burgundy hair dye
Worth a lookShows low returns (0.6%), but a deep review moat (13,848 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$14.07avg listing price — sweet spot $15–$100
Price range
Good$4.91–$32.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$170K$170K/yr · 498K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Review moat
Bad13,847.9avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, burgundy hair dye is a $170K/yr Amazon United States market (498K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
burgundy hair dye market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $176K–$211K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 1.9%
- Avg brand age
- 79 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
114
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
30%
Top 20: 71%
Open market
33%
- ARCTIC FOX21%
- Clairol15%
- REVLON10%
- Schwarzkopf10%
- L'Oreal Paris6%
- Garnier5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Top burgundy hair dye search terms
- burgundy hair dye259K/yr
- burgundy hair color30K/yr
- dark burgundy hair dye28K/yr
- maroon hair dye25K/yr
- deep burgundy hair dye20K/yr
- hair dye burgundy20K/yr
- burgundy hair dye permanent19K/yr
- arctic fox ritual12K/yr
- red violet hair dye10K/yr
- burgundy hair dye for dark hair10K/yr
Top burgundy hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz RITUAL)
ARCTIC FOX$11.794.3★86,431 rev
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz RITUAL)
ARCTIC FOX$18.364.3★86,431 rev
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color 36 (Chocolate Cherry) Deep Burgundy Brown Pack of 1 Hair Dye Kit
L'Oreal Paris$12.424.7★1,397 rev
Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free BR2 Dark Intense Burgundy (Passion Fruit) 2 Count
Garnier$17.364.5★14,839 rev
Schwarzkopf Color Ultime 5.23 Charcoal Fuchsia Hair Dye Permanent Intense Red with Diamond Brilliance Fade-Resistant Covers Grays All Hair Textures
Schwarzkopf$10.654.6★841 rev
Newest
by launch date
Revlon ColorSilk with Bond Repair Complex Burgundy Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 48 Burgundy (Pack of 3)
REVLON$14.88422 rev
Revlon ColorSilk with Bond Repair Complex Burgundy Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 34 Deep Burgundy (Pack of 3)
REVLON$15.56422 rev
Schwarzkopf Keratin Color Permanent Hair Color 4.8 Rich Bordeaux 1 Application - Salon Inspired Permanent Hair Dye for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
Schwarzkopf$11.027,300 rev
Clairol Textures & Tones Permanent Hair Dye 4RV Berry Burgundy Hair Color | Ammonia-Free | Moisture-Rich Formula with Argan and Olive Oil for Brilliant Shine | Pack of 1
Clairol$4.994,827 rev
Clairol Bold & Bright Permanent Hair Dye R6 Intense Cherry Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1
Clairol$9.20504 rev
Trending
90-day click momentum
REVLON Colorsilk Beautiful Color for Unisex 34 Burgundy DEEP BURGUNDY-34 1 Count
REVLON$8.254.6★
Lunar Tides Semi-Permanent Hair Color (43 colors) (Cranbaby 4 fl. oz.)
Lunar Tides$13.464.1★
Clairol Bold & Bright Permanent Hair Dye M5 Deepest Guava Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1
Clairol$8.314.5★
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz RITUAL)
ARCTIC FOX$11.794.3★
Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Merlot Hair Color 12 Fl Oz
KERACOLOR$20.224.2★
What buyers say about burgundy hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant color”
“it has a good floral smell”
“It is a good brand with a reasonable price thank you”
“Great buy for the money”
“this is a really convenient option”
“It makes hair so soft”
“This is the best hair color”
“covers great”
“Application was easy and consistent”
“Thai has been by far the best and lastest longing Mei permanent red I've used and I've about tried all the trendy and popular brands and even a few off ones”
What buyers complain about
“not RED”
“this hair dye is awful”
“stains everything”
“short-lived”
“Fades very quickly”
“Waste of money”
“Hair falls out”
“Didnt work”
“What horrible quality”
“dried out hair”
Top return reasons
Common questions
- Is burgundy hair dye profitable to sell on Amazon United States?
- The niche generates $170K/yr across 49 tracked products. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the burgundy hair dye niche?
- 21 brands and 114 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in burgundy hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Stain Resistance. The return rate is 0.6%.
- When does demand for burgundy hair dye peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the burgundy hair dye niche?
- Listings span $4.91–$32.52; the average listing price is $14.07 (sweet spot $15–$100). The average incumbent carries 13,848 reviews — the moat a new listing must climb.