Brunette Dry Shampoo

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

13.6%

Market size, estimated

$2.3Ma year

Peak month

January1.6× the quietest month

Top search term

dry shampoo for dark hair226K searches a year

Listings sell for $16.47 on average, from $6.72 to $35.48. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $16.47 that is $66K to $82K a year per listing.

Average price

$16.47inside the $15 to $100 sweet spot

Price range

$6.72–$35.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$66K–$82K

Returns

0.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #64 within Dry Shampoos. It carries 4,109 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#64in Dry Shampoos

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

4,109per listing

Listings tracked

25

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months