Is burgundy braiding hair profitable to sell on Amazon United States?

The niche generates $44K/yr across 57 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the burgundy braiding hair niche?

28 brands and 47 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in burgundy braiding hair?

Top complaints mined from reviews: Hair Related, Smell, Color. The return rate is 1.9%.

When does demand for burgundy braiding hair peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the burgundy braiding hair niche?

Listings span $7.72–$37.93; the average listing price is $16.37 (sweet spot $15–$100). The average incumbent carries 1,312 reviews — the moat a new listing must climb.

burgundy braiding hair

Worth a look

Shows a fragmented shelf (top 5 take 29% of clicks), but a small market ($44K/yr) keeps it on the watch list.

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Avg price

Great$16.37

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Great$7.72–$37.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,312.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 147K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, burgundy braiding hair is a $44K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

burgundy braiding hair market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $49K–$65K; units × avg price
Conversion rate: 1.8%
Avg BSR: #781
Page quality: 0%
Prime: 96%
Sponsored: 70%
Out of stock: 5.9%
Avg brand age: 25 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

29%

Top 20: 67%

Open market

39%

Sensationnel16%
Mychanson12%
Gozill11%
Outre9%
Leticia7%
Liang Dian6%

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — -0.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top burgundy braiding hair search terms

burgundy braiding hair63K/yr +2.4%2.1% conv.
99j braiding hair26K/yr +9.7%1.1% conv.
530 braiding hair14K/yr +0.4%0.2% conv.
burgundy braiding hair pre stretched13K/yr -19.3%1.2% conv.
dark red braiding hair7K/yr -2.2%2.0% conv.
braiding hair burgundy6K/yr +1.1%3.6% conv.
425 braiding hair7K/yr -11.1%0.7% conv.
99j braiding hair pre stretched7K/yr -22.7%1.3% conv.
dark burgundy braiding hair5K/yr +15.7%1.0% conv.

All search terms

Top burgundy braiding hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gozill Red Boho Braiding Hair Pre stretched Burgundy Boho Curly Deep Wave Braids Prestretched Hypoallergenic Synthetic Ez Braid Knotless

Gozill$16.644.3★572 rev

Mychanson Burgundy Braiding Hair Extensions for Braids 6 Packs Yaki Texture Wine Red Pre Stretched Braiding Hair Professional Synthetic Braid Hair for Braiding(900# 26 Inch)

Mychanson$15.254.4★965 rev

Burgundy Boho Braiding Hair Pre stretched Color 900 Curly Braiding Hair for Boho Braids Prestretched Knotless Hair for Bohemian Braids

Leticia$16.154.2★394 rev

Mychanson Burgundy Braiding Hair Pre Stretched 6 Packs Yaki Texture Hot Water Setting Synthetic Crochet Twist Braid Hair Professional Prestretched Braiding hair Extensions for Braids(20Inch Burgundy)

Mychanson$11.914.4★965 rev

Sensationnel X-pression prestretched braiding hair - 6x braid 58 inch all kanekalon flame retardant synthetic braid for box braids and twists (BG BURGUNDY)

Sensationnel$15.834.6★2,327 rev

Newest

by launch date

AFNOTE Braiding Hair Pre Stretched Red Braiding Hair Extensions for Women

AFNOTE$18.3580 rev

5mo ago

UPruyo 99J Boho Curls Hair for Braiding Dark Red Braiding Hair Pre Stretched Synthetic 99J Boho Braiding Hair for Curly Crochet Hair Non Toxic Wavy Curly Braiding Hair Extensions for Boho Braids

UPruyo$16.38413 rev

8mo ago

Sensationnel X-pression prestretched braiding hair - 6x braid 58 inch all kanekalon flame retardant synthetic braid for box braids and twists (BG BURGUNDY)

Sensationnel$15.832,327 rev

10mo ago

WacanDan Burgundy Braiding Hair Pre stretched 26 Inch 3 Packs Professional Soft Yaki Texture Long Braid Extensions Hot Water Setting for Box Braids Twist & Crochet Braids

WacanDan$8.93109 rev

1y ago

SIXERSI Dark Red Braiding Hair Pre Stretched Crochet Box Braids 26 inch 99j Colored Hair for Braiding Synthetic Organic Non Toxic Hypoallergenic Pre Sectioned Braiding Hair for Black Women Kids

SIXERSI$12.14578 rev

1y ago

What buyers say about burgundy braiding hair

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good quality hair”

Color13%

“the color matches well”

Soft Feel12%

“It's very soft”

Hair Styling9%

“The hair worked out well”

Value For Money9%

“Worth buying”

Suitability Curly Hair8%

“It doesnt tangle or shed and doesnt frizz”

Ease Of Use6%

“Easy to use”

Suitability Straight Hair5%

“great braiding hair”

Advertised Vs Actual Product3%

“The hair is as advertised”

Size-Overall2%

“Length true”

What buyers complain about

Hair Related15%

“Thought it would be more hair”

Smell10%

“Stinky”

Color8%

“the color was different then what I ordered”

Size-Overall7%

“Way longer than I expected”

Quality-Overall7%

“Look cheap”

Allergies6%

“unfortunately they had to be taken out due to skin irritation”

Damage/Burn Hair4%

“buring from her scalp”

Suitability Curly Hair2%

“The only thing I didnt enjoy was the curly hair frizzing up each day”

Thickness2%

“The hair is thick on the top”

Texture/Consistency-Overall2%

“It was not what I expected the hair texture feels plastic”

Top return reasons

Color28%

Suitability Long Hair17%

Suitability Colored Hair13%

Advertised Vs Actual Product5%

Suitability Short Hair5%

Suitability Straight Hair5%

Value For Money5%

Quality-Overall4%

Hair Related3%

Size-Overall3%

Common questions

Is burgundy braiding hair profitable to sell on Amazon United States?: The niche generates $44K/yr across 57 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the burgundy braiding hair niche?: 28 brands and 47 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in burgundy braiding hair?: Top complaints mined from reviews: Hair Related, Smell, Color. The return rate is 1.9%.
When does demand for burgundy braiding hair peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the burgundy braiding hair niche?: Listings span $7.72–$37.93; the average listing price is $16.37 (sweet spot $15–$100). The average incumbent carries 1,312 reviews — the moat a new listing must climb.