bunny soap
Skip itSoft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.35avg listing price — sweet spot $15–$100
Price range
Good$3.54–$39.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$132K$132K/yr · 71K searches
Review moat
Bad8,227.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-51.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bunny soap is a $132K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
bunny soap market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $139K–$174K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #686
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.7%
- Avg brand age
- 64 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Mrs. MEYER'S54%
- Nudy Rudy45%
- Scrubby Tails1%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -51.6% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 43.1×
Top bunny soap search terms
- nudy rudy bar soap19K/yr
- mrs meyers daisy9K/yr
- nudy rudy7K/yr
- mrs meyers daisy hand soap3K/yr
- meyers daisy3K/yr
- daisy soap3K/yr
- bunny soap5K/yr
- mrs meyers hand soap daisy3K/yr
- nudy rudy soap3K/yr
- meyers hand soap daisy2K/yr
Top bunny soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MRS. MEYERS CLEAN DAY Hand Soap Daisy Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$3.544.7★1,392 rev
Nudy Rudy Milk Bar Goat Milk Soap Bar Puck Made with Organic Shea Butter Triple Milled Bar No Harsh Ingredients All Skin Types 4.2 oz Made in Australia
Nudy Rudy$8.904.5★281 rev
MRS. MEYERS CLEAN DAY Liquid Hand Soap Daisy Scent 12.5 Ounce Bottle (Pack of 3)
Mrs. MEYER'S$14.044.8★324 rev
MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Daisy Scent 16 Fl Oz Bottle
Mrs. MEYER'S$6.824.7★36,899 rev
Nudy Rudy Variety Pack of 6 Shea Butter Soap Bars | Made in Australia | Gift Set for Men & Women | Natural Ingredients | No Harsh Chemicals | Life Pro Tip Bundle | 4.2 oz Each
Nudy Rudy$39.334.7★285 rev
Newest
by launch date
Scrubby Tails Natural Oatmeal & Aloe Vera Small Pets Shampoo for Guinea Pig Bunny Ferret & Rabbit Shampoo - Hypoallergenic for Sensitive Skin. 8 fl. oz. (Unscented)
Scrubby Tails$15.02154 rev
Nudy Rudy Milk Bar Goat Milk Soap Bar Puck Made with Organic Shea Butter Triple Milled Bar No Harsh Ingredients All Skin Types 4.2 oz Made in Australia
Nudy Rudy$8.90281 rev
Nudy Rudy Killa Vanilla Soap Bar Puck Made with Organic Shea Butter and Real Vanilla Triple Milled Bar No Harsh Ingredients All Skin Types 4.2 oz Made in Australia
Nudy Rudy$8.98281 rev
Mrs. MEYERS CLEAN DAY Kitchen Basics Set Daisy Scent Cleaning Supplies includes Hand Soap (12.5 Fl Oz) Dish Soap (16 Fl Oz) and Multi-Surface Cleaner (16 Fl Oz)
Mrs. MEYER'S$19.6248 rev
MRS. MEYERS CLEAN DAY Liquid Hand Soap Daisy Scent 12.5 Ounce Bottle (Pack of 3)
Mrs. MEYER'S$14.04324 rev
Trending
90-day click momentumMRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Daisy Scent 16 Fl Oz Bottle
Mrs. MEYER'S$6.824.7★
MRS. MEYERS CLEAN DAY Liquid Hand Soap Daisy Scent 12.5 Ounce Bottle (Pack of 3)
Mrs. MEYER'S$14.044.8★
Mrs. MEYERS Kitchen Set Dish Soap Hand Soap and Multi-Surface Cleaner 3 CT (Daisy)
Mrs. MEYER'S$22.164.8★
Nudy Rudy Milk Bar Goat Milk Soap Bar Puck Made with Organic Shea Butter Triple Milled Bar No Harsh Ingredients All Skin Types 4.2 oz Made in Australia
Nudy Rudy$8.904.5★
Mrs. MEYERS Variety 1 Room Freshener 8 OZ 1 Liquid Dish Soap 16 OZ 1 Liquid Hand Soap 12.5 OZ 1 Multi-Surface Cleaner 16 OZ 1 CT (Daisy)
Mrs. MEYER'S$26.904.7★
What buyers say about bunny soap
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Enjoyable cleanse”
“Fabulous product”
“she had no irritation from it either”
“It's creamy creamy creamy”
“It doesn't dry my hands out like some soaps”
“its great to use to clean surfaces”
“The soap lathers well”
“Great value”
“Average freshness,Great longevity,”
What buyers complain about
“Doesn't smell like i thought it would”
“I do wish it wasn't so expensive for such a small bar”
“No suds, no clean”
“Watered down garbage”
“And it's smaller”
“However, my hands also feel SO VERY DRY after using this soap that I use a couple hand lotions to put lubrication back in place”
“The delivery did not go well due to one of them was leaking & open”
“Hard to sud up”
“it left the grease from the fat on my hands”
“it didn't lather very well”
Top return reasons
Common questions
- Is bunny soap profitable to sell on Amazon United States?
- The niche generates $132K/yr across 20 tracked products. 90-day search growth is -51.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the bunny soap niche?
- 3 brands and 62 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bunny soap?
- Top complaints mined from reviews: Smell, Value For Money, Ease Of Cleaning. The return rate is 0.3%.
- When does demand for bunny soap peak?
- Demand peaks in Mar–Apr; the busiest month runs 43.1× the quietest.
- What does it cost to enter the bunny soap niche?
- Listings span $3.54–$39.33; the average listing price is $17.35 (sweet spot $15–$100). The average incumbent carries 8,228 reviews — the moat a new listing must climb.