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Brush Blender Cleaner

Fail

Shoppers spend an estimated $3K a year here, so Brush Blender Cleaner is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$3K/yr19K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
78%top-5 click share · 10 brands · 14 sellers

Flapen Score

Brush Blender Cleaner against its category

The dotted line is the Beauty & Personal Care average. Past it, Brush Blender Cleaner is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brush Blender Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Brush Blender Cleaner 19K times last year and spent an estimated $3K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
0.7%
Market size, estimated
$3Ka year
Peak month
December23.4× the quietest month
Top search term
makeup washing machine3K searches a year

02 · Price

A sale here is worth $22.40.

Listings sell for $22.40 on average, from $10.27 to $32.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $22.40 that is $0 to $2K a year per listing.

Average price
$22.40inside the $15 to $100 sweet spot
Price range
$10.27–$32.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #89 within Makeup Brushes & Tools. It carries 4,740 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
19.6%
Average rank
#89in Makeup Brushes & Tools
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
4,740per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Brush Blender Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

22%

  • Brand 118%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 610%

Demand

Brush Blender Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 23.4×

Search terms

Top Brush Blender Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup washing machine3K/yr
  • beauty swirl cosmetic brush cleaner6K/yr
  • cosmetic brush cleaner machine3K/yr
  • makeup brush spinner2K/yr
  • beautyswirl - cosmetic brush cleaner2K/yr
  • alyfini makeup brush cleaner745/yr
  • automatic electric makeup brush cleaner413/yr
  • cozy luna brush cleaner624/yr

Reviews and returns

What reviews say buyers love and hate about Brush Blender Cleaner

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Ease Of Cleaning”
24%of negative reviews mention “Ease Of Cleaning”
3.8%of orders come back
“not a cleaning”
A buyer, on “Ease Of Cleaning”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brush Blender Cleaner questions

Answered from the same tracked data.