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Burgundy Hair Extensions

Fail

Buyers convert on only 1.1% of searches, so Burgundy Hair Extensions is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$61K/yr176K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
40%top-5 click share · 28 brands · 29 sellers

Flapen Score

Burgundy Hair Extensions against its category

The dotted line is the Beauty & Personal Care average. Past it, Burgundy Hair Extensions is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Hair Extensions market on Amazon at a glance

Shoppers on Amazon United States searched for Burgundy Hair Extensions 176K times last year and spent an estimated $61K. The top 5 brands take 44% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
1.1%
Market size, estimated
$61Ka year
Peak month
October1.9× the quietest month
Top search term
burgundy hair extensions44K searches a year

02 · Price

A sale here is worth $32.67.

Listings sell for $32.67 on average, from $6.62 to $109.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $32.67 that is $0 to $3K a year per listing.

Average price
$32.67inside the $15 to $100 sweet spot
Price range
$6.62–$109.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #525 within Hair Extensions. It carries 3,647 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#525in Hair Extensions
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
3,647per listing
Listings tracked
42

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Burgundy Hair Extensions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

29

Top-5 brand share

44%

Top 20: 92%

Top-5 click share

40%

Top 20: 77%

Open market

49%

  • Brand 116%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Burgundy Hair Extensions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Burgundy Hair Extensions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy hair extensions44K/yr
  • burgundy clip in hair extensions23K/yr
  • dark red hair extensions19K/yr
  • cherry red hair extensions10K/yr
  • dark burgundy hair extensions8K/yr
  • burgundy hair extensions clip in9K/yr
  • cherry cola hair extensions9K/yr
  • wine red hair extensions7K/yr
  • burgundy extensions6K/yr
  • black cherry hair extensions6K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Hair Extensions

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
15%of negative reviews mention “Color”
8.2%of orders come back
“Sadly, it was the wrong color for me”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Burgundy Hair Extensions questions

Answered from the same tracked data.