Builder Gel for Nails
MaybeShoppers spend an estimated $4.6M a year here. But demand is soft, at -1.2% this quarter, so Builder Gel for Nails is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $4.6M/yr9.4M searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 42%top-5 click share · 14 brands · 64 sellers
Flapen Score
Builder Gel for Nails against its category
The dotted line is the Beauty & Personal Care average. Past it, Builder Gel for Nails is stronger. Inside it, weaker.
Market
The Builder Gel for Nails market on Amazon at a glance
Shoppers on Amazon United States searched for Builder Gel for Nails 9.4M times last year and spent an estimated $4.6M. The top 5 brands take 90% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 9.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.
- Searches, last 12 months
- 9.4M
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $4.6Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- builder gel for nails3.5M searches a year
02 · Price
A sale here is worth $11.90.
Listings sell for $11.90 on average, from $5.30 to $26.04. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $11.90 that is $119K to $149K a year per listing.
- Average price
- $11.90under the $15 to $100 sweet spot
- Price range
- $5.30–$26.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $119K–$149K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within False Nails & Accessories. It carries 5,299 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in False Nails & Accessories
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 5,299per listing
- Listings tracked
- 39
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Builder Gel for Nails products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
modelones Builder Nail Gel 7-in-One Clear Builder for Nails LED Lamp Cured Color Rubber Base Gel Polish Coat Strengthener Thickening Extension Rhinestone Glue in a Bottle for DIY Home Salon Gifts
- Price
- $8.57
- Rating
- 4.5/5
- Reviews
- 11,842
- Age
- 3y ago
Beetles Builder Gel for Nails 2 Pcs 8 in 1 Clear Building Gel for Instant Apex Strengthening & Extension Beginner Friendly DIY Salon at Home Gifts for Women UV & LED Lamp Cured Needed
- Price
- $9.29
- Rating
- 4.4/5
- Reviews
- 4,639
- Age
- 3y ago
GAOY Clear Builder Gel for Nails 16ml Nail Strengthener in a Bottle Nail Extension Hard Gel Soak Off Long Lasting UV Light Cure Base Coat Top Coat Needed
- Price
- $6.93
- Rating
- 4.3/5
- Reviews
- 6,416
- Age
- 3y ago
Beetles Builder Gel for Nails 3 Colors 9 in 1 Nail Extension Sculpting Building Clear Nude Pink Hard Gel Kit with Base Top Coat for Pros Gifts for Women UV & LED Lamp Cured Needed
- Price
- $19.26
- Rating
- 4.4/5
- Reviews
- 2,969
- Age
- 3y ago
Beetles Builder Gel for Nails 0.51 fl oz Clear 8 in 1 Strengthening Thickening and Building Instant Apex Beginners Friendly & DIY Salon Manicure Gifts for Women LED & UV Lamp Needed
- Price
- $7.46
- Rating
- 4.4/5
- Reviews
- 13,614
- Age
- 5y ago
Trending
estimated 90-day click momentum
PEACECOLOR Builder Nail Gel Polish Set 6 Colors Pink Clear Nude Orange Builder Nail Gel Kit for Nails Apex Thickening Extension Strengthen Rubber Base Gel DIY Salon at Home
- Price
- $10.03
- Rating
- 4.1/5
- Reviews
- 176
- Age
- 6mo ago
GAOY Colored Builder Base 30g with a Brush 4-in-1 Long Lasting Nail Builder Gel Nude Pink Natural Jelly Soak Off UV Light Cure Nail Strengthening Light Pink
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 373
- Age
- 11mo ago
Beetles Builder Gel Nails Kit HEMA Free & Handheld Nail Lamp 8 in 1 Clear Natural Nude Building Gel with Base Top Coat for Thickening Strengthening Shaping Apex for Beginner DIY Salon at Home Gifts
- Price
- $21.78
- Rating
- 4.4/5
- Reviews
- 4,639
- Age
- 1y ago
SUPWEE 3D Nail Art Gel Clear and White Solid Builder Gel for Nails Non-Stick Hand Sculpture Hard Gels with Dual Form for Carving Patterns Decoration Nail Art Home Manicure DIY
- Price
- $8.81
- Rating
- 4.6/5
- Reviews
- 2,507
- Age
- 2y ago
GAOY Colored Builder Base 30g with a Brush 4-in-1 Long Lasting Nail Builder Gel Nude Pink Natural Jelly Soak Off UV Light Cure Nail Strengthening Rose Pink
- Price
- $9.73
- Rating
- 4.5/5
- Reviews
- 373
- Age
- 11mo ago
Newest
by launch datePEACECOLOR Builder Nail Gel Polish Set 6 Colors Pink Clear Nude Orange Builder Nail Gel Kit for Nails Apex Thickening Extension Strengthen Rubber Base Gel DIY Salon at Home
- Price
- $10.03
- Rating
- 4.1/5
- Reviews
- 176
- Age
- 6mo ago
GAOY Colored Builder Base 30g with a Brush 4-in-1 Long Lasting Nail Builder Gel Nude Pink Natural Jelly Soak Off UV Light Cure Nail Strengthening Light Pink
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 373
- Age
- 11mo ago
GAOY Colored Builder Base 30g with a Brush 4-in-1 Long Lasting Nail Builder Gel Nude Pink Natural Jelly Soak Off UV Light Cure Nail Strengthening Rose Pink
- Price
- $9.73
- Rating
- 4.5/5
- Reviews
- 373
- Age
- 11mo ago
Beetles Builder Gel Nails Kit HEMA Free & Handheld Nail Lamp 8 in 1 Clear Natural Nude Building Gel with Base Top Coat for Thickening Strengthening Shaping Apex for Beginner DIY Salon at Home Gifts
- Price
- $21.78
- Rating
- 4.4/5
- Reviews
- 4,639
- Age
- 1y ago
JODSONE 2Pcs 10ml Builder Gel for Nails Clear Builder Gel for Nail Thickening Solution Nail Extension Apex Building Long Lasting DIY Nail Art Gift for Women
- Price
- $6.08
- Rating
- 4.2/5
- Reviews
- 420
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
64
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 82%
Open market
8%
- beetles Gel Polish36%
- modelones28%
- GAOY16%
- IBD6%
- Orly4%
- APRÉS2%
- Open — no brand owns it (8 brands, 8%)
Demand
Builder Gel for Nails search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Builder Gel for Nails search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- builder gel for nails3.5M/yr
- builder gel2.3M/yr
- builder gel nail kit638K/yr
- hard gel for nails485K/yr
- beetles builder gel371K/yr
- hard gel285K/yr
- nail builder gel241K/yr
- luminary builder gel215K/yr
- gel builder for nails221K/yr
- builder gel kit172K/yr
Reviews and returns
What reviews say buyers love and hate about Builder Gel for Nails
We read the reviews and the return reasons for every product selling here.
“No adhesion what so ever”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Builder Gel for Nails questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data