btms 50
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$28.25avg listing price — sweet spot $15–$100
Review moat
Great161.82avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.02–$83.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$127K$127K/yr · 54K searches
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, btms 50 is a $127K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
btms 50 market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $113K–$141K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #1,650
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.1%
- Avg brand age
- 45 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- 33RD PARALLEL SOAP CO.55%
- FSbbTaibanle23%
- Hznxolrc22%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top btms 50 search terms
- btms 5024K/yr
- btms 50 conditioning emulsifier13K/yr
- btms7K/yr
- btms-504K/yr
- btm5K/yr
Top btms 50 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33rd PARALLEL | BTMS 50 (1 LBS / 16 Oz) Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (1 POUND)
33RD PARALLEL SOAP CO.$22.214.7★224 rev
FSbbTaibanle 10.6 oz BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More
FSbbTaibanle$15.954.7★99 rev
FSbbTaibanle BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More (16 oz)
FSbbTaibanle$20.304.7★99 rev
33rd PARALLEL | BTMS 50 (2 lbs / 32 oz) Bulk Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (2 POUNDS)
33RD PARALLEL SOAP CO.$40.794.7★32 rev
33rd PARALLEL | BTMS 50 (2 oz) Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (2 Ounces)
33RD PARALLEL SOAP CO.$10.144.4★160 rev
Newest
by launch dateFSbbTaibanle 10.6 oz BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More
FSbbTaibanle$15.9599 rev
FSbbTaibanle BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More (16 oz)
FSbbTaibanle$20.3099 rev
FSbbTaibanle 24.7 oz BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More
FSbbTaibanle$26.7899 rev
2.2lb BTMS 50 Conditioning Emulsifier for Making Leave-in Conditioner Premium BTMS 50 Conditioning Emulsifier Granules Higher Activity than BTMS 25 Suitable for Making Lotions Shampoos and More
Hznxolrc$47.09275 rev
33rd PARALLEL | BTMS 50 (5 lbs / 80 oz) Bulk Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (5 POUNDS)
33RD PARALLEL SOAP CO.$83.4817 rev
Trending
90-day click momentum33rd PARALLEL | BTMS 50 (2 lbs / 32 oz) Bulk Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (2 POUNDS)
33RD PARALLEL SOAP CO.$40.794.7★
33rd PARALLEL | BTMS 50 (5 lbs / 80 oz) Bulk Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (5 POUNDS)
33RD PARALLEL SOAP CO.$83.485.0★
33rd PARALLEL | BTMS 50 (2 oz) Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (2 Ounces)
33RD PARALLEL SOAP CO.$10.144.4★
FSbbTaibanle 10.6 oz BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More
FSbbTaibanle$15.954.7★
FSbbTaibanle BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More (16 oz)
FSbbTaibanle$20.304.7★
What buyers say about btms 50
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Exactly as described”
“Great value”
“I product works great”
“Perfect for curly hair products”
“Provides great lather”
“give it a nice feel”
“My favorite to use in skin care products”
“Easy to work with”
What buyers complain about
“What a waste of $12”
“But it has my stomach turning so bad because of the chemical smell”
“Take FOREVER to melt”
“dont use amazon for formulation ingredients”
Top return reasons
Common questions
- Is btms 50 profitable to sell on Amazon United States?
- The niche generates $127K/yr across 11 tracked products. 90-day search growth is -3.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the btms 50 niche?
- 3 brands and 4 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in btms 50?
- Top complaints mined from reviews: Value For Money, Smell, Heating. The return rate is 0.9%.
- When does demand for btms 50 peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the btms 50 niche?
- Listings span $10.02–$83.48; the average listing price is $28.25 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.