Burgundy Hair Dye

Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months

498K

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

2.4%

Market size, estimated

$170Ka year

Peak month

October1.6× the quietest month

Top search term

burgundy hair dye259K searches a year

Listings sell for $14.07 on average, from $4.91 to $32.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $14.07 that is $1K to $4K a year per listing.

Average price

$14.07under the $15 to $100 sweet spot

Price range

$4.91–$32.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.6%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #99 within Hair Coloring Products. It carries 13,848 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#99in Hair Coloring Products

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

13,848per listing

Listings tracked

49

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

79 months