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Burgundy Deep Wave Lace Front Wigs Human Hair

Fail

Demand is soft, at -33.8% this quarter, so Burgundy Deep Wave Lace Front Wigs Human Hair is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$229K/yr194K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
52%top-5 click share · 22 brands · 23 sellers

Flapen Score

Burgundy Deep Wave Lace Front Wigs Human Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Burgundy Deep Wave Lace Front Wigs Human Hair is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Deep Wave Lace Front Wigs Human Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Burgundy Deep Wave Lace Front Wigs Human Hair 194K times last year and spent an estimated $229K. The top 5 brands take 53% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
1.1%
Market size, estimated
$229Ka year
Peak month
February2.0× the quietest month
Top search term
red deep wave wig human hair 13x648K searches a year

02 · Price

A sale here is worth $110.26.

Listings sell for $110.26 on average, from $74.92 to $175.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $110.26 that is $0 to $11K a year per listing.

Average price
$110.26above the $15 to $100 sweet spot
Price range
$74.92–$175.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.9% of listings are out of stock. The average listing ranks #1,488 within Wigs. It carries 682 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
41.9%
Average rank
#1,488in Wigs
Average rating
3.99 starsAmazon United States average 4.42 stars
Average reviews
682per listing
Listings tracked
29

04 · Newcomers

10 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
10Amazon's first-year sales bar
Average brand age
17 months

Products

Top Burgundy Deep Wave Lace Front Wigs Human Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

23

Top-5 brand share

53%

Top 20: 98%

Top-5 click share

52%

Top 20: 90%

Open market

41%

  • Brand 116%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Burgundy Deep Wave Lace Front Wigs Human Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Burgundy Deep Wave Lace Front Wigs Human Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red deep wave wig human hair 13x648K/yr
  • 99j deep wave wig human hair 13x634K/yr
  • burgundy deep wave wig 13x626K/yr
  • burgundy deep wave wig13K/yr
  • deep wave burgundy wig human hair14K/yr
  • 99j deep wave wig15K/yr
  • burgundy deep wave7K/yr
  • larhali 99j hd lace front wigs human hair5K/yr
  • red water wave wig human hair 13x63K/yr
  • burgundy water wave wig3K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Deep Wave Lace Front Wigs Human Hair

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Wig/Artificial Hair Quality”
18%of negative reviews mention “Wig/Artificial Hair Quality”
3.4%of orders come back
“Not a good wig”
A buyer, on “Wig/Artificial Hair Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Burgundy Deep Wave Lace Front Wigs Human Hair questions

Answered from the same tracked data.