- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $127K/yr54K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 72%top-5 click share · 3 brands · 4 sellers
Flapen Score
Btms 50 against its category
The dotted line is the Beauty & Personal Care average. Past it, Btms 50 is stronger. Inside it, weaker.
Market
The Btms 50 market on Amazon at a glance
Shoppers on Amazon United States searched for Btms 50 54K times last year and spent an estimated $127K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $127Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- btms 5024K searches a year
02 · Price
A sale here is worth $28.25.
Listings sell for $28.25 on average, from $10.02 to $83.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $28.25 that is $7K to $14K a year per listing.
- Average price
- $28.25inside the $15 to $100 sweet spot
- Price range
- $10.02–$83.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$14K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,650 within Conditioners. It carries 162 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #1,650in Conditioners
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 162per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Btms 50 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Brand 155%
- Brand 223%
- Brand 322%
Demand
Btms 50 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Btms 50 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- btms 5024K/yr
- btms 50 conditioning emulsifier13K/yr
- btms7K/yr
- btms-504K/yr
- btm5K/yr
Reviews and returns
What reviews say buyers love and hate about Btms 50
We read the reviews and the return reasons for every product selling here.
“What a waste of $12”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Btms 50 questions
Answered from the same tracked data.









