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Bulldog

Maybe

An estimated 0.4% of orders come back. But the products selling today already average 4.8★, so Bulldog is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$734K/yr550K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
54%top-5 click share · 19 brands · 577 sellers

Flapen Score

Bulldog against its category

The dotted line is the Beauty & Personal Care average. Past it, Bulldog is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulldog market on Amazon at a glance

Shoppers on Amazon United States searched for Bulldog 550K times last year and spent an estimated $734K. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 550K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $734K a year.

Searches, last 12 months
550K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
8.0%
Market size, estimated
$734Ka year
Peak month
December3.8× the quietest month
Top search term
bulldog119K searches a year

02 · Price

A sale here is worth $16.68.

Listings sell for $16.68 on average, from $5.33 to $33.12. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $16.68 that is $13K to $17K a year per listing.

Average price
$16.68inside the $15 to $100 sweet spot
Price range
$5.33–$33.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$17K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #6,999 within Cleansers. It carries 1,902 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
4.0%
Average rank
#6,999in Cleansers
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
1,902per listing
Listings tracked
32

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Bulldog products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$29K$59K$88K$118K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

577

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 90%

Open market

15%

  • Bulldog Skincare for Men53%
  • Edgewell14%
  • Beebel7%
  • Bulldog Skincare5%
  • EVERTREE CLOTHING4%
  • BABATEES2%
  • Open — no brand owns it (13 brands, 15%)

Demand

Bulldog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.8×

Search terms

Top Bulldog search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bulldog119K/yr
  • english bulldog88K/yr
  • bulldog moisturizer for men27K/yr
  • bulldog decor48K/yr
  • english bulldog gifts59K/yr
  • english bulldog decor36K/yr
  • bulldog face wash24K/yr
  • bulldog gifts39K/yr
  • bull dog moisturiser17K/yr
  • bull dog17K/yr

Reviews and returns

What reviews say buyers love and hate about Bulldog

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.4%of orders come back
“There is a slight smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bulldog questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data