burts bees eyebrow pencil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,191.71avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Market size
Bad$91K$91K/yr · 62K searches
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.96–$14.58cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, burts bees eyebrow pencil is a $91K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
burts bees eyebrow pencil market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $57K–$76K
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #227
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 11.3%
- Avg brand age
- 110 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Burt's Bees57%
- Almay43%
Demand
Weekly Amazon search volume, last 11 weeks — -14.8% search growth over the last 90 days.Top burts bees eyebrow pencil search terms
- burts bees eyeliner23K/yr
- almay eyebrow pencil12K/yr
- burts bees eyebrow pencil10K/yr
- almay brow pencil7K/yr
- burts bees brow pencil3K/yr
- burts bees eye liner3K/yr
- burts bees eyebrow pencil blonde2K/yr
- burts bees eyeliner brown3K/yr
Top burts bees eyebrow pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Burts Bees Nourishing Eyeliner Soft Black - 0.04 Ounce
Burt's Bees$10.004.5★1,583 rev
Almay Brow Pencil Eyebrow Makeup Hypoallergenic 801 Dark Blonde
Almay$7.544.5★2,354 rev
Burts Bees Nourishing Eyeliner Warm Brown - 0.04 Ounce
Burt's Bees$14.584.4★1,339 rev
Almay Brow Pencil Eyebrow Makeup Hypoallergenic 802 Brunette
Almay$7.544.5★2,354 rev
Almay Brow Pencil Eyebrow Makeup Hypoallergenic 803 Universal Taupe
Almay$6.964.5★2,354 rev
Newest
by launch date
Almay All-Day Eyeliner Pencil Smudge Proof Waterproof Eye Makeup Hypoallergenic Built-In Sharpener 211 Brown Topaz 0.01 oz
Almay$7.088,585 rev
Almay Brow Pencil Eyebrow Makeup Hypoallergenic 803 Universal Taupe
Almay$6.962,354 rev
Burts Bees Nourishing Eyeliner Soft Black - 0.04 Ounce
Burt's Bees$10.001,583 rev
Burts Bees Nourishing Eyeliner Warm Brown - 0.04 Ounce
Burt's Bees$14.581,339 rev
Mascara Burts Bees Lengthens Lashes 100% Natural Makeup Classic Black
Burt's Bees$12.823,773 rev
Trending
90-day click momentumBurts Bees Nourishing Eyeliner Warm Brown - 0.04 Ounce
Burt's Bees$14.584.4★
Burts Bees Nourishing Eyeliner Soft Black - 0.04 Ounce
Burt's Bees$10.004.5★
Almay Brow Pencil Eyebrow Makeup Hypoallergenic 802 Brunette
Almay$7.544.5★
Almay Brow Pencil Eyebrow Makeup Hypoallergenic 801 Dark Blonde
Almay$7.544.5★
Almay All-Day Eyeliner Pencil Smudge Proof Waterproof Eye Makeup Hypoallergenic Built-In Sharpener 211 Brown Topaz 0.01 oz
Almay$7.084.5★
What buyers say about burts bees eyebrow pencil
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect color”
“Dark blond crayon eyebrow pencil was worth the money and it quality”
“Good product for the price”
“This eyeliner is easier to apply”
“It's easy to use”
“Goes on smooth and stays on”
“doesnt break easily”
“Easy to apply”
“Ingredients make a difference”
“It stays on all day and doesnt smear”
What buyers complain about
“it is black”
“Dry after a week”
“It kept braking off”
“I had very bad allergy”
“My eyes are very sensitive”
“It does smudge a bit”
“It doesnt easily run”
“Almsy All Day Eyeliner”
Top return reasons
Common questions
- Is burts bees eyebrow pencil profitable to sell on Amazon United States?
- The niche generates $91K/yr across 7 tracked products. 90-day search growth is -14.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the burts bees eyebrow pencil niche?
- 2 brands and 53 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in burts bees eyebrow pencil?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.7%.
- What does it cost to enter the burts bees eyebrow pencil niche?
- Listings span $6.96–$14.58; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 3,192 reviews — the moat a new listing must climb.