Is btllssh lashes profitable to sell on Amazon United States?

The niche generates $16K/yr across 29 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (38/100).

How competitive is the btllssh lashes niche?

5 brands and 6 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in btllssh lashes?

Top complaints mined from reviews: Size-Overall, Eyelash Quality, Thickness. The return rate is 0.9%.

When does demand for btllssh lashes peak?

Demand peaks in Aug; the busiest month runs 2.4× the quietest.

What does it cost to enter the btllssh lashes niche?

Listings span $6.85–$21.95; the average listing price is $10.49 (sweet spot $15–$100). The average incumbent carries 3,081 reviews — the moat a new listing must climb.

btllssh lashes

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$6.85–$21.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.49

avg listing price — sweet spot $15–$100

Review moat

Okay3,080.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Market size

Bad$16K

$16K/yr · 63K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, btllssh lashes is a $16K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 38/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

btllssh lashes market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $21K–$26K; units × avg price
Conversion rate: 2.4%
Avg BSR: #484
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

JIMIRE66%
BTLLSSH31%
EYDEVRO1%
Focipeysa1%
Kiromiro1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.4×

Open Trend

Top btllssh lashes search terms

jimire lashes20K/yr +2.5%3.6% conv.
btllssh lashes33K/yr -24.2%1.5% conv.
jimire5K/yr -4.4%4.2% conv.
jimire eyelashes2K/yr +25.6%3.2% conv.
jimire mink lashes2K/yr -17.4%7.1% conv.
classic cat eye 16mm250/yr -34.0%6.5% conv.
jimire mink lashes fluffy cat eye lashes wispy 6d volume false eyelashes that look like extensions thick soft curly fake lashes 7 pairs pack231/yr -73.2%20.0% conv.
jimire mink lashes fluffy cat eye lashes wispy 6d238/yr -94.9%0.0% conv.

All search terms

Top btllssh lashes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JIMIRE Natural Self Adhesive Eyelashes Wispy Pre Glued Lash Clusters No Glue Needed Lashes Reusable Self Adhesive Lash Clusters Easy to Apply 9-12MM Eyelash Clusters for Clean Makeup Look

JIMIRE$9.304.2★14,621 rev

JIMIRE Mink Lashes Wispy Cat Eye Lashes Full 6D Volume False Eyelashes that Look Like Extensions 16MM Thick Soft D-Curly Fake Lashes 7 Pairs Pack

JIMIRE$8.384.4★5,425 rev

JIMIRE Demi-wispies Faux Mink Eyelashes with Clear Band Russian Strip Lashes Fluffy Natural Look Wispy Light 13MM Short False Eyelashes Invisible Small 3D Fake Lashs Pack 7 Pairs

JIMIRE$8.424.2★1,413 rev

BTLLSSH False Eyelashes 15-18mm 3 Styles 27 Pair PACK Mix Cross Fluffy Natural Look Luxury Volume Faux Mink Lashes Reusable Strip Lashes Mulitpack

BTLLSSH$19.494.6★38 rev

8Pairs Wispy Mink Lashes Fluffy Eye Lashes Natural Look 5D Volume Fake Eyelashes Pack 3D622 by BTLLSSH

BTLLSSH$8.974.5★257 rev

Newest

by launch date

JIMIRE Fox Eye Lashes Faux Mink Lashes Fluffy Cat Eye Lashes Natural Look 15MM Wispy False Eyelashes Look Like Extensions Pestaas Postizas Naturales 7 Pairs Pack

JIMIRE$8.515,425 rev

3mo ago

Anime Lash Clusters Natural Eyelash Clusters Manga Cluster Eyelash Extensions 8-16MM Individual Cluster Lashes 132Pcs Lashes Clusters Pestaas Postizas Naturales by JIMIRE

JIMIRE$9.571,293 rev

5mo ago

JIMIRE Manga Lash Clusters Wispy Fluffy Cluster Eyelash Extensions CC Curly 14-18MM Fluffy Eyelash Clusters Easy to Apply DIY Thick Volume Individual Lashes Extensions at Home 162Pcs Pack

JIMIRE$10.04503 rev

7mo ago

BTLLSSH Natural Lashes Vivid Effect Short Eyelashes Mix Long Wispy False Mink Lash Pack 16 Pair Fluffy Cat Eye Strip Eyelash Weightless & Reusable Easy to Apply Fake Lashes for Beginners Daily Makeup

BTLLSSH$10.0614 rev

12mo ago

BTLLSSH False Eyelashes 15-18mm 3 Styles 27 Pair PACK Mix Cross Fluffy Natural Look Luxury Volume Faux Mink Lashes Reusable Strip Lashes Mulitpack

BTLLSSH$19.4938 rev

1y ago

What buyers say about btllssh lashes

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality39%

“easy to add to your lash line”

Quality-Overall9%

“Good quality and easy to put”

Ease Of Application6%

“Application wasnt hard, and once on, they stayed in place pretty well”

Value For Money6%

“Worth the money”

Soft Feel5%

“They are super soft”

Weight Light5%

“The band is lightweight”

Ease Of Use4%

“Easy to use”

Comfort-Overall4%

“are very comfortable”

Color3%

“Bold and beautiful”

Size-Overall2%

“Perfect fit”

What buyers complain about

Size-Overall14%

“Huge”

Eyelash Quality12%

“Lashes”

Thickness11%

“Band not super thick”

Adhesion/Stickiness8%

“less glue on them”

Quality-Overall7%

“Poor quality”

Durability4%

“they break easy”

Comfort-Overall3%

“Not the most comfortable”

Shape/Style3%

“Not my style”

Stiffness3%

“Very stiff”

Hard Feel2%

“They aren't the softest band I've had”

Top return reasons

Advertised Vs Actual Product26%

Size-Overall19%

Eyelash Quality13%

Adhesion/Stickiness10%

Shape/Style7%

Quality-Overall5%

Material Quality3%

Defective Material/Parts2%

Thickness2%

Functionality-Overall2%

Common questions

Is btllssh lashes profitable to sell on Amazon United States?: The niche generates $16K/yr across 29 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (38/100).
How competitive is the btllssh lashes niche?: 5 brands and 6 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in btllssh lashes?: Top complaints mined from reviews: Size-Overall, Eyelash Quality, Thickness. The return rate is 0.9%.
When does demand for btllssh lashes peak?: Demand peaks in Aug; the busiest month runs 2.4× the quietest.
What does it cost to enter the btllssh lashes niche?: Listings span $6.85–$21.95; the average listing price is $10.49 (sweet spot $15–$100). The average incumbent carries 3,081 reviews — the moat a new listing must climb.