Burberry Brit for Men
FailThe top 5 products take 100% of clicks, so Burberry Brit for Men is a Fail.
- Flapen Score
- 31 / 100Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 4831
- Market size
- $122K/yr44K searches / yr
- 90-day growth
- +13.4%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 4 sellers
Flapen Score
Burberry Brit for Men against its category
The dotted line is the Beauty & Personal Care average. Past it, Burberry Brit for Men is stronger. Inside it, weaker.
Market
The Burberry Brit for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Burberry Brit for Men 44K times last year and spent an estimated $122K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- +13.4%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $122Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- burberry brit for men34K searches a year
02 · Price
A sale here is worth $232.68.
Listings sell for $232.68 on average, from $86.04 to $545.00. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 250 to 500 of them. At $232.68 that is $58K to $116K a year per listing.
- Average price
- $232.68above the $15 to $100 sweet spot
- Price range
- $86.04–$545.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $58K–$116K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46,081 within Men's. It carries 874 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #46,081in Men's
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 874per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 100 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 100 months
Products
Top Burberry Brit for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Burberry Brit for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Burberry Brit for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- burberry brit for men34K/yr
- burberry brit cologne for men4K/yr
- burberry brit rhythm for men3K/yr
- burberry brit for him3K/yr
Reviews and returns
What reviews say buyers love and hate about Burberry Brit for Men
We read the reviews and the return reasons for every product selling here.
“100% not worth the cost for the fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burberry Brit for Men questions
Answered from the same tracked data.









