Is brush blender cleaner profitable to sell on Amazon United States?

The niche generates $3K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (35/100).

How competitive is the brush blender cleaner niche?

10 brands and 14 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in brush blender cleaner?

Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Quality-Overall. The return rate is 3.8%.

When does demand for brush blender cleaner peak?

Demand peaks in Dec; the busiest month runs 23.4× the quietest.

What does it cost to enter the brush blender cleaner niche?

Listings span $10.27–$32.31; the average listing price is $22.40 (sweet spot $15–$100). The average incumbent carries 4,740 reviews — the moat a new listing must climb.

brush blender cleaner

Skip it

A small market ($3K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great$22.40

avg listing price — sweet spot $15–$100

Price range

Great$10.27–$32.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Review moat

Bad4,740.3

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$3K

$3K/yr · 19K searches

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon United States niche tracking, brush blender cleaner is a $3K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

brush blender cleaner market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $17K–$22K; units × avg price
Conversion rate: 0.7%
Avg BSR: #89
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 19.6%
Avg brand age: 26 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

22%

RICRIS18%
Hsei16%
OctHope13%
senbowe11%
Alyfini10%
AUEAR10%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — -7.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 23.4×

Open Trend

Top brush blender cleaner search terms

makeup washing machine3K/yr +2.5%0.4% conv.
beauty swirl cosmetic brush cleaner6K/yr -11.7%0.2% conv.
cosmetic brush cleaner machine3K/yr -7.7%1.2% conv.
makeup brush spinner2K/yr -19.9%1.7% conv.
beautyswirl - cosmetic brush cleaner2K/yr +17.5%0.0% conv.
alyfini makeup brush cleaner745/yr -40.8%3.3% conv.
automatic electric makeup brush cleaner413/yr -6.1%0.0% conv.
cozy luna brush cleaner624/yr +0.0%0.0% conv.

All search terms

Top brush blender cleaner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RICRIS Electric Makeup Brush Cleaner and Dryer Machine - Super Fast Clean and Dry Make Up Brushes - Automatic Cosmetic Brush Spinner Washer Tools

RICRIS$23.394.2★20,251 rev

Hsei Mini Washing Machine Makeup Brush Cleaner Plastic Electric Automatic Washing Machine Sponge Cleaner for Ladies

Hsei$10.723.7★1,943 rev

3 IN 1 Electric Makeup Brush Cleaner Machine With Makeup Brush Dryer-Holder-Portable Automatic USB Cosmetic Brushes Cleaner Tool for All Size Beauty Makeup Brush Set Eyeshadow Blush Brush

OctHope$28.154.0★698 rev

Senbowe Upgraded Makeup Brush Cleaner and Dryer Machine Electric Cosmetic Automatic Brush Spinner with 8 Size Rubber Collars Wash and Dry in Seconds Deep Cosmetic Brush Spinner for All Size Brushes

senbowe$16.374.2★9,570 rev

Alyfini Electric Makeup Brush Cleaner Machine Powerful Friction Removes Residue on Make up Brushes Set/Sponge/Powder Puffs Efficient Cleaning Portable Spinning Washer Save Cleanser & Shampoo

Alyfini$24.834.2★4,626 rev

Newest

by launch date

3 IN 1 Electric Makeup Brush Cleaner Machine With Drying Function Automatic Cleaner Brushes Cleaner Cosmetic Make Up Brush Machine for All Size Beauty Makeup Brush Set Gift for Mother Girlfriend

Poputra$20.7141 rev

2mo ago

3-in-1 Electric Makeup Brush Cleaner & Dryer Automatic Brush Cleaner Machine with Deep Cleaning & Adjustable Drying USB-Powered for All Size Makeup Brushes Blush Brushes & Sponges

BIKTIC$29.35113 rev

5mo ago

3 IN 1 Electric Makeup Brush Cleaner Automatic Makeup Brush Cleaner with Makeup Brush Dryer Portable USB Deep Cleaning for All Size Beauty Makeup Brush Set Blush Brush (Grey)

ATIDIE$32.311,263 rev

1y ago

3 IN 1 Electric Makeup Brush Cleaner Machine With Makeup Brush Dryer-Holder-Portable Automatic USB Cosmetic Brushes Cleaner Tool for All Size Beauty Makeup Brush Set Eyeshadow Blush Brush

OctHope$28.15698 rev

1y ago

Senbowe Upgraded Makeup Brush Cleaner and Dryer Machine Electric Cosmetic Automatic Brush Spinner with 8 Size Rubber Collars Wash and Dry in Seconds Deep Cosmetic Brush Spinner for All Size Brushes

senbowe$16.379,570 rev

3y ago

What buyers say about brush blender cleaner

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning35%

“Easy to clean”

Ease Of Use18%

“Easy to Use”

Moist/Dry6%

“The dryer is great”

Quality-Overall5%

“good machine”

Value For Money4%

“Reasonable price”

Cleansing3%

“It cleans really well, dries fast, and leaves my brushes ready to use again”

Efficiency3%

“Its effective and does what its supposed to”

Brush Quality3%

“Helped brush cleaner”

Size-Overall3%

“convenient size Everything is very easy to use”

Design-Overall2%

“the design is beautiful”

What buyers complain about

Ease Of Cleaning24%

“not a cleaning”

Functionality-Overall12%

“Not functional”

Quality-Overall7%

“Poor quality”

Size-Overall6%

“Its too small”

Durability6%

“broke after a couple of uses”

Moist/Dry5%

“it was not dry”

Value For Money4%

“Dont waist your money”

Charging4%

“A tiny bit of water splashed into the charging port”

Leak-Proof3%

“the second you turn it on even with water under the fill line it leaked into the battery pack”

Strength3%

“The device felt flimsy to begin with”

Top return reasons

Functionality-Overall21%

Size-Overall14%

Defective Material/Parts14%

Ease Of Cleaning11%

Advertised Vs Actual Product8%

Leak-Proof4%

Product Condition4%

Quality-Overall3%

Charging3%

Value For Money2%

Common questions

Is brush blender cleaner profitable to sell on Amazon United States?: The niche generates $3K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (35/100).
How competitive is the brush blender cleaner niche?: 10 brands and 14 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in brush blender cleaner?: Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Quality-Overall. The return rate is 3.8%.
When does demand for brush blender cleaner peak?: Demand peaks in Dec; the busiest month runs 23.4× the quietest.
What does it cost to enter the brush blender cleaner niche?: Listings span $10.27–$32.31; the average listing price is $22.40 (sweet spot $15–$100). The average incumbent carries 4,740 reviews — the moat a new listing must climb.