Bulk Chapstick 12 Pack

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

5.8%

Market size, estimated

$47Ka year

Peak month

December8.9× the quietest month

Top search term

chapstick 12 pack15K searches a year

Listings sell for $10.51 on average, from $3.89 to $26.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.51 that is $0 to $1K a year per listing.

Average price

$10.51under the $15 to $100 sweet spot

Price range

$3.89–$26.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #435 within Lip Care. It carries 6,771 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#435in Lip Care

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

6,771per listing

Listings tracked

52

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

49 months