Burts Bees Eyebrow Pencil

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

15.5%

Market size, estimated

$91Ka year

Top search term

burts bees eyeliner23K searches a year

Listings sell for $9.50 on average, from $6.96 to $14.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.50 that is $2K to $5K a year per listing.

Average price

$9.50under the $15 to $100 sweet spot

Price range

$6.96–$14.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

0.7%of orders · Amazon United States median 2.1%

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #227 within Eyes. It carries 3,192 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

100%

Out of stock, average day

11.3%

Average rank

#227in Eyes

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

3,192per listing

Listings tracked

7

The brands on the shelf have sold for 110 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

110 months