brush for short hair
Skip itSoft demand (-16.6% this quarter) — this niche doesn't clear our bar today.
Price range
Great$5.62–$47.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.99avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,078.82avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$125K$125K/yr · 130K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, brush for short hair is a $125K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
brush for short hair market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $112K–$140K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #338
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 2.1%
- Avg brand age
- 49 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
44
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
12%
- Cricket44%
- Wet Brush30%
- Bounce Curl6%
- KINTEGOOD3%
- Auhrjomra2%
- Conair2%
- Open — no brand owns it (10 brands, 12%)
Demand
Weekly Amazon search volume, last 20 weeks — -16.6% search growth over the last 90 days.Top brush for short hair search terms
- volume brush30K/yr
- volumizing brush13K/yr
- cricket hair brush10K/yr
- cricket brush10K/yr
- wet brush round brush8K/yr
- cricket hair brushes for women8K/yr
- cricket static free volumizer brush8K/yr
- wet round brush6K/yr
- round wet brush5K/yr
- cricket brushes for hair5K/yr
Top brush for short hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wet Brush Volumizing Round Brush for Fine to Medium Hair - Salon Blow-Out Less Pain & Breakage Lightweight Boar Bristle Detangles & Removes Knots
Wet Brush$11.154.3★4,358 rev
Wet Brush Straighten & Style Round Brush - for All Hair Types - A Perfect Blow Out with Less Pain Effort and Breakage - Open Barrel Design For High Speed Drying In Less Time Black
Wet Brush$13.584.2★1,647 rev
Cricket Static Free Fast Flo Color Vent Hair Brush - Quick and Blow Drying Detangling and Frizz-Free Styling - Anti-Static Bristles Ideal for All Hair Types So Rad (Red)
Cricket$10.224.7★751 rev
Cricket Static Free Fast Flo Vent Hair Brush - Quick Blow Drying Easy Styling and Tangle-Free Detangling for All Hair Types Long Short Thick Thin Curly Straight and Wavy
Cricket$9.584.7★2,278 rev
Cricket Static Free Volumizer Hair Brush - Blow Drying Styling and Detangling All Hair Types Long Short Thick Thin Curly Straight and Wavy (Black)
Cricket$9.574.5★1,682 rev
Newest
by launch date
KINTEGOOD Boar Bristle Hair Brush Volumizing Root Lift Comb for Men and Women Curved Design with Non-Slip Long Handle
KINTEGOOD$6.8442 rev
Curl Defining Brush Curly Hair Brush Defining for Curls Waves & Coils Volume Styling WomenS Curls Reduce Pulling Frizz Funny Cat Ear Designs - Pink
TULOBI$5.74257 rev
Curl Defining Brush Curly Hair Brush Slick Back Hair Brush For Combing and Shaping Curls in All Hairstyles to Reduce Pulling (Green)
HEZ$8.851,406 rev
EcoTools Better Brush Volumizing Round Brush 1 Count
EcoTools$13.27199 rev
Bounce Curl Volume EdgeLift Brush 5-in-1 Tool for Volumized Defined Curls Waves & Coils - Blue
Bounce Curl$28.992,908 rev
Trending
90-day click momentum
Cricket Static Free Volumizer Hair Brush - Styling and Detangling All Hair Types Long Short Thick Thin Curly Straight and Wavy So Rad (Red)
Cricket$9.584.5★
Cricket Static Free Volumizer Hair Brush - Styling and Detangling All Hair Types Long Short Thick Thin Curly Straight and Wavy The Alibi (Hot Pink)
Cricket$9.564.5★
Cricket Static Free Volumizer Hair Brush - Styling and Detangling All Hair Types Long Short Thick Thin Curly Straight and Wavy Happy Hair (Sky Blue)
Cricket$9.584.5★
Cricket Technique Thermal Hair Brush #310 1 for Curling and Styling Heat-Retaining Barrel with Anti-Static Tourmaline Bristles Round Thermal Brush Ideal for All Hair Types
CRICKET$17.014.4★
Wavytalk Thermal Brush Blowout Boost 1.5 inch Heated Round Brush for Blowout Look Dual Voltage Pink Sakura Tourmaline Ceramic Negative Ion Technology 5 Temperature Settings Less Damage
wavytalk$47.364.2★
What buyers say about brush for short hair
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, exactly as described, and arrived on time”
“Ease of use”
“easy to style”
“Cute brush”
“Great Value”
“Great for curly hair”
“is exactly what helps straighten the hair out”
“Great hair dryer”
“Smooth and Silky”
“Effective in use”
What buyers complain about
“Broken”
“My hair is too short”
“my hair also doesnt hold with this one at all”
“Not good for shorter hair”
“It did heat up”
“Will not turn on”
“Cheaply made”
“Not worth the price”
“Bulky, not worth it”
“Received used product”
Top return reasons
Common questions
- Is brush for short hair profitable to sell on Amazon United States?
- The niche generates $125K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the brush for short hair niche?
- 16 brands and 44 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in brush for short hair?
- Top complaints mined from reviews: Durability, Size-Overall, Hair Related. The return rate is 2.5%.
- What does it cost to enter the brush for short hair niche?
- Listings span $5.62–$47.36; the average listing price is $13.99 (sweet spot $15–$100). The average incumbent carries 3,079 reviews — the moat a new listing must climb.