Is bubble bath gel nail polish profitable to sell on Amazon United States?

The niche generates $966K/yr across 22 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (48/100).

How competitive is the bubble bath gel nail polish niche?

4 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bubble bath gel nail polish?

Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 0.9%.

When does demand for bubble bath gel nail polish peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 8.3× the quietest.

What does it cost to enter the bubble bath gel nail polish niche?

Listings span $6.86–$56.16; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 5,251 reviews — the moat a new listing must climb.

bubble bath gel nail polish

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$20.33

avg listing price — sweet spot $15–$100

Price range

Great$6.86–$56.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$966K

$966K/yr · 2.1M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,251.41

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bubble bath gel nail polish is a $966K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 48/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

bubble bath gel nail polish market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $610K–$813K; units × avg price
Conversion rate: 2.2%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.7%
Avg brand age: 46 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

OPI91%
beetles Gel Polish6%
GAOY2%
Vishine2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 8.3×

Open Trend

Top bubble bath gel nail polish search terms

opi gel nail polish1.1M/yr -7.5%1.1% conv.
opi gel139K/yr +0.4%1.4% conv.
bubble bath gel nail polish146K/yr -15.7%4.4% conv.
bubble bunny opi gel67K/yr -0.4%2.7% conv.
opi gel polish120K/yr -13.4%1.0% conv.
opi bubble bunny gel43K/yr -52.7%2.5% conv.
gel nail polish opi57K/yr -1.8%1.1% conv.
opi gel nail polish kit109K/yr -40.5%0.8% conv.
opi bubble bunny gel polish24K/yr -28.0%2.1% conv.
opi gel nail polish set45K/yr +18.4%0.7% conv.

All search terms

Top bubble bath gel nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$21.524.5★624 rev

OPI GelColor Funny Bunny | Sheer Soft White Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$21.554.5★426 rev

OPI GelColor Lets Be Friends! | Opaque Soft Cool Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$22.854.5★276 rev

OPI$23.734.2★108 rev

Beetles Milky Pink Gel Nail Polish 15ml Nude Pink Jelly Neutral Color Polish Set Translucent Sheer Gel Nail Concealer Soak Off UV LED Nail Lamp French Nail Art Gifts for Women

beetles Gel Polish$6.864.5★13,080 rev

Newest

by launch date

OPI GelColor La Paz-itively Hot | Opaque Hot Cool-Toned Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz

OPI$21.36276 rev

3mo ago

OPI GelColor Blinded by the Ring Light | Opaque Soft Pastel Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz

OPI$21.4225 rev

3mo ago

OPI$24.00108 rev

4mo ago

OPI$23.73108 rev

5mo ago

OPI Nail Lacquer OPIm a Bubble Bunny | Sheer Neutral Pink Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026

OPI$11.90572 rev

5mo ago

What buyers say about bubble bath gel nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color50%

“Amazing color”

Quality-Overall11%

“quality is top tier”

Durability4%

“it is durable”

Ease Of Use4%

“Easy Peasy”

Value For Money3%

“Worth the money”

Ease Of Application3%

“Application is easy and smooth”

Stitch/Finish/Polish2%

“Natural, easy to apply, and incredible finish even if you are not experienced”

Soft Feel2%

“It goes on smooth”

Brightness/Shine/Glow2%

“this shine”

Advertised Vs Actual Product2%

“It was exactly what I needed”

What buyers complain about

Color18%

“the color was not what I expected”

Quality-Overall8%

“Bad quality”

Thickness8%

“not sheer enough”

Durability6%

“Does not last”

Moist/Dry6%

“Wont dry”

Smell6%

“it has a terribly strong chemical smell”

Value For Money5%

“Not worth the price”

Adhesion/Stickiness4%

“Sticky/tacky”

Functionality-Overall4%

“it wont cure I even thought my lamp wasnt working”

Allergies3%

“Allergic Reaction”

Top return reasons

Color51%

Advertised Vs Actual Product11%

Functionality-Overall7%

Thickness3%

Adhesion/Stickiness3%

Value For Money3%

Quality-Overall3%

Moist/Dry2%

Smell2%

Paint Quality2%

Common questions

Is bubble bath gel nail polish profitable to sell on Amazon United States?: The niche generates $966K/yr across 22 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (48/100).
How competitive is the bubble bath gel nail polish niche?: 4 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bubble bath gel nail polish?: Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 0.9%.
When does demand for bubble bath gel nail polish peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 8.3× the quietest.
What does it cost to enter the bubble bath gel nail polish niche?: Listings span $6.86–$56.16; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 5,251 reviews — the moat a new listing must climb.