Brush Rollers for Hair
FailShoppers spend an estimated $27K a year here, so Brush Rollers for Hair is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $27K/yr67K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 58%top-5 click share · 11 brands · 32 sellers
Flapen Score
Brush Rollers for Hair against its category
The dotted line is the Beauty & Personal Care average. Past it, Brush Rollers for Hair is stronger. Inside it, weaker.
Market
The Brush Rollers for Hair market on Amazon at a glance
Shoppers on Amazon United States searched for Brush Rollers for Hair 67K times last year and spent an estimated $27K. The top 5 brands take 88% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $27Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- brush rollers for hair23K searches a year
02 · Price
A sale here is worth $11.08.
Listings sell for $11.08 on average, from $4.60 to $22.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.08 that is $1K to $3K a year per listing.
- Average price
- $11.08under the $15 to $100 sweet spot
- Price range
- $4.60–$22.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #273 within Hair Rollers. It carries 1,908 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #273in Hair Rollers
- Average rating
- 4.09 starsAmazon United States average 4.42 stars
- Average reviews
- 1,908per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Brush Rollers for Hair products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ALAZCO 14 pc Vintage Style Hair Roller Medium BRUSH ROLLERS & PINS Mesh Hair Curlers With Bristles 2.5x 3/4 with Flexible Locking Pins
- Price
- $11.82
- Rating
- 4.3/5
- Reviews
- 873
- Age
- 5y ago

Willbond 20 Pack Vintage Hair Rollers with Pins Medium Wire Mesh Brush Rollers for Women No Heat Hair Curlers for Curls and Waves Black 2.5 x 1.4 Inch
- Price
- $16.16
- Rating
- 3.8/5
- Reviews
- 892
- Age
- 6y ago

12 pc Vintage Style Hair Rollers BRUSH ROLLERS & 12 PINS - Mesh Hair Curlers with Bristles 3x 7/8 (12 Large Rollers & Pins)
- Price
- $11.97
- Rating
- 4.4/5
- Reviews
- 597
- Age
- 5y ago

Annie Wire Mesh Rollers Medium 7/8 Inch Hair Curlers for Defined Curls & Waves Heatless Styling Tools for All Hair Types 12 Count (Green)
- Price
- $5.77
- Rating
- 3.8/5
- Reviews
- 2,233
- Age
- 13y ago

Willbond 20 Pcs Vintage Hair Rollers 2.5 x 0.7 Small Brush Rollers with Picks Black Wire Mesh Curlers Flexible Locking Pins for Women Thin Short Hair Curls Styling Waves Traveling Daily Salon
- Price
- $12.07
- Rating
- 3.9/5
- Reviews
- 494
- Age
- 6y ago
Trending
estimated 90-day click momentum
30Pcs Plastic Hair Curlers Rollers Set Snap on Rollers Self Grip Hairdressing Curlers Hair Curlers No Heat Hair Rollers for Long Medium Short Thin Fine Hair with Mini Comb (5 Sizes)
- Price
- $10.03
- Rating
- 4.3/5
- Reviews
- 515
- Age
- 2y ago

4 Sizes Self-Grip Hair Rollers Set for Long Short Hair and Bangs - 50 Pcs with Clips (25mm 36mm 48mm 60mm) Pink
- Price
- $10.09
- Rating
- 4.3/5
- Reviews
- 2,325
- Age
- 2y ago

Annie Wire Mesh Rollers Medium 7/8 Inch Hair Curlers for Defined Curls & Waves Heatless Styling Tools for All Hair Types 12 Count (Green)
- Price
- $5.77
- Rating
- 3.8/5
- Reviews
- 2,233
- Age
- 13y ago

ALAZCO 14 pc Vintage Style Hair Roller Medium BRUSH ROLLERS & PINS Mesh Hair Curlers With Bristles 2.5x 3/4 with Flexible Locking Pins
- Price
- $11.82
- Rating
- 4.3/5
- Reviews
- 873
- Age
- 5y ago

2 Pack (TOTAL 8 ROLLERS w/ 8 Pins) HAIR STYLING BRUSH ROLLERS & PINS Hair Curlers 3 x 1 1/8 Bristles
- Price
- $11.63
- Rating
- 4.2/5
- Reviews
- 731
- Age
- 14y ago
Newest
by launch date
5 Size Hair Rollers 72Pcs Roller Set Hair Curlers for Blowout Look Long Short Hair Jumbo Large Big Small 30 Hair Rollers 40 Roller Clips Tail Comb Storage Bag
- Price
- $9.94
- Rating
- 4.2/5
- Reviews
- 801
- Age
- 2y ago

4 Sizes Self-Grip Hair Rollers Set for Long Short Hair and Bangs - 50 Pcs with Clips (25mm 36mm 48mm 60mm) Pink
- Price
- $10.09
- Rating
- 4.3/5
- Reviews
- 2,325
- Age
- 2y ago

30Pcs Plastic Hair Curlers Rollers Set Snap on Rollers Self Grip Hairdressing Curlers Hair Curlers No Heat Hair Rollers for Long Medium Short Thin Fine Hair with Mini Comb (5 Sizes)
- Price
- $10.03
- Rating
- 4.3/5
- Reviews
- 515
- Age
- 2y ago

DONNA Wire Mesh Hair Rollers 1.75 Inch Jumbo Size 6 Pack Lightweight Metal Curlers for Smooth Voluminous Waves Durable Wire Construction for Heatless Styling Purple
- Price
- $8.81
- Rating
- 4.0/5
- Reviews
- 137
- Age
- 2y ago

ALAZCO 28 pc Vintage Style Hair Roller Medium BRUSH ROLLERS & PINS Mesh Hair Curlers With Bristles 2.5x 3/4 with Flexible Locking Pins
- Price
- $22.02
- Rating
- 4.2/5
- Reviews
- 114
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
32
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 98%
Open market
8%
- ALAZCO36%
- WILLBOND23%
- Annie22%
- Conair4%
- Hair Accessories4%
- DONNA3%
- Open — no brand owns it (5 brands, 8%)
Demand
Brush Rollers for Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Brush Rollers for Hair search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brush rollers for hair23K/yr
- brush hair rollers13K/yr
- brush rollers12K/yr
- brush rollers for hair with picks6K/yr
- vintage hair rollers5K/yr
- wire mesh rollers4K/yr
- wire mesh hair rollers4K/yr
Reviews and returns
What reviews say buyers love and hate about Brush Rollers for Hair
We read the reviews and the return reasons for every product selling here.
“pulls out hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brush Rollers for Hair questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









