Burgundy Gel Nail Polish

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months

401K

Growth, 90 days vs prior 90

-28.4%

Conversion, latest week

6.5%

Market size, estimated

$207Ka year

Peak month

October5.7× the quietest month

Top search term

burgundy gel nail polish99K searches a year

Listings sell for $7.99 on average, from $5.33 to $20.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $7.99 that is $6K to $8K a year per listing.

Average price

$7.99under the $15 to $100 sweet spot

Price range

$5.33–$20.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$6K–$8K

Returns

2.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #104 within Gel Polish. It carries 16,226 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#104in Gel Polish

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

16,226per listing

Listings tracked

30

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months