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58

burgundy boho human hair

Worth a look

Shows a sweet-spot price point ($34.27 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 40Conversion 24Competition 81Returns 50Price range 88Avg price 95Brand share 79Review moat 74Quality gap 85

Avg price

Incredible$34.27

avg listing price — sweet spot $15–$100

Price range

Great$9.32–$72.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good536.83

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$78K

$78K/yr · 121K searches

According to Flapen's Amazon United States niche tracking, burgundy boho human hair is a $78K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

burgundy boho human hair market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$69K–$86K
units × avg price
Conversion rate
1.9%
Avg BSR
#2,075
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
30.8%
Avg brand age
20 months
Avg seller age
174 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

35 flat

Sellers

39

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

34%

Top 20: 66%

Open market

40%

  • MOTFIN19%
  • WIGGSALONG12%
  • EERYA9%
  • Afihond9%
  • B-fashion7%
  • FONFUNY5%

Demand

Weekly Amazon search volume, last 48 weeks — +12.2% search growth over the last 90 days.
3K2KSpike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Top burgundy boho human hair search terms

  • burgundy boho human hair41K/yr
  • red boho human hair30K/yr
  • 99j boho human hair15K/yr
  • burgundy boho hair14K/yr
  • burgundy human boho hair4K/yr
  • 99j boho hair4K/yr
  • burgundy boho4K/yr
  • boho hair for braiding burgundy4K/yr
  • burgundy human hair for boho braids3K/yr
All search terms

Top burgundy boho human hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about burgundy boho human hair

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Styling17%

“Perfect curls”

Quality-Overall17%

“One thing I love is how consistent they are with their quality”

Soft Feel16%

“Hair is soft”

Value For Money7%

“Great Value”

Suitability Curly Hair5%

“Good curly hair”

Suitability Straight Hair4%

“Hair was great”

Wig/Artificial Hair Quality4%

“Perfect Curls”

Ease Of Use3%

“Easy to use”

Durability3%

“Reliable”

Texture/Consistency-Overall3%

“Great texture”

What buyers complain about

Hair Related26%

“do not get this hair”

Suitability Short Hair8%

“do not get this hair”

Quality-Overall6%

“Hair is not good quality”

Smell6%

“Has a strong chemical smell”

Advertised Vs Actual Product5%

“Description WRONG”

Value For Money3%

“Not worth it”

Durability3%

“I felt as if it doesnt last”

Suitability Wavy Hair3%

“The hair tangles too much”

Allergies3%

“neck started itching”

Thickness3%

“It may look thick on first look”

Top return reasons

Suitability Straight Hair15%
Suitability Long Hair12%
Advertised Vs Actual Product12%
Color10%
Quality-Overall7%
Suitability Short Hair6%
Suitability Colored Hair6%
Hair Related5%
Smell5%
Size-Overall4%

Common questions

Is burgundy boho human hair profitable to sell on Amazon United States?
The niche generates $78K/yr across 64 tracked products. 1 of 34 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the burgundy boho human hair niche?
35 brands and 39 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in burgundy boho human hair?
Top complaints mined from reviews: Hair Related, Suitability Short Hair, Quality-Overall. The return rate is 3.0%.
What does it cost to enter the burgundy boho human hair niche?
Listings span $9.32–$72.28; the average listing price is $34.27 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.