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Btms 50

Fail

The top 5 brands take 100% of clicks, so Btms 50 is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$127K/yr54K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
72%top-5 click share · 3 brands · 4 sellers

Flapen Score

Btms 50 against its category

The dotted line is the Beauty & Personal Care average. Past it, Btms 50 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Btms 50 market on Amazon at a glance

Shoppers on Amazon United States searched for Btms 50 54K times last year and spent an estimated $127K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
8.4%
Market size, estimated
$127Ka year
Peak month
May1.5× the quietest month
Top search term
btms 5024K searches a year

02 · Price

A sale here is worth $28.25.

Listings sell for $28.25 on average, from $10.02 to $83.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $28.25 that is $7K to $14K a year per listing.

Average price
$28.25inside the $15 to $100 sweet spot
Price range
$10.02–$83.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,650 within Conditioners. It carries 162 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#1,650in Conditioners
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
162per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Btms 50 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 223%
  • Brand 322%

Demand

Btms 50 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Btms 50 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • btms 5024K/yr
  • btms 50 conditioning emulsifier13K/yr
  • btms7K/yr
  • btms-504K/yr
  • btm5K/yr

Reviews and returns

What reviews say buyers love and hate about Btms 50

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Value For Money”
0.9%of orders come back
“What a waste of $12”
A buyer, on “Value For Money”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Btms 50 questions

Answered from the same tracked data.