Is burberry london for women profitable to sell on Amazon United States?

The niche generates $86K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (41/100).

How competitive is the burberry london for women niche?

11 brands and 76 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in burberry london for women?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.

When does demand for burberry london for women peak?

Demand peaks in Apr–May–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the burberry london for women niche?

Listings span $5.06–$138.13; the average listing price is $35.16 (sweet spot $15–$100). The average incumbent carries 4,325 reviews — the moat a new listing must climb.

burberry london for women

Skip it

A small market ($86K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.16

avg listing price — sweet spot $15–$100

Price range

Good$5.06–$138.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,325.3

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$86K

$86K/yr · 117K searches

According to Flapen's Amazon United States niche tracking, burberry london for women is a $86K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

burberry london for women market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $105K–$141K; units × avg price
Conversion rate: 2.1%
Avg BSR: #1,403
Page quality: 0%
Prime: 60%
Sponsored: 40%
Out of stock: 8.1%
Avg brand age: 65 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Britney Spears70%
BURBERRY6%
9 O'CLOCK6%
Generic5%
Burberry3%
Envirogroom2%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.

Peak months: Apr, May, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top burberry london for women search terms

blueberry perfume31K/yr +0.1%0.3% conv.
blueberry perfume for women19K/yr -1.4%0.4% conv.
midnight fantasy perfume9K/yr +49.7%4.9% conv.
midnight fantasy britney spears perfume16K/yr -20.1%4.2% conv.
perfume blueberry8K/yr +26.1%0.0% conv.
britney spears midnight fantasy perfume8K/yr +9.8%5.8% conv.
blueberry body spray6K/yr +13.6%0.6% conv.
britney spears midnight fantasy5K/yr +97.6%6.2% conv.
perfume blueberry de mujer7K/yr -26.0%0.0% conv.
blueberry cologne4K/yr +11.0%0.9% conv.

All search terms

Top burberry london for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MIDNIGHT FANTASY BRITNEY SPEARS by Britney Spears EAU DE PARFUM SPRAY 3.3 OZ for WOMEN

Britney Spears$23.354.7★1,467 rev

Britney Spears Midnight Fantasy Eau De Parfum EDP Spray for Women 1 Fl Oz

Britney Spears$17.044.6★18,445 rev

9 OCLOCK BlueBerry Musk Unisex Perfume Long Lasting Cologne for Men and Women 3.4 Fl. Oz. Eau de Parfum Natural Spray

9 O'CLOCK$31.974.4★91 rev

Midnight Fantasy by Britney Spears for Women - 8 oz Fragrance Mist

Britney Spears$12.004.3★28 rev

Britney Spears Midnight Fantasy Eau De Parfum EDP Spray for Women 3.3 Fl Oz

Britney Spears$20.614.6★18,445 rev

Newest

by launch date

Snif Berry Styles Body Mist 2.5oz Fruity Gourmand Fragrance Mist for Body & Hair Blueberry Raspberry & Vanilla Clean Vegan Cruelty Free

Snif$22.5423 rev

6mo ago

Her Fantasy Box | Body Splash Blueberry Crme Fragrance Oil Fruity Creamy Berry Scent with Vanilla Sugar & Citrus Notes Lightweight Hydrating Body Oil Vegan & Cruelty Free

Her Fantasy Box$15.922,120 rev

7mo ago

AROMA CONCEPTS Blueberry Forest Anfar Dubai Chocolate Series EDP Perfume 2.7 Fl Oz Fragrance for Unisex

AROMA CONCEPTS$34.916 rev

8mo ago

Midnight Fantasy by Britney Spears for Women - 8 oz Fragrance Mist

Britney Spears$12.0028 rev

11mo ago

Blueberry BundtCake Parfum Mist - Inspired by BBWs Blueberry BundtCake | Long Lasting Scent | Fragrance Dupe

Generic$21.965 rev

1y ago

What buyers say about burberry london for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Light scent”

Value For Money4%

“Great value”

Size-Overall3%

“good size”

Quality-Overall3%

“gift, no complaints, so that is good”

Durability2%

“Long-Lasting Fragrance”

Advertised Vs Actual Product2%

“As expected”

Soft Feel2%

“theres something incredibly smooth”

Color1%

“Its that deep midnight blue with little crystal accents”

Ease Of Use1%

“Easy to use”

Gifting Purpose1%

“gift, no complaints, so that is good”

What buyers complain about

Smell49%

“SMELLS HORRIBLE”

Durability16%

“Doesn't last”

Value For Money8%

“Waste of money”

Leak-Proof3%

“the only problem is the bottle did not have a plastic top to keep it from spilling which was enclosed with shirts ordered lucky for me those shirts were in a plastic bag for that error I have them 4 stars bc that could have damaged the shirts that was careless by whomever packed the bottle they had to see it dn have the plastic cover small leakage”

Advertised Vs Actual Product2%

“False advertisement not long lasting at all”

Size-Overall2%

“A little small”

Quality-Overall2%

“The performance is also a bit of a letdown”

Moist/Dry1%

“it dries I cant smell it anymore”

Side Effects0%

“A Hazard To Your Health”

Allergies0%

“This product caused me a huge allergic skin reaction on my neck and face”

Top return reasons

Smell66%

Leak-Proof23%

Defective Material/Parts4%

Advertised Vs Actual Product4%

Value For Money3%

Common questions

Is burberry london for women profitable to sell on Amazon United States?: The niche generates $86K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (41/100).
How competitive is the burberry london for women niche?: 11 brands and 76 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in burberry london for women?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
When does demand for burberry london for women peak?: Demand peaks in Apr–May–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the burberry london for women niche?: Listings span $5.06–$138.13; the average listing price is $35.16 (sweet spot $15–$100). The average incumbent carries 4,325 reviews — the moat a new listing must climb.