Btartbox Top Coat

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

7.8%

Market size, estimated

$177Ka year

Peak month

May1.9× the quietest month

Top search term

builder gel and top coat79K searches a year

Listings sell for $10.71 on average, from $5.75 to $25.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $10.71 that is $3K to $5K a year per listing.

Average price

$10.71under the $15 to $100 sweet spot

Price range

$5.75–$25.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.2%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #163 within Base & Top Coats. It carries 7,047 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#163in Base & Top Coats

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

7,047per listing

Listings tracked

30

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months