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Bruise Makeup Kit

Fail

Shoppers spend an estimated $27K a year here, so Bruise Makeup Kit is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$27K/yr38K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
84%top-5 click share · 8 brands · 23 sellers

Flapen Score

Bruise Makeup Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Bruise Makeup Kit is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bruise Makeup Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Bruise Makeup Kit 38K times last year and spent an estimated $27K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
5.3%
Market size, estimated
$27Ka year
Peak month
October6.9× the quietest month
Top search term
bruise makeup17K searches a year

02 · Price

A sale here is worth $13.46.

Listings sell for $13.46 on average, from $7.07 to $19.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $13.46 that is $3K to $7K a year per listing.

Average price
$13.46under the $15 to $100 sweet spot
Price range
$7.07–$19.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #608 within Body. It carries 2,194 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#608in Body
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,194per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Bruise Makeup Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

23

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

6%

  • Brand 161%
  • Brand 211%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Bruise Makeup Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 6.9×

Search terms

Top Bruise Makeup Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bruise makeup17K/yr
  • bruise wheel5K/yr
  • fake bruises5K/yr
  • bruise makeup kit5K/yr
  • bruise kit3K/yr
  • fake bruise4K/yr

Reviews and returns

What reviews say buyers love and hate about Bruise Makeup Kit

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
13%of negative reviews mention “Product Condition”
2.2%of orders come back
“The product I received was clearly used, not new”
A buyer, on “Product Condition”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Bruise Makeup Kit questions

Answered from the same tracked data.