Is burgundy eyeliner profitable to sell on Amazon United States?

The niche generates $254K/yr across 21 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +88.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the burgundy eyeliner niche?

15 brands and 83 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in burgundy eyeliner?

Top complaints mined from reviews: Color, Durability, Smudge Resistance. The return rate is 0.7%.

When does demand for burgundy eyeliner peak?

Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the burgundy eyeliner niche?

Listings span $2.31–$27.62; the average listing price is $9.15 (sweet spot $15–$100). The average incumbent carries 14,785 reviews — the moat a new listing must climb.

burgundy eyeliner

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Great+88.9%

90-day search growth — must beat 0% to launch

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$2.31–$27.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$254K

$254K/yr · 350K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.15

avg listing price — sweet spot $15–$100

Review moat

Bad14,784.76

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, burgundy eyeliner is a $254K/yr Amazon United States market (350K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

burgundy eyeliner market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $229K–$275K; units × avg price
Conversion rate: 7.9%
Avg BSR: #73
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 2.1%
Avg brand age: 65 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

18%

e.l.f.21%
ColourPop20%
REVLON16%
L'Oreal Paris14%
Essence Cosmetics7%
COVERGIRL4%
Open — no brand owns it (9 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +88.9% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top burgundy eyeliner search terms

burgundy eyeliner203K/yr +117.6%7.7% conv.
maroon eyeliner38K/yr +41.3%8.6% conv.
burgundy eyeliner pencil25K/yr +68.6%7.5% conv.
burgundy eye liner22K/yr +16.7%7.4% conv.
loreal burgundy cashmere eyeliner7K/yr +914.2%3.7% conv.
loreal burgundy eyeliner8K/yr +158.9%5.4% conv.
burgundy eyeliner waterproof5K/yr +152.7%6.4% conv.
red brown eyeliner8K/yr -4.3%4.0% conv.
eyeliner burgundy5K/yr +68.3%5.1% conv.
dark red eyeliner7K/yr +11.7%4.2% conv.

All search terms

Top burgundy eyeliner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ColourPop Crme Gel Waterproof Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Joy Ride (0.01 oz)

ColourPop$7.824.4★1,595 rev

REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 211 Cherry 0.01 oz

REVLON$8.264.5★51,636 rev

LOreal Paris Makeup Infallible Pro-Last Pencil Eyeliner Waterproof and Smudge-Resistant Glides on Easily to Create any Look Burgundy 0.042 oz.

L'Oreal Paris$10.134.3★15,169 rev

e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Plum & Go

e.l.f.$3.814.4★3,865 rev

e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Ruby

e.l.f.$5.744.4★34,544 rev

Newest

by launch date

Wugbc 2 PCS Burgundy Plum Eyeliner Pencil Cream Gel Waterline Eyeliner Smooth Waterproof Smudge-Proof Lasting Bold High-Pigmented Matte Eye Liner Pen Eyeshadow Makeup for Women with Sharpener

Wugbc$7.62127 rev

5mo ago

SHEGLAM Boldline Longwear Multi-Function Gel Liner-Burgundy

SHEGLAM$6.81108 rev

6mo ago

LOreal Paris Haute Couleur Kohl Eyeliner Pencil Intense Eye Liner Color with Smooth Gel-Like Formula Up To 12HR Eye Makeup Wear 150 Burgundy Cashmere

L'Oreal Paris$7.89361 rev

8mo ago

LOreal Paris Haute Precision Waterproof Liquid Eyeliner Smudge-Proof Eye Liner with Micro-Tip for up to 28HR Eye Makeup Wear 050 Burgundy Cashmere

L'Oreal Paris$12.13505 rev

8mo ago

e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Ruby

e.l.f.$5.7434,544 rev

11mo ago

What buyers say about burgundy eyeliner

What buyers praise and complain about, mined from review topics.

What buyers love

Color30%

“The colors are vibrant”

Quality-Overall10%

“It's made from Excellent Quality Ingredients”

Eyeliner Quality9%

“Long Lasting and Precise Eyeliner”

Soft Feel8%

“It glides on smooth”

Value For Money6%

“Good value”

Durability5%

“Stays on all day”

Ease Of Application5%

“smooth application”

Ease Of Use4%

“Easy to use”

Smudge Resistance3%

“lasts all day without smudging”

Advertised Vs Actual Product3%

“Works as advertised”

What buyers complain about

Color15%

“Color was off”

Durability9%

“Does not last”

Smudge Resistance7%

“it will smudge”

Moist/Dry7%

“Other brands too dry”

Value For Money5%

“Not worth the buy”

Hard Feel3%

“Too hard”

Ease Of Use3%

“Not easy to remove”

Quality-Overall3%

“Poor quality liner”

Ease Of Application3%

“does not apply well”

Eyeliner Quality3%

“Eyeliner smudges very easily”

Top return reasons

Color44%

Eyeliner Quality28%

Advertised Vs Actual Product4%

Defective Material/Parts3%

Functionality-Overall3%

Moist/Dry3%

Durability2%

Product Condition2%

Water Resistance2%

Value For Money2%

Common questions

Is burgundy eyeliner profitable to sell on Amazon United States?: The niche generates $254K/yr across 21 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +88.9%. Flapen's verdict: Worth a look (58/100).
How competitive is the burgundy eyeliner niche?: 15 brands and 83 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in burgundy eyeliner?: Top complaints mined from reviews: Color, Durability, Smudge Resistance. The return rate is 0.7%.
When does demand for burgundy eyeliner peak?: Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the burgundy eyeliner niche?: Listings span $2.31–$27.62; the average listing price is $9.15 (sweet spot $15–$100). The average incumbent carries 14,785 reviews — the moat a new listing must climb.