Burts Bees Baby Lotion

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

-23.3%

Conversion, latest week

10.5%

Market size, estimated

$84Ka year

Peak month

February1.9× the quietest month

Top search term

eucerin itch relief intensive calming lotion11K searches a year

Listings sell for $18.03 on average, from $10.71 to $33.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $18.03 that is $14K to $18K a year per listing.

Average price

$18.03inside the $15 to $100 sweet spot

Price range

$10.71–$33.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$14K–$18K

Returns

0.4%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #353 within Lotions. It carries 6,772 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#353in Lotions

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

6,772per listing

Listings tracked

8

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months