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Burberry Brit for Men

Fail

The top 5 products take 100% of clicks, so Burberry Brit for Men is a Fail.

Flapen Score
31
31 / 100
Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 48
Market size
$122K/yr44K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Burberry Brit for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Burberry Brit for Men is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burberry Brit for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Burberry Brit for Men 44K times last year and spent an estimated $122K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
1.2%
Market size, estimated
$122Ka year
Peak month
December2.9× the quietest month
Top search term
burberry brit for men34K searches a year

02 · Price

A sale here is worth $232.68.

Listings sell for $232.68 on average, from $86.04 to $545.00. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 250 to 500 of them. At $232.68 that is $58K to $116K a year per listing.

Average price
$232.68above the $15 to $100 sweet spot
Price range
$86.04–$545.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
250–500
Revenue per listing a year
$58K–$116K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46,081 within Men's. It carries 874 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#46,081in Men's
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
874per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Burberry Brit for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Burberry Brit for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Burberry Brit for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burberry brit for men34K/yr
  • burberry brit cologne for men4K/yr
  • burberry brit rhythm for men3K/yr
  • burberry brit for him3K/yr

Reviews and returns

What reviews say buyers love and hate about Burberry Brit for Men

We read the reviews and the return reasons for every product selling here.

88%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
0.2%of orders come back
“100% not worth the cost for the fragrance”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Burberry Brit for Men questions

Answered from the same tracked data.