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Burgundy Color Depositing Conditioner

Fail

Shoppers spend an estimated $57K a year here, so Burgundy Color Depositing Conditioner is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$57K/yr43K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
72%top-5 click share · 9 brands · 21 sellers

Flapen Score

Burgundy Color Depositing Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Burgundy Color Depositing Conditioner is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Color Depositing Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Burgundy Color Depositing Conditioner 43K times last year and spent an estimated $57K. The top 5 brands take 84% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
6.2%
Market size, estimated
$57Ka year
Top search term
chi color illuminate conditioner7K searches a year

02 · Price

A sale here is worth $21.57.

Listings sell for $21.57 on average, from $10.09 to $30.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $21.57 that is $2K to $5K a year per listing.

Average price
$21.57inside the $15 to $100 sweet spot
Price range
$10.09–$30.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #335 within Hair Coloring Products. It carries 8,839 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#335in Hair Coloring Products
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
8,839per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Burgundy Color Depositing Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

21

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Brand 137%
  • Brand 226%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 11%)

Demand

Burgundy Color Depositing Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26NovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.2× · 8 of 12 months tracked

Search terms

Top Burgundy Color Depositing Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chi color illuminate conditioner7K/yr
  • merlot color depositing conditioner6K/yr
  • burgundy color depositing conditioner7K/yr
  • burgundy hair gloss5K/yr
  • keracolor merlot5K/yr
  • burgundy hair mask5K/yr
  • chi color depositing conditioner4K/yr
  • burgundy color depositing shampoo5K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Color Depositing Conditioner

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Color”
23%of negative reviews mention “Color”
1.4%of orders come back
“it was faded”
A buyer, on “Color”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Burgundy Color Depositing Conditioner questions

Answered from the same tracked data.