavors Choosen at Random

Burt's Bees$24.474 rev

7mo ago

Burts Bees 10 Count Lip Balm Variety Gift Pack -Stocking Stuffer - 10 Assorted Flavors - No Duplicates - Choosen at Random

Burt's Bees$21.3954 rev

9mo ago

Burts Bees 12 Days of Joy Advent Calendar; 12 Surprise Lip Balms Including Juicy Cherry an Amazon Exclusive; 24 Hour Moisture 100% Natural Origin Responsibly Sourced Beeswax 12 Tubes 0.15 Oz.

Burt's Bees$24.65602 rev

10mo ago

Burts Bees Gifts Ideas - Garden Party Lip Balm Set Lavender Vanilla Sweet Peach Green Apple Wildflower Honey With Responsibly Sourced Beeswax Natural Origin Lip Treatment 0.15 oz. Four Tubes

Burt's Bees$10.8713,149 rev

1y ago

Burts Bees Lip Balm Party Pack Birthday Cake Waffle Cone Strawberry Shortcake and Cookies & Cream All Day Moisturizer Tint-Free Natural Origin Conditioning Lip Treatment 0.15 oz. Four Tubes

Burt's Bees$10.2913,149 rev

2y ago

What buyers say about burts bees lip balm bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good variety pack to try out”

Value For Money16%

“Good Price”

Moist/Dry15%

“Very moisturizing”

Soft Feel9%

“It is buttery smooth”

Smell8%

“Great smells”

Gifting Purpose6%

“Great For Gifting”

Advertised Vs Actual Product3%

“Just what I wanted”

Durability3%

“muy durable”

Ease Of Use2%

“easy to use”

Suitability Winter Weather2%

“Perfect for dry lips, especially in winter”

What buyers complain about

Moist/Dry15%

“not very moisturizing”

Smell15%

“It has a sticky smell”

Advertised Vs Actual Product8%

“False advertisement”

Value For Money7%

“Too expensive for a poor product”

Quality-Overall6%

“And even the quality of the balm is worse”

Functionality-Overall6%

“Doesn't work”

Ingredients-Overall5%

“You can definitely tell beeswax is NOT the main ingredient”

Oily/Greasy4%

“quickly turn greasy on my lips”

Allergies3%

“Am I allergic to something in it”

Sensitivity-Overall3%

“Burning Lips”

Top return reasons

Advertised Vs Actual Product25%

Value For Money14%

Smell12%

Defective Material/Parts7%

Moist/Dry6%

Ingredients-Overall5%

Quality-Overall4%

Product Condition4%

Size-Overall3%

Functionality-Overall3%

Common questions

Is burts bees lip balm bulk profitable to sell on Amazon United States?: The niche generates $78K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (36/100).
How competitive is the burts bees lip balm bulk niche?: 5 brands and 74 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in burts bees lip balm bulk?: Top complaints mined from reviews: Moist/Dry, Smell, Advertised Vs Actual Product. The return rate is 0.4%.
When does demand for burts bees lip balm bulk peak?: Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.
What does it cost to enter the burts bees lip balm bulk niche?: Listings span $9.43–$33.39; the average listing price is $18.14 (sweet spot $15–$100). The average incumbent carries 34,732 reviews — the moat a new listing must climb.