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Bunny Soap

Fail

Demand is soft, at -51.6% this quarter, so Bunny Soap is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$132K/yr71K searches / yr
90-day growth
-51.6%search demand this quarter
Competition
64%top-5 click share · 3 brands · 62 sellers

Flapen Score

Bunny Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Bunny Soap is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bunny Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Bunny Soap 71K times last year and spent an estimated $132K. All 3 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-51.6%
Conversion, latest week
10.7%
Market size, estimated
$132Ka year
Peak month
March43.1× the quietest month
Top search term
nudy rudy bar soap19K searches a year

02 · Price

A sale here is worth $17.35.

Listings sell for $17.35 on average, from $3.54 to $39.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.35 that is $4K to $9K a year per listing.

Average price
$17.35inside the $15 to $100 sweet spot
Price range
$3.54–$39.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #686 within Cleansers. It carries 8,228 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#686in Cleansers
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
8,228per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Bunny Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 245%
  • Brand 31%

Demand

Bunny Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 43.1×

Search terms

Top Bunny Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nudy rudy bar soap19K/yr
  • mrs meyers daisy9K/yr
  • nudy rudy7K/yr
  • mrs meyers daisy hand soap3K/yr
  • meyers daisy3K/yr
  • daisy soap3K/yr
  • bunny soap5K/yr
  • mrs meyers hand soap daisy3K/yr
  • nudy rudy soap3K/yr
  • meyers hand soap daisy2K/yr

Reviews and returns

What reviews say buyers love and hate about Bunny Soap

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.3%of orders come back
“Doesn't smell like i thought it would”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bunny Soap questions

Answered from the same tracked data.