Brush 30/40

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $386K a year.

Searches, last 12 months

329K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

4.5%

Market size, estimated

$386Ka year

Peak month

December1.7× the quietest month

Top search term

curling brush for short hair113K searches a year

Listings sell for $26.12 on average, from $13.88 to $47.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $26.12 that is $7K to $13K a year per listing.

Average price

$26.12inside the $15 to $100 sweet spot

Price range

$13.88–$47.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

4.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #167 within Hair Brushes. It carries 5,084 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#167in Hair Brushes

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

5,084per listing

Listings tracked

40

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

33 months