burberry hero
Worth a lookShows a $12.8M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$12.8M$12.8M/yr · 5.8M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$79.59avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$21.20–$298.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,510.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, burberry hero is a $12.8M/yr Amazon United States market (5.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
burberry hero market data
- Units sold / yr
- 150K–200K
- avg 4,000–5,000/product
- Revenue / yr
- $11.9M–$15.9M
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #802
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 86%
- Out of stock
- 1.8%
- Avg brand age
- 66 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
117
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 91%
Open market
0%
- Versace88%
- NovoGlow9%
- A CENTER2%
- VERSACE JEANS COUTURE1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top burberry hero search terms
- versace eros1.7M/yr
- versace cologne for men1.7M/yr
- versace956K/yr
- versace cologne219K/yr
- eros versace for men192K/yr
- perfume versace para hombre160K/yr
- versace perfume for men141K/yr
- eros84K/yr
- versace men68K/yr
- versace eros eau de toilette112K/yr
Top burberry hero products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Versace Eros for Men 3.4 oz Eau de Toilette Spray
Versace$60.064.7★25,475 rev
Versace Eros for Men 3.4 oz Parfum Spray
Versace$76.314.7★2,420 rev
Versace Eros for Men 3.4 oz Eau de Parfum Spray
Versace$65.254.7★8,977 rev
Versace Eros by Versace for Men - 6.7 oz Parfum Spray
Versace$104.354.5★1,664 rev
Versace Eros for Men 6.7 oz Eau de Toilette Spray
Versace$75.964.6★22,324 rev
Newest
by launch date
A CENTER Mens Cologne Gift Set 4 Pack Vintage Heroes Series - 3.4 Fl Oz Each | Vanilla Musk Leather & Amber Floral Fragrance | Luxury Eau de Toilette
A CENTER$49.1263 rev
Signature Scent 4-Piece Mini Fragrance Set for Men Includes Savvy/1 Billion/Verse/Valentine Collection of Woody Spicy Citrus & Aromatic Fragrance Non-Irritating Ingredient Each One in 30ml Bottle
NovoGlow$58.591,212 rev
Versace Eros Energy for Men 3.4 oz Eau de Parfum Spray
Versace$71.521,788 rev
NovoGlow Verse Mini 4-Piece Fragrance Gift Set for Men - Aromatic Floral Oriental & Woody Notes - Individually Boxed - Travel Size - 25ml Eau De Parfum
NovoGlow$54.911,142 rev
Versace Eros by Versace for Men - 6.7 oz Parfum Spray
Versace$104.351,664 rev
Trending
90-day click momentum
Versace VE2231 100287 60MM Gold/Dark Grey Pilot Sunglasses for Women +Bundle with Accessory Eyewear Kit
Versace$202.154.6★
Versace Pour Homme for Men 3.4 oz Eau de Toilette Spray
Versace$55.114.8★
Versace 4 Piece Mini Gift Set for Men
Versace$43.604.4★
Versace Eros by Versace for Men - 6.7 oz Parfum Spray
Versace$104.354.5★
Versace Eros for Men 3.4 oz Eau de Parfum Spray
Versace$65.254.7★
What buyers say about burberry hero
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Fragrance”
“Great value”
“Excellent product”
“Christmas gift”
“durable”
“nice size bottle”
“As advertised”
“The bottle looks sleek”
“settles down nice”
“Son muy cómodos y se ve perfectamente.”
What buyers complain about
“No scent”
“Not durable”
“Leaks horribly”
“Not worth the price”
“the bottle is even bigger”
“Complete garbage”
“Product is misleading”
“Not as strong as the real product”
“SWEAT OR WATER WILL NOT GET RID OF IT”
“Watered down”
Top return reasons
Common questions
- Is burberry hero profitable to sell on Amazon United States?
- The niche generates $12.8M/yr across 28 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the burberry hero niche?
- 4 brands and 117 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in burberry hero?
- Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.1%.
- When does demand for burberry hero peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the burberry hero niche?
- Listings span $21.20–$298.48; the average listing price is $79.59 (sweet spot $15–$100). The average incumbent carries 7,510 reviews — the moat a new listing must climb.