Is bulk lip gloss profitable to sell on Amazon United States?

The niche generates $246K/yr across 108 tracked products. 12 of 17 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the bulk lip gloss niche?

52 brands and 139 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in bulk lip gloss?

Top complaints mined from reviews: Size-Overall, Smell, Moist/Dry. The return rate is 0.7%.

When does demand for bulk lip gloss peak?

Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the bulk lip gloss niche?

Listings span $2.40–$41.48; the average listing price is $11.43 (sweet spot $15–$100). The average incumbent carries 5,210 reviews — the moat a new listing must climb.

bulk lip gloss

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Good$2.40–$41.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$246K

$246K/yr · 523K searches

Avg price

Okay$11.43

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,209.61

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-25.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, bulk lip gloss is a $246K/yr Amazon United States market (523K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

bulk lip gloss market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $229K–$286K; units × avg price
Conversion rate: 4.1%
Avg BSR: #219
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.5%
Avg brand age: 35 months
Avg seller age: 137 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

52 rising

Sellers

139

Top-5 brand share

53%

Top 20: 84%

Top-5 click share

19%

Top 20: 50%

Open market

43%

AZEN13%
Lip Smacker13%
Ruby Kisses11%
Townley Girl9%
Expressions girl7%
EXPRESSIONS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Open Trend

Top bulk lip gloss search terms

lip gloss for kids97K/yr -17.1%2.8% conv.
lipgloss in bulk42K/yr -26.5%1.7% conv.
lip oil bulk37K/yr -39.4%1.6% conv.
girls lip gloss set51K/yr -28.3%6.9% conv.
lip gloss party favors21K/yr +2.0%2.6% conv.
lip gloss set for girls45K/yr -35.3%3.5% conv.
mini lip gloss bulk18K/yr -21.2%2.1% conv.
bulk lipgloss17K/yr -25.9%1.1% conv.
lip gloss in bulk19K/yr -29.8%1.3% conv.
girls lip gloss for kids age 8-1234K/yr -39.2%5.3% conv.

All search terms

Top bulk lip gloss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

7pc Fruity Flavored Lip Gloss Set - Assorted Fruit Flavor-Great Gift

Expressions girl$7.794.7★7,195 rev

AZEN 24 Pack Lip Gloss Set Color Lip Oil for Dry Cracked Lips Moisturizing Hydrating Nourishing with Vitamin E

AZEN$10.174.3★1,509 rev

AZEN 30 Pack Lip Gloss Bulk Set Shimmery Lip Gloss for Women and Girls With Rich Varied Colors

AZEN$10.184.5★122 rev

Lip Smacker Liquid Lip Gloss Friendship Pack 5 Count

Lip Smacker$8.464.6★7,925 rev

AZEN 24 Pack Lip Gloss Set Clear Lip Gloss Bulk Lip Oil for Dry Cracked Lips Moisturizing Hydrating Nourishing with Vitamin E

AZEN$10.004.6★763 rev

Newest

by launch date

AZEN 30 Pack Lip Gloss Bulk Set Shimmery Lip Gloss for Women and Girls With Rich Varied Colors

AZEN$10.18122 rev

4mo ago

6 PCS Summer Lip Butter Balm Lip Gloss for Instant Moisture Lip Balm with Non-Sticky Shine Ultra-Hydration Lightweight Long-lasting Soothing Lip Care

RTTHEL$9.9729 rev

4mo ago

Yopela 12pcs Lip Gloss Bulk With Vitamin E and Natural Oils Long Lasting Moisturizing Plumping Glitter Lip Gloss Set for Girls Teens & Women Birthday Party Favors Gifts - 12 Fruity Flavored

Yopela$8.9861 rev

6mo ago

Lip Smacker Squishmallows Lip Balm Pink Sugar (Suey) Limited Edition Easter Basket Stuffer Flavored & Scented Lip Balm with Charm Collectible Spring Gift

Lip Smacker$5.91134 rev

6mo ago

M&U MAKE YOU UP MU 6pc Candy Sweet Lip Gloss Set for Kids - 1 Straight Stick 2 Ice Cream and 2 Candy Balms Non-Toxic Girls Birthday Gift Fun Theme Party Favors

M&U MAKE YOU UP$9.40136 rev

1y ago

What buyers say about bulk lip gloss

What buyers praise and complain about, mined from review topics.

What buyers love

Smell12%

“Strong fragrance”

Quality-Overall11%

“Good product, just as described”

Gifting Purpose11%

“Fun gift”

Value For Money10%

“Great Value”

Moist/Dry10%

“Super moisturizing”

Color9%

“Amazing color”

Soft Feel8%

“Glides on smooth”

Brightness/Shine/Glow3%

“long lasting shine”

Advertised Vs Actual Product3%

“As advertised”

Size-Overall3%

“they fit perfectly”

What buyers complain about

Size-Overall11%

“These tubs are small”

Smell10%

“Smell awful”

Moist/Dry8%

“Definitely not moisturizing”

Color7%

“the colors are way too dark”

Adhesion/Stickiness6%

“It is not sticky”

Quality-Overall4%

“The quality is very inconsistent”

Advertised Vs Actual Product4%

“False advertisement”

Durability3%

“Breakage”

Leak-Proof3%

“all leaked”

Value For Money3%

“Too expensive”

Top return reasons

Size-Overall21%

Advertised Vs Actual Product19%

Color12%

Smell8%

Value For Money6%

Leak-Proof5%