Btl Braiding Gel
FailThe top 5 brands take 100% of clicks, so Btl Braiding Gel is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $74K/yr54K searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 84%top-5 click share · 4 brands · 41 sellers
Flapen Score
Btl Braiding Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Btl Braiding Gel is stronger. Inside it, weaker.
Market
The Btl Braiding Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Btl Braiding Gel 54K times last year and spent an estimated $74K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $74Ka year
- Top search term
- btl braiding gel38K searches a year
02 · Price
A sale here is worth $26.52.
Listings sell for $26.52 on average, from $9.85 to $60.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $26.52 that is $7K to $13K a year per listing.
- Average price
- $26.52inside the $15 to $100 sweet spot
- Price range
- $9.85–$60.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,442 within Gels. It carries 1,406 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #1,442in Gels
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,406per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Btl Braiding Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BTL Family size 16 Fl oz. BTL Professional BRAIDING GEL Extreme Performance LEVEL 5
- Price
- $17.48
- Rating
- 4.7/5
- Reviews
- 576
- Age
- 4y ago

VANESSA BTL Professional Extreme Performance Braiding Gel Level 5
- Price
- $12.85
- Rating
- 4.5/5
- Reviews
- 789
- Age
- 5y ago

BTl Professional Braiding Gel Supreme Performance
- Price
- $18.01
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 3y ago

BTL Braiders Hands Dry Defense Ultimate Hold Conditioning Gel 16 OZ BTLG04-16 0
- Price
- $19.21
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 4y ago

VANESSA BTL Professional Supreme Performance Braiding Gel Level 4
- Price
- $12.35
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 5y ago
Trending
estimated 90-day click momentum
BTL Family size 16 Fl oz. BTL Professional BRAIDING GEL Extreme Performance LEVEL 5
- Price
- $17.48
- Rating
- 4.7/5
- Reviews
- 576
- Age
- 4y ago

BTl Professional Braiding Gel Supreme Performance
- Price
- $18.01
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 3y ago

BTL
- Price
- $36.84
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 3y ago

BTL Braiders Hands Dry Defense Ultimate Hold Conditioning Gel 16 OZ BTLG04-16 0
- Price
- $19.21
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 4y ago

BTL Braiding Gel Supreme 72 Oz Bulk Super Size Jar - Ultimate Hair Styling Solution for Braids Locs & Twists | Long-Lasting Strong Hold | Non-Greasy & Lightweight Formula | Natural Ingredients
- Price
- $60.46
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 3y ago
Newest
by launch date
BTL Braiding Gel Supreme 72 Oz Bulk Super Size Jar - Ultimate Hair Styling Solution for Braids Locs & Twists | Long-Lasting Strong Hold | Non-Greasy & Lightweight Formula | Natural Ingredients
- Price
- $60.46
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 3y ago

BTL
- Price
- $36.84
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 3y ago

BTl Professional Braiding Gel Supreme Performance
- Price
- $18.01
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 3y ago

BTL braiding gel
- Price
- $51.68
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 3y ago

BTL Braiders Hands Dry Defense Ultimate Hold Conditioning Gel 16 OZ BTLG04-16 0
- Price
- $19.21
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
41
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Generic64%
- BabyFaceDiary27%
- BTL6%
- AllDay Locks3%
Demand
Btl Braiding Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 11 of 12 months tracked
Search terms
Top Btl Braiding Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- btl braiding gel38K/yr
- btl8K/yr
- blt braiding gel4K/yr
- btl gel4K/yr
Reviews and returns
What reviews say buyers love and hate about Btl Braiding Gel
We read the reviews and the return reasons for every product selling here.
“It left a powdery residue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Btl Braiding Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









