brunette dry shampoo
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.3M$2.3M/yr · 1.0M searches
Avg price
Great$16.47avg listing price — sweet spot $15–$100
Price range
Good$6.72–$35.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,108.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, brunette dry shampoo is a $2.3M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan. Verdict: Worth a look — 61/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
brunette dry shampoo market data
- Units sold / yr
- 125K–150K
- avg 4,000–5,000/product
- Revenue / yr
- $2.1M–$2.5M
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.0%
- Avg brand age
- 67 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
59
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
3%
- Batiste53%
- Moroccanoil31%
- MONDAY HAIRCARE7%
- Kitsch3%
- Not Your Mother's1%
- Kristin Ess1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top brunette dry shampoo search terms
- dry shampoo for dark hair226K/yr
- batiste dry shampoo brunette130K/yr
- moroccan oil dry shampoo110K/yr
- dry shampoo dark hair71K/yr
- brunette dry shampoo73K/yr
- dry shampoo brunette54K/yr
- brown dry shampoo49K/yr
- dark hair dry shampoo46K/yr
- batiste dry shampoo dark hair43K/yr
- moroccan oil dry shampoo dark36K/yr
Top brunette dry shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moroccanoil Dry Shampoo Dark Tones 5.4 oz
Moroccanoil$28.824.5★10,832 rev
Batiste Dry Shampoo Dark 162g/5.71 oz.
Batiste$11.984.5★1,944 rev
Batiste Dry Shampoo for Brunette Hair Refresh Hair and Absorb Oil Between Washes Waterless Shampoo for Added Hair Texture and Body 5.71 oz
Batiste$12.714.5★521 rev
Moroccanoil Dry Shampoo Light Tones 5.4 Fl. Oz.
Moroccanoil$28.444.6★13,237 rev
Batiste Dark Dry Shampoo Waterless shampoo 3.81oz 3 pack
Batiste$26.544.7★448 rev
Newest
by launch date
Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly for Dark Hair Instant Hair Refresh TSA Compliant (1.06 oz)
Batiste$13.1398 rev
Batiste Color Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Black 3.81 oz
Batiste$9.0477 rev
Not Your Mothers Clean Freak Dark Hair Dry Shampoo Powder (2-Pack) - .85 oz Each - Non-Aerosol Powder Absorbs Oil and Refreshes Dark Hair Shades
Not Your Mother's$18.70333 rev
Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men Dark Hair No White Cast Absorbs Oil Non-Greasy Fragrance Free Travel Size - Dark Tinted 1oz
Kitsch$9.471,538 rev
MONDAY HAIRCARE BRUNETTE Dry Shampoo with Keratin oil-absorbing ideal for Darker Hair 200 mL
MONDAY HAIRCARE$8.67502 rev
Trending
90-day click momentumBatiste Color Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Black 3.81 oz
Batiste$9.044.3★
Batiste Dry Shampoo for Dark Hair Refresh Hair and Absorb Oil Between Washes Waterless Shampoo for Added Hair Texture and Body 6.35 OZ Dry Shampoo Bottle
Batiste$10.514.4★
Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly for Dark Hair Instant Hair Refresh TSA Compliant (1.06 oz)
Batiste$13.133.4★
Moroccanoil Dry Shampoo Light Tones Travel Size 1.7 Fl. Oz.
Moroccanoil$13.644.6★
amika Perk Up Dry Shampoo 5.3 oz. (Pack of 1)
Amika$26.504.3★
What buyers say about brunette dry shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Powerful smell”
“Best aerosol dry shampoo I've ever used”
“saw the good reviews”
“Great value”
“Great for Dark Hair”
“It doesnt leave a white residue”
“Nice color”
“Effective product”
“makes your hair look less greasy”
“it was easy to remove”
What buyers complain about
“Gross residue”
“Awful smell”
“The color is lighter”
“Doesnt have color for brunette hair as promised”
“Oily”
“DOESN'T WORK”
“Waste of Money”
“It flakes out of my hair”
“the feeling of it is unpleasant and super dry”
“hard to get out”
Top return reasons
Common questions
- Is brunette dry shampoo profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (61/100).
- How competitive is the brunette dry shampoo niche?
- 9 brands and 59 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in brunette dry shampoo?
- Top complaints mined from reviews: Residue, Smell, Color. The return rate is 0.1%.
- When does demand for brunette dry shampoo peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the brunette dry shampoo niche?
- Listings span $6.72–$35.48; the average listing price is $16.47 (sweet spot $15–$100). The average incumbent carries 4,109 reviews — the moat a new listing must climb.