Burberry London for Women

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

2.1%

Market size, estimated

$86Ka year

Peak month

May3.2× the quietest month

Top search term

blueberry perfume31K searches a year

Listings sell for $35.16 on average, from $5.06 to $138.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $35.16 that is $4K to $9K a year per listing.

Average price

$35.16inside the $15 to $100 sweet spot

Price range

$5.06–$138.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

0.0%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,403 within Women's. It carries 4,325 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

60%

Out of stock, average day

8.1%

Average rank

#1,403in Women's

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

4,325per listing

Listings tracked

20

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

65 months