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Burgundy Braiding Hair

Maybe

The top 5 products take only 29% of clicks. But shoppers spend an estimated $44K a year here, so Burgundy Braiding Hair is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$44K/yr147K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
29%top-5 click share · 28 brands · 47 sellers

Flapen Score

Burgundy Braiding Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Burgundy Braiding Hair is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Braiding Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Burgundy Braiding Hair 147K times last year and spent an estimated $44K. The top 5 brands take 55% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
1.8%
Market size, estimated
$44Ka year
Peak month
August1.4× the quietest month
Top search term
burgundy braiding hair63K searches a year

02 · Price

A sale here is worth $16.37.

Listings sell for $16.37 on average, from $7.72 to $37.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.37 that is $0 to $2K a year per listing.

Average price
$16.37inside the $15 to $100 sweet spot
Price range
$7.72–$37.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #781 within Hair Extensions. It carries 1,312 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
5.9%
Average rank
#781in Hair Extensions
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,312per listing
Listings tracked
57

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Burgundy Braiding Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

47

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

29%

Top 20: 67%

Open market

39%

  • Brand 116%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Burgundy Braiding Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Burgundy Braiding Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy braiding hair63K/yr
  • 99j braiding hair26K/yr
  • 530 braiding hair14K/yr
  • burgundy braiding hair pre stretched13K/yr
  • dark red braiding hair7K/yr
  • braiding hair burgundy6K/yr
  • 425 braiding hair7K/yr
  • 99j braiding hair pre stretched7K/yr
  • dark burgundy braiding hair5K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Braiding Hair

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Hair Related”
1.9%of orders come back
“Thought it would be more hair”
A buyer, on “Hair Related”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Burgundy Braiding Hair questions

Answered from the same tracked data.