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Burgundy Headband

Fail

Shoppers spend an estimated $19K a year here, so Burgundy Headband is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$19K/yr96K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
47%top-5 click share · 27 brands · 31 sellers

Flapen Score

Burgundy Headband against its category

The dotted line is the Beauty & Personal Care average. Past it, Burgundy Headband is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Headband market on Amazon at a glance

Shoppers on Amazon United States searched for Burgundy Headband 96K times last year and spent an estimated $19K. The top 5 brands take 56% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
1.9%
Market size, estimated
$19Ka year
Top search term
burgundy headband53K searches a year

02 · Price

A sale here is worth $10.68.

Listings sell for $10.68 on average, from $5.63 to $18.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.68 that is $0 to $1K a year per listing.

Average price
$10.68under the $15 to $100 sweet spot
Price range
$5.63–$18.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #844 within Headbands. It carries 1,675 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#844in Headbands
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,675per listing
Listings tracked
34

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Burgundy Headband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

31

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

47%

Top 20: 85%

Open market

39%

  • Brand 114%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 65%

Demand

Burgundy Headband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.5× · 8 of 12 months tracked

Search terms

Top Burgundy Headband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy headband53K/yr
  • maroon headband29K/yr
  • burgundy headbands for women8K/yr
  • maroon headbands for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Headband

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
18%of negative reviews mention “Size-Overall”
2.0%of orders come back
“A bit big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Burgundy Headband questions

Answered from the same tracked data.