Burgundy Eyeliner

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +88.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months

350K

Growth, 90 days vs prior 90

+88.9%

Conversion, latest week

7.9%

Market size, estimated

$254Ka year

Peak month

June2.1× the quietest month

Top search term

burgundy eyeliner203K searches a year

Listings sell for $9.15 on average, from $2.31 to $27.62. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $9.15 that is $9K to $11K a year per listing.

Average price

$9.15under the $15 to $100 sweet spot

Price range

$2.31–$27.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$9K–$11K

Returns

0.7%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #73 within Eyes. It carries 14,785 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#73in Eyes

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

14,785per listing

Listings tracked

21

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months