burgundy headband
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,675.44avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.68avg listing price — sweet spot $15–$100
Price range
Okay$5.63–$18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 96K searches
According to Flapen's Amazon United States niche tracking, burgundy headband is a $19K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
burgundy headband market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $32K–$43K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #844
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 8.6%
- Avg brand age
- 38 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
31
Top-5 brand share
56%
Top 20: 94%
Top-5 click share
47%
Top 20: 85%
Open market
39%
- BABYGIZ14%
- Panleding14%
- CHARM10%
- VANRUID10%
- Kenz Laurenz8%
- Floerns5%
Demand
Weekly Amazon search volume, last 33 weeks — -28.3% search growth over the last 90 days.Top burgundy headband search terms
- burgundy headband53K/yr
- maroon headband29K/yr
- burgundy headbands for women8K/yr
- maroon headbands for women5K/yr
Top burgundy headband products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Panleding 12 Pcs Stretchy Headbands for Women Absorbed Sport Headband Soft Twist Knotted Headbands for Daily Life Yoga Workout
Panleding$9.294.5★6,830 rev
Womens Stretchy Knotted Headbands Solid Color Non-Slip for Yoga Workout Running (Burgundy 1 Size)
BABYGIZ$7.504.4★255 rev
![Headbands for Women 8PCS [Summer-Exclusive Headband] Non Slip Sports Headband Elastic Soft Running Fashion Headband Absorb Sweat Headbands for Men for Women for Working Out Travel](https://m.media-amazon.com/images/I/31xBv5xcpqL.jpg)
Headbands for Women 8PCS [Summer-Exclusive Headband] Non Slip Sports Headband Elastic Soft Running Fashion Headband Absorb Sweat Headbands for Men for Women for Working Out Travel
VANRUID$7.144.2★2,736 rev
Kenz Laurenz Headbands Tie on Headband for Women Men Running Athletic Hair Head Band Elastic Sports Basketball Stetchy Yoga Workout Sweatbands Adjustable Non-Slip Moisture Wicking (Burgundy)
Kenz Laurenz$8.724.4★5,177 rev
CHARM Maroon Headband for Women Japanese Style Bandana L
CHARM$18.724.4★6,734 rev
Newest
by launch date
Motique Accessories 1 Inch Vegan Leather Headband for Women and Girls (Burgundy)
Motique Accessories$8.01865 rev
HSEM Headbands for Women Wide Elastic Head Bands Non-Slip Thick Hair Bands Sports Stretchy Sweat Bands Large Knotted Soft Headband Gray Burgundy Green Black Coffee Navy
HSEM$14.83688 rev
Dresyu Headbands for Women Girls Satin Headband 1.1 Inch Wide Head Bands for Womens Hair Non Slip Fashion Hairbands Wine Red
Dresyu$7.8516 rev
STGDAK Wide Headband Boho Head Bands For Womens Hair Band Burgundy Black Head Wraps Leopard Turban Knotted Headband Non Slip Sweatband Soft Hair Scarf Headbands 3 Pcs
STGDAK$9.60392 rev
Sorcristy Burgundy Headbands for Women
Sorcristy$6.955 rev
Trending
90-day click momentumHSEM Headbands for Women Wide Elastic Head Bands Non-Slip Thick Hair Bands Sports Stretchy Sweat Bands Large Knotted Soft Headband Gray Burgundy Green Black Coffee Navy
HSEM$14.834.4★
Floerns Womens Flower Embroidery Hair Scarf Headband Sheer Lace Hair Bandana Maroon One-Size
Floerns$14.794.6★
CHARM Headbands for Men & Women Japanese Style Head Wrap Maroon
CHARM$17.874.2★
Motique Accessories 1 Inch Vegan Leather Headband for Women and Girls (Burgundy)
Motique Accessories$8.014.5★
CHARM Maroon Headband for Women Japanese Style Bandana L
CHARM$18.724.4★
What buyers say about burgundy headband
What buyers praise and complain about, mined from review topics.What buyers love
“Cute colors”
“Fits perfectly”
“Excellent product”
“Super comfortable”
“Good Deal”
“soft to touch”
“stretch just enough”
“Very soft material”
“As advertised”
“Great for workouts and everyday use”
What buyers complain about
“A bit big”
“Bad quality”
“Not non slip”
“a thinner material”
“No elasticity to it whatsoever”
“Incorrect colors”
“Cheap materials”
“good ones are expensive”
“Thin Material”
“don't hold hair very well”
Top return reasons
Common questions
- Is burgundy headband profitable to sell on Amazon United States?
- The niche generates $19K/yr across 34 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the burgundy headband niche?
- 27 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in burgundy headband?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Grip. The return rate is 2.0%.
- What does it cost to enter the burgundy headband niche?
- Listings span $5.63–$18.76; the average listing price is $10.68 (sweet spot $15–$100). The average incumbent carries 1,675 reviews — the moat a new listing must climb.