bulk deodorant
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$31.98avg listing price — sweet spot $15–$100
Price range
Great$6.95–$90.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$800K$800K/yr · 572K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,464.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bulk deodorant is a $800K/yr Amazon United States market (572K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
bulk deodorant market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #274
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
126
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
48%
Top 20: 93%
Open market
15%
- Degree33%
- Suave22%
- Secret17%
- Dove5%
- Freshscent5%
- Old Spice3%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top bulk deodorant search terms
- deodorant bulk133K/yr
- bulk deodorant108K/yr
- mini deodorant bulk49K/yr
- bulk deodorant for homeless47K/yr
- travel size deodorant bulk34K/yr
- travel deodorant bulk32K/yr
- deodorant women bulk22K/yr
- bulk deodorant for homeless 100 pack17K/yr
- bulk mini deodorant13K/yr
- bulk travel deodorant13K/yr
Top bulk deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Secret Antiperspirant and Deodorant for Women 24hr Sweat & Odor Protection PH Balanced Protection Gentle on Skin Invisible Solid Travel Size Powder Fresh Scent 0.5 oz (Pack of 24)
Secret$22.174.7★2,277 rev
Degree Travel Deodorant Variety 24-Pack (12 Cool Rush + 12 Shower Clean) 72H Body Heat Activated Mini Antiperspirant 0.5 Oz Ea
Degree$28.774.8★1,348 rev
Degree Womens Travel Deodorant Shower Clean 18-Pack 72H Body Heat Activated Mini Antiperspirant 0.5 Oz Ea
Degree$22.924.8★1,348 rev
Suave Fresh Vibes Berry Bliss Deodorant Stick Aluminum Free 48 Hour Protection Dermatologist Tested Body Deodorant for Women 1.2 oz (Pack of 12)
Suave$17.294.4★226 rev
Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Sweet Pea & Violet Fragrance Sensitive Skin Deodorant Solid Stick 1.2 oz (12 Bulk Pack)
Suave$22.634.6★95 rev
Newest
by launch date
Suave Men Ocean Charge Antiperspirant Deodorant Stick Aluminum Free for 48hr odor & wetness protection 2.7 oz 12 pack
Suave$35.5312 rev
Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Sweet Pea & Violet Fragrance Sensitive Skin Deodorant Solid Stick 1.2 oz (12 Bulk Pack)
Suave$22.6395 rev
Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Long Lasting Tropical Fragrance Sensitive Skin Deodorant Solid Stick 1.2 oz (12 Bulk Pack)
Suave$16.6233 rev
BUAEL Body Wipes 50 pieces of Antiperspirant deodorant Wipes And Travel Deodorant Individually Wrap Hypoallergenic Mini Deodorant Underarm Sweating And Travel To Clean Skin For Female Male Teenagers
BUAEL$9.36416 rev
Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Fresh Sensitive Skin Deodorant Solid Stick 2.6 oz (12 Bulk Pack)
Suave$37.65253 rev
Trending
90-day click momentumSuave Men Ocean Charge Antiperspirant Deodorant Stick Aluminum Free for 48hr odor & wetness protection 2.7 oz 12 pack
Suave$35.534.6★
Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Long Lasting Powder Sensitive Skin Deodorant Solid Stick 2.6 oz (12 Bulk Pack)
Suave$40.234.7★
Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Fresh Sensitive Skin Deodorant Solid Stick 2.6 oz (12 Bulk Pack)
Suave$37.654.7★
Right Guard Sport Fresh Scent Antiperspirant & Deodorant Invisible Solid - 4-in-1 Deodorant For Men Blocks Sweat 48-Hour Odor Protection Quick-Drying & Long-Lasting 2.6 oz (6 Pack)
Right Guard$15.014.6★
Degree Travel Deodorant Variety 72-Pack (36 Cool Rush + 36 Shower Clean) 72H Body Heat Activated Mini Antiperspirant 0.5 Oz Ea
Degree$78.844.8★
What buyers say about bulk deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Best value”
“Fair product does it's job”
“they proved to be a convenient size at a reasonable price”
“As advertised”
“Very good and lasts”
“Easy to use”
“Does well”
“It keeps me feeling dry”
“This stick right here has been consistent in its effectiveness”
What buyers complain about
“Smells like melted plastic”
“seems large”
“This is not the advertised product”
“They did take stickiness”
“Doesnt work”
“Almost double in price in a few months”
“It was a little weird wiping my underarms with the wipes after showering”
“All of them were dried out”
“eventually began to cause irritation”
“this one stained my uniform shirts”
Top return reasons
Common questions
- Is bulk deodorant profitable to sell on Amazon United States?
- The niche generates $800K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the bulk deodorant niche?
- 15 brands and 126 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in bulk deodorant?
- Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for bulk deodorant peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the bulk deodorant niche?
- Listings span $6.95–$90.91; the average listing price is $31.98 (sweet spot $15–$100). The average incumbent carries 3,465 reviews — the moat a new listing must climb.