Is bulk chapstick 12 pack profitable to sell on Amazon United States?

The niche generates $47K/yr across 52 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (48/100).

How competitive is the bulk chapstick 12 pack niche?

25 brands and 97 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in bulk chapstick 12 pack?

Top complaints mined from reviews: Moist/Dry, Smell, Quality-Overall. The return rate is 0.5%.

When does demand for bulk chapstick 12 pack peak?

Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.

What does it cost to enter the bulk chapstick 12 pack niche?

Listings span $3.89–$26.95; the average listing price is $10.51 (sweet spot $15–$100). The average incumbent carries 6,771 reviews — the moat a new listing must climb.

bulk chapstick 12 pack

Skip it

A small market ($47K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Good$3.89–$26.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.51

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,770.9

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 77K searches

According to Flapen's Amazon United States niche tracking, bulk chapstick 12 pack is a $47K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bulk chapstick 12 pack market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $53K–$63K; units × avg price
Conversion rate: 5.8%
Avg BSR: #435
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.5%
Avg brand age: 49 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

30%

Top 20: 72%

Open market

29%

ChapStick24%
Vaseline19%
AZEN8%
EXPRESSIONS8%
Cliganic8%
Yopela5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Open Trend

Top bulk chapstick 12 pack search terms

chapstick 12 pack15K/yr -5.9%5.0% conv.
chapstick 6 pack11K/yr +42.6%5.3% conv.
12 pack chapstick10K/yr -6.8%4.7% conv.
chapstick 10 pack9K/yr +2.4%5.6% conv.
6 pack chapstick8K/yr +19.9%4.7% conv.
bulk chapstick 12 pack10K/yr -25.6%5.7% conv.
10 pack chapstick7K/yr -15.4%5.0% conv.
chapstick pack of 128K/yr -61.1%6.5% conv.

All search terms

Top bulk chapstick 12 pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AZEN 12 Pack Lip Balm Bulk Moisturizing Lip Balms for dry cracked lips Valentines Gifts Easter Basket Stuffers - 12 Flavors

AZEN$5.954.6★1,274 rev

10pc Lip Balm Collection with Essential Oils - Hydrating Lip-Great Gift

EXPRESSIONS$9.514.6★376 rev

ChapStick Moisturizer Original Lip Balm Tubes SPF 15 and Skin Protectant - 0.15 Oz (Pack of 12)

ChapStick$14.754.8★3,427 rev

ChapStick Icecream Social Cookies & Cream Party Pack 12CT .15OZ

ChapStick$12.084.7★174 rev

Vaseline Lip w/o Backer Card Cocoa - 12 Pack Box

Vaseline$14.404.7★889 rev

Newest

by launch date

ChapStick Lip Moisturizer Passionfruit 12-Pack Limited Edition Bulk Lip Balm Sweet & Aromatic 0.15 Oz Ea

ChapStick$13.5635 rev

6mo ago

Boobeen 6PCS Lip Balm Set Travel Size Daily Moisturizing Lip Care All-Day Hydrating for Dry Cracked Lips Peppermint & Strawberry for Men & Women

Boobeen$6.492 rev

10mo ago

ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea

ChapStick$21.02157 rev

1y ago

Lip Balm And Hand Cream Gift Set For Women 6 Lip Balm Bulk + 6 Organza Bags + 6 Hand Lotion Bridal Wedding Favor for Guests Christmas Gifts Stocking Stuffers Teacher Appreciation Thank You Gifts

SUPERSUN$13.08254 rev

2y ago

Natural Lip Balm - Organic & Natural Ingredients - Beeswax Based Moisturizing Lip Care Chapstick for Chapped Lips - Great Gift Idea - Farm & Bee - 0.15oz (Pack of 4 - Vanilla Bean)

Farm & Bee$12.58336 rev

2y ago

What buyers say about bulk chapstick 12 pack

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry15%

“Great moisturizer”

Value For Money14%

“Great value”

Quality-Overall13%

“Excellent product”

Smell13%

“Love the smell”

Soft Feel11%

“Goes on smooth”

Gifting Purpose6%

“Nice for gifting”

Advertised Vs Actual Product5%

“Exactly what was advertised”

Efficiency2%

“effective product”

Color2%

“Cute colors”

Ease Of Use2%

“Easy to use”

What buyers complain about

Moist/Dry17%

“NOT MOISTURIZING”

Smell16%

“Weird smell”

Quality-Overall5%

“Low Quality”

Value For Money4%

“Not worth the cost”

Durability4%

“Lip balm broke after 2 weeks”

Allergies4%

“a rash broke out”

Ingredients-Overall3%

“but its not the main ingredient”

Advertised Vs Actual Product3%

“the description does not match what it says”

Color3%

“the color doesn't show up”

Functionality-Overall2%

“NOT EFFECTIVE”

Top return reasons

Advertised Vs Actual Product19%

Smell14%

Size-Overall11%

Value For Money11%

Moist/Dry8%

Functionality-Overall5%