Burberry Brit Perfume for Women

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $371K a year.

Searches, last 12 months

284K

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

1.4%

Market size, estimated

$371Ka year

Peak month

February4.5× the quietest month

Top search term

burberry brit perfume for women61K searches a year

Listings sell for $93.27 on average, from $10.54 to $147.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $93.27 that is $9K to $23K a year per listing.

Average price

$93.27inside the $15 to $100 sweet spot

Price range

$10.54–$147.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$9K–$23K

Returns

0.0%of orders · Amazon United States median 2.1%

25% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #862 within Women's. It carries 1,210 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

69%

Out of stock, average day

15.0%

Average rank

#862in Women's

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,210per listing

Listings tracked

16

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

74 months