burgundy hair extensions
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$32.67avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$6.62–$109.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,646.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 176K searches
Returns
Bad8.2%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, burgundy hair extensions is a $61K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
burgundy hair extensions market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $82K–$98K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #525
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 6.2%
- Avg brand age
- 30 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
29
Top-5 brand share
44%
Top 20: 92%
Top-5 click share
40%
Top 20: 77%
Open market
49%
- BARSDAR16%
- YILITE7%
- StrRid7%
- GZVIS7%
- Sunya7%
- TOFAFA6%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -9.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Top burgundy hair extensions search terms
- burgundy hair extensions44K/yr
- burgundy clip in hair extensions23K/yr
- dark red hair extensions19K/yr
- cherry red hair extensions10K/yr
- dark burgundy hair extensions8K/yr
- burgundy hair extensions clip in9K/yr
- cherry cola hair extensions9K/yr
- wine red hair extensions7K/yr
- burgundy extensions6K/yr
- black cherry hair extensions6K/yr
Top burgundy hair extensions products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BARSDAR 20 Inch Synthetic Soft Wavy Dark Burgundy Clip in Hair Extensions
BARSDAR$20.473.9★558 rev
YILITE Clip In Hair Extensions Red Human Hair Extensions Clip Ins 16inch 70g 7pcs/Pack Burgundy Double Weft Silky Straight Remy Human Hair Thick Clip In Real Hair Extensions For Women
YILITE$34.284.2★520 rev
GZVIS 12 Pcs Burgundy hair extensions 22 Inch Straight colored hair colorful clip in extensions Highlight Party for Kids Girls and Women Gift (Burgundy 37)
GZVIS$6.624.2★852 rev
TOFAFA 22 inch Burgundy Hair Extensions Colored Party Highlights Clip in Synthetic Cherry Red Hair Extensions Colorful Long Straight Hairpieces for Girls Women Kids Favor Gift(10 PCS Wine Red)
TOFAFA$6.864.1★6,465 rev
Full Shine Tape in Extensions 18 Inch Wine Red Tape in Hair Extensions Human Hair Burgundy Human Hair Extensions Tape ins 50 Gram Seamless Skin Weft Hair Extension 20 Pcs Double Sided Tapes
Full Shine$43.174.0★9,768 rev
Newest
by launch date
Sofeiyan Clip in Hair Extensions Burgundy Hair Extensions 20 Inch Long Loose Wavy Clip in for Women 5PCs Invisible Lace Weft Thick Soft Natural Synthetic Dark Red Clip in Extensions Hairpieces
SOFEIYAN$21.4916 rev
BARSDAR Dark Burgundy Wavy Clip in Hair Extensions - 20 Inch Long Wavy Clip in Hair Extensions for Women 5 PCS Soft Synthetic Natural Looking Burgundy Red Hairpieces Easy Wear Daily Party
BARSDAR$21.941,133 rev
Leeven Burgundy Colored Hair Extensions Clip in 22 Inch 12PCS Wine Red Straight Clip on Synthetic Hairpieces Colorful Party Highlights Hair Accessories Cosplay Christmas for Women
Leeven$6.9171 rev
BARSDAR 20 Inch Synthetic Soft Wavy Dark Burgundy Clip in Hair Extensions
BARSDAR$20.47558 rev
TOFAFA 22 inch Burgundy Hair Extensions Colored Party Highlights Clip in Synthetic Cherry Red Hair Extensions Colorful Long Straight Hairpieces for Girls Women Kids Favor Gift(10 PCS Wine Red)
TOFAFA$6.866,465 rev
Trending
90-day click momentumSofeiyan Clip in Hair Extensions Burgundy Hair Extensions 20 Inch Long Loose Wavy Clip in for Women 5PCs Invisible Lace Weft Thick Soft Natural Synthetic Dark Red Clip in Extensions Hairpieces
SOFEIYAN$21.494.1★
Sunya Clip in Hair Extensions Real Human Hair 7 Pcs Human Hair Clip in Extensions 16 Inch Straight Double Weft Remy Human Hair Extensions Clip ins for Women #99J Burgundy 70G
Sunya$35.754.4★
WENNALIFE Clip in Hair Extensions Real Human Hair 20 Inch 120g 7pcs Remy Hair Light Burgundy Straight Natural Coloured Extensiones De Cabello Humano Con Clip Ins
Wennalife$109.594.1★
BARSDAR Dark Burgundy Wavy Clip in Hair Extensions - 20 Inch Long Wavy Clip in Hair Extensions for Women 5 PCS Soft Synthetic Natural Looking Burgundy Red Hairpieces Easy Wear Daily Party
BARSDAR$21.944.0★
Leeven Burgundy Colored Hair Extensions Clip in 22 Inch 12PCS Wine Red Straight Clip on Synthetic Hairpieces Colorful Party Highlights Hair Accessories Cosplay Christmas for Women
Leeven$6.913.4★
What buyers say about burgundy hair extensions
What buyers praise and complain about, mined from review topics.What buyers love
“fantastic color”
“this brand has good quality hair”
“Soft”
“easy to use”
“The burgundy color is beautiful—exactly as it looks in the photo—and it has a lovely sheen that makes it look quite natural”
“Better than anticipated”
“Amazing Value”
“Easy to use when clipped to your own ponytail”
“These are great clip-in extensions for the price”
“perfect length”
What buyers complain about
“Sadly, it was the wrong color for me”
“thin”
“the hair gets tangled so easily”
“do not stay on hair”
“However it tangles and frizzes easily”
“looks USED Im so disappointed with how i received my product”
“That fact that I cant give these extensions a zero sucks”
“much lighter than picture”
“Not worth the money”
“Fishy smell after wear”
Top return reasons
Common questions
- Is burgundy hair extensions profitable to sell on Amazon United States?
- The niche generates $61K/yr across 42 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the burgundy hair extensions niche?
- 28 brands and 29 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in burgundy hair extensions?
- Top complaints mined from reviews: Color, Thickness, Hair Related. The return rate is 8.2% — above our launch gate.
- When does demand for burgundy hair extensions peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the burgundy hair extensions niche?
- Listings span $6.62–$109.59; the average listing price is $32.67 (sweet spot $15–$100). The average incumbent carries 3,647 reviews — the moat a new listing must climb.