burgundy gel nail polish
Skip itSoft demand (-28.4% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$207K$207K/yr · 401K searches
Price range
Okay$5.33–$20.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.99avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad16,226.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, burgundy gel nail polish is a $207K/yr Amazon United States market (401K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
burgundy gel nail polish market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $200K–$240K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.2%
- Avg brand age
- 43 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
14
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
6%
- GAOY39%
- beetles Gel Polish24%
- Double Rhythm16%
- CANNI10%
- Vishine3%
- Born Pretty2%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.7×
Top burgundy gel nail polish search terms
- burgundy gel nail polish99K/yr
- dark red gel polish63K/yr
- maroon gel nail polish33K/yr
- dark red gel nail polish29K/yr
- burgundy gel polish22K/yr
- deep red gel polish16K/yr
- gaoy red gel polish9K/yr
- burgundy nail polish gel19K/yr
- blood red gel nail polish14K/yr
- wine red gel nail polish16K/yr
Top burgundy gel nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GAOY Dark Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2387 Alluring Wine
GAOY$6.254.5★984 rev
GAOY Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1149 Dark Red Cherry
GAOY$5.844.6★5,085 rev
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Burgundy-A1129)
Double Rhythm$6.864.4★7,147 rev
Double Rhythm Translucent Gel Polish Sheer Neutral Natural Light Milky Same Color Same Bottle 15ML Jelly UV Polish Nail Art DIY at Home (Dark Burgundy-A1487)
Double Rhythm$6.804.3★3,729 rev
Beetles Red Gel Polish - Merlot Wine 15ML/0.51Fl Oz Maroon Dark Red Gel Nail Polish Soak Off UV LED Lamp Burgundy Color Nails Art Manicure Salon DIY Home
beetles Gel Polish$8.734.4★53,698 rev
Newest
by launch date
Beetles Dark Red Gel Nail Polish 15ML Oxblood Red Burgundy Gel Polish Soak Off UV LED Needed Maroon Wine Color Nail Art Summer 4th of July Nails Manicure Salon DIY Design at Home Gifts for Woman
beetles Gel Polish$5.924,171 rev
GAOY Burgundy Red Gel Nail Polish Set 6 Colors Dark Ruby Wine Gold Scarlet for Christmas Holiday Soak Off UV Gel Polish for Salon & DIY Nail Art at Home
GAOY$9.5152 rev
Born Pretty Red Gel Nail Polish Fall Winter 6 Colors Dark Red Burgundy Blood Cherry Wine Red Gel Nail Polish Soak Off Gel Polish Nail Art Design Manicure Salon DIY Home 7ml
Born Pretty$9.733,258 rev
GAOY Red Gel Nail Polish Set 6 Colors Burgundy Cherry Jelly Glitter Dark Red UV Cure Gel for DIY Manicure at Home
GAOY$11.371,731 rev
CANNI 6 Colors 9 ML Hema-Free Dark Red Gel Polish Set Deep Cherry Red Burgundy Gel Nail Polish Blood Wine Red Color Kit Soak Off LED Nail Gel Manicure Kit DIY at Home Salon Gifts
CANNI$20.181,458 rev
Trending
90-day click momentumBeetles Dark Red Gel Nail Polish 15ML Oxblood Red Burgundy Gel Polish Soak Off UV LED Needed Maroon Wine Color Nail Art Summer 4th of July Nails Manicure Salon DIY Design at Home Gifts for Woman
beetles Gel Polish$5.924.4★
GAOY Burgundy Red Gel Nail Polish Set 6 Colors Dark Ruby Wine Gold Scarlet for Christmas Holiday Soak Off UV Gel Polish for Salon & DIY Nail Art at Home
GAOY$9.514.5★
GAOY Red Gel Nail Polish Set 6 Colors Burgundy Cherry Jelly Glitter Dark Red UV Cure Gel for DIY Manicure at Home
GAOY$11.374.5★
GAOY Ruby Red Gel Nail Polish 16ml Soak Off UV Light Cure Gel Polish for Nail Art DIY Manicure at Home Color 1154
GAOY$6.854.4★
GAOY Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2023 Burgundy Red
GAOY$6.784.4★
What buyers say about burgundy gel nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Cute colors”
“GOOD QUALITY”
“Worth the price”
“a really beautiful finish”
“Easy to use”
“Easy to apply”
“Exactly what I wanted”
“Good coverage”
“keeps its shine for days”
“its durability is excellent”
What buyers complain about
“Not the right color”
“Doesn't dry”
“Trash”
“Allergic reaction”
“The first time I painted on too thick”
“Too thick”
“It remained sticky”
“This set is so tiny”
“its like water”
“it falls apart the same day”
Top return reasons
Common questions
- Is burgundy gel nail polish profitable to sell on Amazon United States?
- The niche generates $207K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the burgundy gel nail polish niche?
- 12 brands and 14 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in burgundy gel nail polish?
- Top complaints mined from reviews: Color, Moist/Dry, Quality-Overall. The return rate is 2.2%.
- When does demand for burgundy gel nail polish peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the burgundy gel nail polish niche?
- Listings span $5.33–$20.18; the average listing price is $7.99 (sweet spot $15–$100). The average incumbent carries 16,226 reviews — the moat a new listing must climb.