Is burnt orange gel nail polish profitable to sell on Amazon United States?

The niche generates $28K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Skip it (45/100).

How competitive is the burnt orange gel nail polish niche?

11 brands and 13 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in burnt orange gel nail polish?

Top complaints mined from reviews: Color, Smell, Adhesion/Stickiness. The return rate is 1.6%.

When does demand for burnt orange gel nail polish peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 36.6× the quietest.

What does it cost to enter the burnt orange gel nail polish niche?

Listings span $5.05–$25.70; the average listing price is $9.13 (sweet spot $15–$100). The average incumbent carries 11,732 reviews — the moat a new listing must climb.

burnt orange gel nail polish

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.05–$25.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+10.8%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.13

avg listing price — sweet spot $15–$100

Review moat

Bad11,731.61

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$28K

$28K/yr · 61K searches

According to Flapen's Amazon United States niche tracking, burnt orange gel nail polish is a $28K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

burnt orange gel nail polish market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $18K–$23K; units × avg price
Conversion rate: 5.0%
Avg BSR: #228
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 7.7%
Avg brand age: 39 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

16%

beetles Gel Polish27%
Double Rhythm24%
GAOY11%
MEGIOR8%
MAYCHAO8%
TOMICCA5%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +10.8% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 36.6×

Open Trend

Top burnt orange gel nail polish search terms

burnt orange gel nail polish24K/yr +8.9%3.5% conv.
burnt orange gel polish6K/yr +37.9%5.5% conv.
dnd gel nail polish fall colors25K/yr -54.5%0.0% conv.
dnd gel polish fall colors5K/yr +62.1%0.0% conv.
dnd gel polish fall460/yr +700.0%0.0% conv.
dnd fall gel polish477/yr -37.5%0.0% conv.

All search terms

Top burnt orange gel nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beetles Orange Gel Nail Polish - 1Pcs 15ml Dark Orange Color Soak Off Gel Polish Nail Art Manicure Salon DIY Uv Lamp Nail Design Decoration at Home

beetles Gel Polish$8.834.4★53,698 rev

Double Rhythm 0.5Oz Gel Polish Pure Sheer Same Color Same Bottle Soak Off 15ML Gel Polish Manicure Salon Nail Art DIY at Home for Women (Pumpkin Orange-A1100)

Double Rhythm$6.834.4★7,147 rev

MEGIOR Orange Gel Nail Polish 15ML Fall Pumpkin Soak Off UV LED Gel Polish Long Lasting Nail Art Starter Manicure Salon for Women Girls Home DIY 0.5 Fl Oz

MEGIOR$6.714.4★504 rev

MAYCHAO 15ML Gel Nail Polish 1Pc Fall Pumpkin Gel Polish Soak Off UV LED Orange Nail Polish Nail Art Starter Manicure Salon DIY at Home 0.5 OZ

MAYCHAO$6.534.3★7,078 rev

Double Rhythm Translucent Gel Polish Sheer Neutral Natural Light Milky Same Color Same Bottle 15ML Jelly UV Nail Polish Nail Art DIY at Home (Brown Orange-A1447)

Double Rhythm$6.804.3★3,729 rev

Newest

by launch date

Beetles Orange Gel Polish Set - Scarlet Sunset Collection Red Coral Orange Bright Summer Gel Polish Kit UV LED Soak Off for DIY Nail Art Manicure Gifts for Women

beetles Gel Polish$9.3031,317 rev

2mo ago

RARJSM Autumnal Orange Gel Nail Polish Creamy Amber Orange Gelpolish 15ML 1Pc Soak off Curing Required Nail Art French Manicure Salon DIY at Home Fall Winter

RARJSM$6.70813 rev

9mo ago

GAOY Brown Fall Gel Nail Polish Set 6 Colors Burgundy Red Orange Yellow UV Light Cure Gel Polish for Nail Art DIY at Home

GAOY$7.401,731 rev

10mo ago

TOMICCA Gel Nail Polish Dark Orange Gel Polish Autumn Winter Long Lasting High Gloss Soak Off UV LED Nail Polish for DIY Home Salon Manicure Nail Art

TOMICCA$5.052,464 rev

11mo ago

modelones Gel Nail Polish Set 6 Colors Summer Brown Maple Burnt Orange Maroon Burgundy Red Glitter Gel Polish Cherry Mocha Turkey Pumpkin Color Changing Nail Polish LED Gift

modelones$9.5210,403 rev

1y ago

What buyers say about burnt orange gel nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“Love the colors”

Quality-Overall15%

“polish quality is really good”

Value For Money9%

“Great value for the price”

Durability7%

“Long Lasting”

Design-Overall6%

“I loved how the tortoise design came out”

Coverage6%

“Good coverage and love the colors”

Texture/Consistency-Overall4%

“they have a good consistency”

Stitch/Finish/Polish3%

“Great polish”

Moist/Dry2%

“Dries quick and applies evenly, first coat was super thick”

Paint Quality2%

“Best brand of gel polish”

What buyers complain about

Color27%

“The color isnt accurate”

Smell14%

“the odor is terrible”

Adhesion/Stickiness14%

“a little sticky”

Durability11%

“It work for 2 week the peel. It didnt come”

Leak-Proof7%

“It leaks nail polish everywhere”

Texture/Consistency-Overall7%

“Horrible consistency and doesnt cure well”

Moist/Dry7%

“Do not dry well at all”

Advertised Vs Actual Product4%

“Not as advertised”

Top return reasons

Color48%

Leak-Proof12%

Advertised Vs Actual Product8%

Paint Quality4%

Functionality-Overall3%

Moist/Dry3%

Value For Money3%

Size-Overall3%

Adhesion/Stickiness2%

Quality-Overall2%

Common questions

Is burnt orange gel nail polish profitable to sell on Amazon United States?: The niche generates $28K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Skip it (45/100).
How competitive is the burnt orange gel nail polish niche?: 11 brands and 13 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in burnt orange gel nail polish?: Top complaints mined from reviews: Color, Smell, Adhesion/Stickiness. The return rate is 1.6%.
When does demand for burnt orange gel nail polish peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 36.6× the quietest.
What does it cost to enter the burnt orange gel nail polish niche?: Listings span $5.05–$25.70; the average listing price is $9.13 (sweet spot $15–$100). The average incumbent carries 11,732 reviews — the moat a new listing must climb.