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Burnt Orange Gel Nail Polish

Fail

Shoppers spend an estimated $28K a year here, so Burnt Orange Gel Nail Polish is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$28K/yr61K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
51%top-5 click share · 11 brands · 13 sellers

Flapen Score

Burnt Orange Gel Nail Polish against its category

The dotted line is the Beauty & Personal Care average. Past it, Burnt Orange Gel Nail Polish is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burnt Orange Gel Nail Polish market on Amazon at a glance

Shoppers on Amazon United States searched for Burnt Orange Gel Nail Polish 61K times last year and spent an estimated $28K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
5.0%
Market size, estimated
$28Ka year
Peak month
September36.6× the quietest month
Top search term
burnt orange gel nail polish24K searches a year

02 · Price

A sale here is worth $9.13.

Listings sell for $9.13 on average, from $5.05 to $25.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $9.13 that is $0 to $913 a year per listing.

Average price
$9.13under the $15 to $100 sweet spot
Price range
$5.05–$25.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$913
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #228 within Gel Polish. It carries 11,732 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#228in Gel Polish
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
11,732per listing
Listings tracked
23

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Burnt Orange Gel Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

13

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

16%

  • Brand 127%
  • Brand 224%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (5 brands, 16%)

Demand

Burnt Orange Gel Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 36.6×

Search terms

Top Burnt Orange Gel Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burnt orange gel nail polish24K/yr
  • burnt orange gel polish6K/yr
  • dnd gel nail polish fall colors25K/yr
  • dnd gel polish fall colors5K/yr
  • dnd gel polish fall460/yr
  • dnd fall gel polish477/yr

Reviews and returns

What reviews say buyers love and hate about Burnt Orange Gel Nail Polish

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Color”
27%of negative reviews mention “Color”
1.6%of orders come back
“The color isnt accurate”
A buyer, on “Color”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Burnt Orange Gel Nail Polish questions

Answered from the same tracked data.