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Btl Braiding Gel

Fail

The top 5 brands take 100% of clicks, so Btl Braiding Gel is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$74K/yr54K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
84%top-5 click share · 4 brands · 41 sellers

Flapen Score

Btl Braiding Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Btl Braiding Gel is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Btl Braiding Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Btl Braiding Gel 54K times last year and spent an estimated $74K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
5.1%
Market size, estimated
$74Ka year
Top search term
btl braiding gel38K searches a year

02 · Price

A sale here is worth $26.52.

Listings sell for $26.52 on average, from $9.85 to $60.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $26.52 that is $7K to $13K a year per listing.

Average price
$26.52inside the $15 to $100 sweet spot
Price range
$9.85–$60.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,442 within Gels. It carries 1,406 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#1,442in Gels
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,406per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Btl Braiding Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 227%
  • Brand 36%
  • Brand 43%

Demand

Btl Braiding Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 11 of 12 months tracked

Search terms

Top Btl Braiding Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • btl braiding gel38K/yr
  • btl8K/yr
  • blt braiding gel4K/yr
  • btl gel4K/yr

Reviews and returns

What reviews say buyers love and hate about Btl Braiding Gel

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Residue”
0.6%of orders come back
“It left a powdery residue”
A buyer, on “Residue”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Btl Braiding Gel questions

Answered from the same tracked data.