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Bulk Lotion Travel Size

Fail

Demand is soft, at -14.5% this quarter, so Bulk Lotion Travel Size is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$78K/yr91K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
51%top-5 click share · 20 brands · 60 sellers

Flapen Score

Bulk Lotion Travel Size against its category

The dotted line is the Beauty & Personal Care average. Past it, Bulk Lotion Travel Size is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Lotion Travel Size market on Amazon at a glance

Shoppers on Amazon United States searched for Bulk Lotion Travel Size 91K times last year and spent an estimated $78K. The top 5 brands take 60% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
4.3%
Market size, estimated
$78Ka year
Top search term
bulk lotion travel size32K searches a year

02 · Price

A sale here is worth $20.01.

Listings sell for $20.01 on average, from $5.40 to $45.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.01 that is $2K to $5K a year per listing.

Average price
$20.01inside the $15 to $100 sweet spot
Price range
$5.40–$45.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #410 within Lotions. It carries 3,422 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#410in Lotions
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
3,422per listing
Listings tracked
27

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bulk Lotion Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

60

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

35%

  • Brand 124%
  • Brand 215%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Search terms

Top Bulk Lotion Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bulk lotion travel size32K/yr
  • lotion bulk travel size29K/yr
  • bulk hand lotion travel size14K/yr
  • bulk travel lotion10K/yr
  • bulk travel size lotion6K/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Lotion Travel Size

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
0.9%of orders come back
“some of them have an unpleasant scent”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bulk Lotion Travel Size questions

Answered from the same tracked data.