- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $127K/yr54K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 72%top-5 click share · 3 brands · 4 sellers
Flapen Score
Btms 50 against its category
The dotted line is the Beauty & Personal Care average. Past it, Btms 50 is stronger. Inside it, weaker.
Market
The Btms 50 market on Amazon at a glance
Shoppers on Amazon United States searched for Btms 50 54K times last year and spent an estimated $127K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $127Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- btms 5024K searches a year
02 · Price
A sale here is worth $28.25.
Listings sell for $28.25 on average, from $10.02 to $83.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $28.25 that is $7K to $14K a year per listing.
- Average price
- $28.25inside the $15 to $100 sweet spot
- Price range
- $10.02–$83.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$14K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,650 within Conditioners. It carries 162 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #1,650in Conditioners
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 162per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Btms 50 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
33rd PARALLEL | BTMS 50 (1 LBS / 16 Oz) Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (1 POUND)
- Price
- $22.21
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 4y ago

FSbbTaibanle 10.6 oz BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More
- Price
- $15.95
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago

FSbbTaibanle BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More (16 oz)
- Price
- $20.30
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago

33rd PARALLEL | BTMS 50 (2 lbs / 32 oz) Bulk Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (2 POUNDS)
- Price
- $40.79
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 2y ago

33rd PARALLEL | BTMS 50 (2 oz) Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (2 Ounces)
- Price
- $10.14
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 4y ago
Trending
estimated 90-day click momentum
33rd PARALLEL | BTMS 50 (2 lbs / 32 oz) Bulk Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (2 POUNDS)
- Price
- $40.79
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 2y ago

33rd PARALLEL | BTMS 50 (5 lbs / 80 oz) Bulk Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (5 POUNDS)
- Price
- $83.48
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 2y ago

33rd PARALLEL | BTMS 50 (2 oz) Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (2 Ounces)
- Price
- $10.14
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 4y ago

FSbbTaibanle 10.6 oz BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More
- Price
- $15.95
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago

FSbbTaibanle BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More (16 oz)
- Price
- $20.30
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago
Newest
by launch date
FSbbTaibanle 10.6 oz BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More
- Price
- $15.95
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago

FSbbTaibanle BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More (16 oz)
- Price
- $20.30
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago

FSbbTaibanle 24.7 oz BTMS 50 Conditioning Emulsifier granules 100% derived from plant-basedIdeal for Leave-in Conditioner Lotions Shampoos and More
- Price
- $26.78
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago

2.2lb BTMS 50 Conditioning Emulsifier for Making Leave-in Conditioner Premium BTMS 50 Conditioning Emulsifier Granules Higher Activity than BTMS 25 Suitable for Making Lotions Shampoos and More
- Price
- $47.09
- Rating
- 4.7/5
- Reviews
- 275
- Age
- 1y ago

33rd PARALLEL | BTMS 50 (5 lbs / 80 oz) Bulk Conditioning Emulsifier | 100% Natural Plant Derived | Behentrimonium Methosulfate Cetearyl Alcohol Emulsifying Conditioner | Product of USA (5 POUNDS)
- Price
- $83.48
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- 33RD PARALLEL SOAP CO.55%
- FSbbTaibanle23%
- Hznxolrc22%
Demand
Btms 50 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Btms 50 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- btms 5024K/yr
- btms 50 conditioning emulsifier13K/yr
- btms7K/yr
- btms-504K/yr
- btm5K/yr
Reviews and returns
What reviews say buyers love and hate about Btms 50
We read the reviews and the return reasons for every product selling here.
“What a waste of $12”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Btms 50 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









