burgundy color depositing conditioner
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.57avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$10.09–$30.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad8,838.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, burgundy color depositing conditioner is a $57K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
burgundy color depositing conditioner market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $43K–$54K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #335
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 6.7%
- Avg brand age
- 75 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
21
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
11%
- KERACOLOR37%
- CHI26%
- IGK9%
- XMONDO6%
- oVertone5%
- Color Lux5%
- Open — no brand owns it (3 brands, 11%)
Demand
Weekly Amazon search volume, last 36 weeks — -13.7% search growth over the last 90 days.Top burgundy color depositing conditioner search terms
- chi color illuminate conditioner7K/yr
- merlot color depositing conditioner6K/yr
- burgundy color depositing conditioner7K/yr
- burgundy hair gloss5K/yr
- keracolor merlot5K/yr
- burgundy hair mask5K/yr
- chi color depositing conditioner4K/yr
- burgundy color depositing shampoo5K/yr
Top burgundy color depositing conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Merlot Hair Color 12 Fl Oz
KERACOLOR$20.224.2★91,560 rev
CHI Color Illuminate Conditioner Helps Maintain Fresh Color In Natural & Color-treated Hair Sulfate Paraben & Cruelty-Free Mahogany Red 8.5 Oz
CHI$17.624.4★4,434 rev
IGK Williams Burgundy | Intense Burgundy Hair Gloss + Color Depositing Mask | Boost Shine Enhance Burgundy & Wine Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz
IGK$29.834.4★202 rev
CHI Color Illuminate Conditioner Helps Maintain Fresh Color In Natural & Color-Treated Hair Sulfate Paraben & Cruelty-Free Red Auburn 8.5 Oz
CHI$18.004.4★4,434 rev
Color Lux Color Cleansing Conditioner Sangria 3-in-1 Buildable Color Depositing Formula Vegan Sulfate-Free Paraben-Free 8.25 oz
Color Lux$14.654.4★125 rev
Newest
by launch date
Keracolor High Shine Tinted Hair Gloss In-Shower Hair Glaze Sheer Color-Enhancing Glossing Treatment Merlot 8 Fl Oz
KERACOLOR$24.7289 rev
Overtone Daily Color Depositing Conditioner for Hair Cherry Chestnut:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$13.461,068 rev
Overtone Semi Permanent Hair Color Conditioner Cherry Chestnut 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$30.345,489 rev
COLORLOMO Color Depositing Conditioner for Bleached Hair Semi Permanent Hair Color Conditioner with Shea Butter & Almond Oil Hydrates & Refreshes Faded Color Vegan 6oz-Merlot
COLORLOMO$17.78525 rev
XMONDO Color 5R Deep Red Color Depositing Mask & Glossing Treatment Infused with Bond Boosters for Nourishment Revitalize & Repair Vegan Formula 8 Fl Oz
XMONDO$29.681,812 rev
Trending
90-day click momentumKeracolor High Shine Tinted Hair Gloss In-Shower Hair Glaze Sheer Color-Enhancing Glossing Treatment Merlot 8 Fl Oz
KERACOLOR$24.724.1★
XMONDO Color Garnet Depositing Mask & Semi-Permanent Burgundy Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz
XMONDO$29.704.2★
CHI Color Illuminate Conditioner Helps Maintain Fresh Color In Natural & Color-Treated Hair Sulfate Paraben & Cruelty-Free Red Auburn 8.5 Oz
CHI$18.004.4★
Overtone Daily Color Depositing Conditioner for Hair Cherry Chestnut:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$13.464.0★
IGK Williams Burgundy | Intense Burgundy Hair Gloss + Color Depositing Mask | Boost Shine Enhance Burgundy & Wine Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz
IGK$29.834.4★
What buyers say about burgundy color depositing conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Color is vibrant”
“Also the smell is a pleasant mint”
“It made my hair soft and manageable”
“Keep your hair vibrant”
“Worth it”
“this is a really convenient option”
“Excellent product”
“It made my hair feel so good”
“Didn't have that dry feeling hair damage”
“Easy application”
What buyers complain about
“it was faded”
“STAINS”
“Total waste of time and money”
“Not for light colored hair”
“Did not work”
“Allergic reaction”
“Does take a while to fade”
“Doesn't last at all waste of money”
“This did not work on my daughters hair at all”
“I have brown hair”
Top return reasons
Common questions
- Is burgundy color depositing conditioner profitable to sell on Amazon United States?
- The niche generates $57K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the burgundy color depositing conditioner niche?
- 9 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in burgundy color depositing conditioner?
- Top complaints mined from reviews: Color, Stain Resistance, Value For Money. The return rate is 1.4%.
- What does it cost to enter the burgundy color depositing conditioner niche?
- Listings span $10.09–$30.34; the average listing price is $21.57 (sweet spot $15–$100). The average incumbent carries 8,839 reviews — the moat a new listing must climb.