Is burberry brit perfume for women profitable to sell on Amazon United States?

The niche generates $371K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (42/100).

How competitive is the burberry brit perfume for women niche?

5 brands and 36 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in burberry brit perfume for women?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.

When does demand for burberry brit perfume for women peak?

Demand peaks in Feb–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the burberry brit perfume for women niche?

Listings span $10.54–$147.12; the average listing price is $93.27 (sweet spot $15–$100). The average incumbent carries 1,210 reviews — the moat a new listing must climb.

burberry brit perfume for women

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$93.27

avg listing price — sweet spot $15–$100

Price range

Good$10.54–$147.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,209.69

avg incumbent reviews — the moat a new listing must climb

Market size

Good$371K

$371K/yr · 284K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, burberry brit perfume for women is a $371K/yr Amazon United States market (284K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 42/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

burberry brit perfume for women market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $280K–$373K; units × avg price
Conversion rate: 1.4%
Avg BSR: #862
Page quality: 0%
Prime: 69%
Sponsored: 25%
Out of stock: 15.0%
Avg brand age: 74 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

BURBERRY90%
Perfect Scents4%
Clashoky2%
EGREEN MART2%
HOUSE OF TWIST2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top burberry brit perfume for women search terms

burberry brit perfume for women61K/yr -2.5%2.2% conv.
burberry her perfume85K/yr -25.1%0.4% conv.
burberry brit36K/yr -1.3%1.7% conv.
burberry brit sheer19K/yr -2.9%1.4% conv.
burberry brit for her18K/yr -15.3%1.1% conv.
perfume burberry her14K/yr -2.8%0.3% conv.
burberry eau de parfum for women25K/yr -59.6%0.3% conv.
burberry brit sheer perfume for women8K/yr -23.0%1.2% conv.
burberry brit perfume5K/yr -11.2%1.2% conv.
burberry brit for women3K/yr +72.1%1.6% conv.

All search terms

Top burberry brit perfume for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burberry Brit Eau de Parfum Floral Womens Perfume With Notes of Icy Pear Sugared Almond & Vanilla Long Lasting Fragrance

BURBERRY$103.424.6★965 rev

Burberry Brit Sheer Eau de Toilette 3.3 fl oz

BURBERRY$114.494.6★1,187 rev

Burberry Brit For Her Eau de Toilette 3.3 fl oz

BURBERRY$105.244.7★815 rev

Limited Edition Her Petals EDP 88ml by Burberry

BURBERRY$141.264.3★9 rev

Burberry Her Eau de Parfum 100ml

BURBERRY$118.665.0★13 rev

Newest

by launch date

Burberry Her Eau de Parfum 100ml

BURBERRY$118.6613 rev

3mo ago

Limited Edition Her Petals EDP 88ml by Burberry

BURBERRY$141.269 rev

5mo ago

Her Perfume for Women 3.3 oz (100 ml) Eau de Parfum Spray Sweet Floral Perfume for Women Long Lasting Womens Fragrance Fruity Floral Scent Soft Feminine Everyday Perfume Elegant Gift for Women

EGREEN MART$19.0415 rev

10mo ago

Perfect Scents Fragrances Inspired by Burberrys Burberry Brit Womens Eau de Toilette CLEAN Vegan Paraben-Free Phthalate-Free Never Tested on Animals 3.4 Fluid Ounces

Perfect Scents$14.87116 rev

1y ago

joxipe Clashoky Fragrance Perfume Oils Buberry For Her Perfume Roll On Body Oil for Women (12ml) (Pack of 1)

Clashoky$10.54186 rev

2y ago

What buyers say about burberry brit perfume for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell80%

“Great fragrance”

Quality-Overall4%

“Excellent copy”

Advertised Vs Actual Product3%

“is what I expected”

Value For Money2%

“Good price for the product”

Durability2%

“it lasted ALL DAY”

Size-Overall2%

“Nice big bottle”

Gifting Purpose1%

“This was a gift”

Design-Overall1%

“I love the simplicity of the design on these bottles as well”

Soft Feel1%

“Pleasant earthy and not overpowering”

Ingredients-Overall1%

“This oil is amazing”

What buyers complain about

Smell51%

“Scent does not last”

Durability11%

“Doesnt last”

Value For Money9%

“Overpriced though”

Quality-Overall4%

“I don't know what quality control measures Amazon has in place for checking its products prior to accepting them for sale”

Adhesion/Stickiness3%

“And its very sticky”

Natural Resource Wastage2%

“Most definitely wasted”

Oily/Greasy2%

“Oil”

Skin Health1%

“Not on my skin, not on my clothing, nothing”

Size-Overall1%

“Massive”

Advertised Vs Actual Product1%

“not the same”

Common questions

Is burberry brit perfume for women profitable to sell on Amazon United States?: The niche generates $371K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (42/100).
How competitive is the burberry brit perfume for women niche?: 5 brands and 36 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in burberry brit perfume for women?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
When does demand for burberry brit perfume for women peak?: Demand peaks in Feb–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the burberry brit perfume for women niche?: Listings span $10.54–$147.12; the average listing price is $93.27 (sweet spot $15–$100). The average incumbent carries 1,210 reviews — the moat a new listing must climb.