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Buff Puffs for Face

Fail

The top 5 brands take 100% of clicks, so Buff Puffs for Face is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$727K/yr388K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
80%top-5 click share · 4 brands · 49 sellers

Flapen Score

Buff Puffs for Face against its category

The dotted line is the Beauty & Personal Care average. Past it, Buff Puffs for Face is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buff Puffs for Face market on Amazon at a glance

Shoppers on Amazon United States searched for Buff Puffs for Face 388K times last year and spent an estimated $727K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $727K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
16.4%
Market size, estimated
$727Ka year
Peak month
January1.2× the quietest month
Top search term
buff puff103K searches a year

02 · Price

A sale here is worth $11.43.

Listings sell for $11.43 on average, from $4.93 to $27.90. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $11.43 that is $46K to $57K a year per listing.

Average price
$11.43under the $15 to $100 sweet spot
Price range
$4.93–$27.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$46K–$57K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Bath & Bathing Accessories. It carries 6,609 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Bath & Bathing Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
6,609per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Buff Puffs for Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 220%
  • Brand 39%
  • Brand 43%

Demand

Buff Puffs for Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Buff Puffs for Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buff puff103K/yr
  • buff puff facial sponge72K/yr
  • buf puf32K/yr
  • buff puff exfoliating facial sponge24K/yr
  • exfoliating face sponge20K/yr
  • buf puf facial sponge19K/yr
  • exfoliating sponge for face15K/yr
  • face buffer12K/yr
  • facial exfoliating sponge9K/yr
  • exfoliating facial sponge10K/yr

Reviews and returns

What reviews say buyers love and hate about Buff Puffs for Face

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Cleansing”
20%of negative reviews mention “Hard Feel”
0.3%of orders come back
“way too rough”
A buyer, on “Hard Feel”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Buff Puffs for Face questions

Answered from the same tracked data.