bubble hair dye
Worth a lookShows low returns (0.9%), but weak search conversion (1.5%) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$21.89avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$7.89–$55.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,605.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 234K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bubble hair dye is a $75K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
bubble hair dye market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $88K–$109K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #685
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 73%
- Out of stock
- 11.1%
- Avg brand age
- 69 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
108
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
28%
Top 20: 67%
Open market
17%
- Daeng Gi Meo Ri25%
- Bigen22%
- eZn18%
- HAARAZ7%
- SEEDBEE6%
- Hoyu5%
- Open — no brand owns it (12 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 1.6×
Top bubble hair dye search terms
- korean hair dye91K/yr
- japanese hair dye47K/yr
- korean hair color16K/yr
- bigen speedy hair color13K/yr
- asian hair dye15K/yr
- hair dye korean10K/yr
- japanese hair color7K/yr
- korean hair color for women7K/yr
- speedy hair dye4K/yr
- ryo hair dye4K/yr
Top bubble hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Daeng Gi Meo Ri Korean Herbal Hair Dye Color Cream [Dark Brown] - PPD-Free Gray Coverage Hair Protection High-Keratin Formula 5 Oz](https://m.media-amazon.com/images/I/41Ew+2vP4mL.jpg)
Daeng Gi Meo Ri Korean Herbal Hair Dye Color Cream [Dark Brown] - PPD-Free Gray Coverage Hair Protection High-Keratin Formula 5 Oz
Daeng Gi Meo Ri$16.434.4★112 rev
eZn Pudding Hair Dye for Sensitive Scalps (Ash Beige) | No-Drip Ammonia-Free Long-Lasting Permanent Hair Color with 7 Fruit Extracts & Seed Oil Gentle Gray Coverage at Home Korean Hair Dye
eZn$16.783.8★684 rev
![Daeng Gi Meo Ri Korean Herbal Hair Dye Color Cream [Natural Brown] - PPD-Free Gray Coverage Hair Protection High-Keratin Formula 5 Oz](https://m.media-amazon.com/images/I/41iqadczIuL.jpg)
Daeng Gi Meo Ri Korean Herbal Hair Dye Color Cream [Natural Brown] - PPD-Free Gray Coverage Hair Protection High-Keratin Formula 5 Oz
Daeng Gi Meo Ri$16.424.3★718 rev
eZn Pudding Hair Dye for Sensitive Scalps (Mushroom Blond) | No-Drip Ammonia-Free Long-Lasting Permanent Hair Color with 7 Fruit Extracts & Seed Oil Gentle Gray Coverage at Home Korean Hair Dye
eZn$16.423.8★684 rev
Bigen Speedy Conditioning Color Refill: 6 Medium Brown - 3 Pack
Bigen$22.794.6★626 rev
Newest
by launch date
Hello Bubble Hair Color Dye Set Product of Korea - Pack of 1 (Ash Taupe Gray (7A))
Generic$39.643 rev
![Seven Eight Color Cream [No. 6 Natural Brown] Permanent Hair Color Kit with Brush & Tools Gray Hair Coverage Dye | Ammonia-Free & Fragrance-Free UV Protection (4.23 Fl Oz)](https://m.media-amazon.com/images/I/51puKI0UmaL.jpg)
Seven Eight Color Cream [No. 6 Natural Brown] Permanent Hair Color Kit with Brush & Tools Gray Hair Coverage Dye | Ammonia-Free & Fragrance-Free UV Protection (4.23 Fl Oz)
Herb Speedy$13.5737 rev
HAARAZ Instant Hair Dye Shampoo Ampoule Permanent Hair Color Dye - Paraben-Free 5-Minute Easy and Fast Coloring Keratin & Collagen Made in Korea (Dark Brown)
HAARAZ$19.04170 rev
HAARAZ Instant Hair Dye Shampoo Ampoule Permanent Hair Color Dye - Paraben-Free 5-Minute Easy and Fast Coloring for Gray Hair Coverage with Keratin & Collagen Made in Korea (Natural Brown)
HAARAZ$19.09170 rev
Korean Permanent Hair Dye Powder Hair Color Kit Medium Brown Gray Hair Coverage Plant-Based Formula Easy Application for Roots Short & Long Hair Vegan Just Mix with Water (3 Powder Packets)
SEEDBEE$11.84231 rev
Trending
90-day click momentumHello Bubble Hair Color Dye Set Product of Korea - Pack of 1 (Ash Taupe Gray (7A))
Generic$39.642.5★
Seven Eight Color Cream [No. 6 Natural Brown] Permanent Hair Color Kit with Brush & Tools Gray Hair Coverage Dye | Ammonia-Free & Fragrance-Free UV Protection (4.23 Fl Oz)
Herb Speedy$13.574.4★
eZn Pudding Hair Dye Ammonia Free Semi-Permanent Self Hair Dye DIY Kit included Gifts for Women Teen Gifts Keratin Made in Korea Beauty (Mushroom Blond 2 Pack)
eZn$29.403.7★
Daeng Gi Meo Ri Korean Herbal Hair Dye Color Cream [Dark Brown] - PPD-Free Gray Coverage Hair Protection High-Keratin Formula 5 Oz
Daeng Gi Meo Ri$16.434.4★
HAARAZ Instant Hair Dye Shampoo Ampoule Permanent Hair Color Dye - Paraben-Free 5-Minute Easy and Fast Coloring Keratin & Collagen Made in Korea (Dark Brown)
HAARAZ$19.044.2★
What buyers say about bubble hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely shade”
“Easy to use; no irritation”
“Good product and color came out beautifully”
“Natural hair color”
“No nasty smells”
“It does a fantastic job of providing thorough coverage”
“Applying is easy”
“my hair is soft”
“Worth the money”
“Does exactly what it says”
What buyers complain about
“Too dark”
“The worst dye hair”
“Not workable at all”
“Itching”
“It also makes ur hair super hard”
“It smells weird”
“It also fried my hair after only 10 minutes on my hair”
“now they look stained black”
“Waste of money”
“Complete trash”
Top return reasons
Common questions
- Is bubble hair dye profitable to sell on Amazon United States?
- The niche generates $75K/yr across 64 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the bubble hair dye niche?
- 18 brands and 108 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in bubble hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.9%.
- When does demand for bubble hair dye peak?
- Demand peaks in Mar–Apr; the busiest month runs 1.6× the quietest.
- What does it cost to enter the bubble hair dye niche?
- Listings span $7.89–$55.20; the average listing price is $21.89 (sweet spot $15–$100). The average incumbent carries 1,605 reviews — the moat a new listing must climb.