Bulk Deodorant

Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $800K a year.

Searches, last 12 months

572K

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

4.4%

Market size, estimated

$800Ka year

Peak month

November1.7× the quietest month

Top search term

deodorant bulk133K searches a year

Listings sell for $31.98 on average, from $6.95 to $90.91. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $31.98 that is $40K to $48K a year per listing.

Average price

$31.98inside the $15 to $100 sweet spot

Price range

$6.95–$90.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$40K–$48K

Returns

0.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #274 within Deodorants & Antiperspirants. It carries 3,465 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#274in Deodorants & Antiperspirants

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

3,465per listing

Listings tracked

27

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

63 months