Burts Bees Eyeliner

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months

61K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

14.8%

Market size, estimated

$152Ka year

Top search term

burts bees mascara23K searches a year

Listings sell for $16.90 on average, from $10.00 to $23.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $16.90 that is $8K to $13K a year per listing.

Average price

$16.90inside the $15 to $100 sweet spot

Price range

$10.00–$23.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$8K–$13K

Returns

0.9%of orders · Amazon United States median 2.1%

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #571 within Eyes. It carries 4,476 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

14%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#571in Eyes

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

4,476per listing

Listings tracked

7

The brands on the shelf have sold for 115 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

115 months