burgundy lipstick
Skip itA deep review moat (29,513 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$154K$154K/yr · 451K searches
Price range
Okay$1.15–$20.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.89avg listing price — sweet spot $15–$100
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Review moat
Bad29,512.92avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, burgundy lipstick is a $154K/yr Amazon United States market (451K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
burgundy lipstick market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $158K–$197K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
115
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
23%
- wet n wild25%
- MAYBELLINE24%
- evpct13%
- REVLON9%
- MAKI YIKA3%
- e.l.f.3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 3.2×
Top burgundy lipstick search terms
- dark red lipstick122K/yr
- burgundy lipstick80K/yr
- dark lipstick55K/yr
- maroon lipstick28K/yr
- deep red lipstick33K/yr
- lipstick for black women19K/yr
- blood red lipstick18K/yr
- dark red matte lipstick10K/yr
- burgundy matte lipstick9K/yr
- dark plum lipstick8K/yr
Top burgundy lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Black Orchid
wet n wild$1.774.3★64,471 rev
Maybelline Color Sensational Lipstick Lip Makeup Matte Finish Hydrating Lipstick Nude Pink Red Plum Lip Color Divine Wine 1 Count
MAYBELLINE$5.974.5★51,036 rev
Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Composer Cherry Brown 1 Count Packaging May Vary
MAYBELLINE$8.374.4★190,208 rev
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 777 Vampire Love 0.15 oz
REVLON$6.374.6★41,262 rev
evpct 3Pcs Dark Red Deep Red Oxblood Red Matte Liquid Lipstick Lip Stain Sets for Women Matte+Lipstick Long Lasting Permanent 24 hr Hours Magic Lipstick 24 Hours original Waterproof 26
evpct$7.944.0★9,524 rev
Newest
by launch date
MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)
MAYBELLINE$7.922,121 rev
Goth Lip Gloss Highly Pigmented Matte Burgundy Dark Lipstick with Shimmer Silky Long Lasting Goth Makeup Shiny Lip Stain for Women Moisturizing Lipstick for Daily Halloween Vampire Witch Theater
BEUSELF$9.8383 rev
Depuplum Red Matte Lipstick Glitter Black Lipstick for Women One Stroke Two Tone
Depuplum$9.56371 rev
IATMOMOD Maroon Red Matte Lipstick for Women Mature Long Lasting Waterproof Transfer-Proof Vegan Lip Bar 24 Hours Moisturizing Natural Lip Stain All-Day Lip Color M07#
IATMOMOD$7.29269 rev
MAKI YIKA Burgundy Red Lipstick for Women Colorstay Long Lasting Lipsticks
MAKI YIKA$9.885,716 rev
Trending
90-day click momentumMAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)
MAYBELLINE$7.924.4★
Goth Lip Gloss Highly Pigmented Matte Burgundy Dark Lipstick with Shimmer Silky Long Lasting Goth Makeup Shiny Lip Stain for Women Moisturizing Lipstick for Daily Halloween Vampire Witch Theater
BEUSELF$9.833.8★
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 477 Black Cherry 0.15 oz
REVLON$6.674.6★
Maybelline Color Sensational Lipstick Lip Makeup Matte Finish Hydrating Lipstick Nude Pink Red Plum Lip Color Divine Wine 1 Count
MAYBELLINE$5.974.5★
wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Dark Wine
wet n wild$1.344.3★
What buyers say about burgundy lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“color is accurate”
“Very hydrating”
“Love the smoothness”
“Best money ever spent”
“High quality lipstick”
“Stays on”
“feels nice when applied”
“Love the texture”
“Perfect Shine”
“It doesn't smell like anything so that's amazing”
What buyers complain about
“Not Red”
“Breaks off easily”
“doesn't moisturize”
“Mine had a terrible chemical smell”
“Kind of expensive”
“Not as advertised”
“Poor quality control”
“Slides on with no stickiness”
“not smudge proof”
“it had obviously been used”
Top return reasons
Common questions
- Is burgundy lipstick profitable to sell on Amazon United States?
- The niche generates $154K/yr across 37 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the burgundy lipstick niche?
- 20 brands and 115 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in burgundy lipstick?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.0%.
- When does demand for burgundy lipstick peak?
- Demand peaks in Oct–Nov; the busiest month runs 3.2× the quietest.
- What does it cost to enter the burgundy lipstick niche?
- Listings span $1.15–$20.86; the average listing price is $7.89 (sweet spot $15–$100). The average incumbent carries 29,513 reviews — the moat a new listing must climb.